4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 4 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.3 out of 100
Based on 2 reviews and ratings
Feature Set Ratings
- Celtra ranks higher in 2 feature sets: Ad Campaigns, Ad Reporting & Analytics
Ad Network Integration
10.0
Celtra
100%
ownerIQ
Feature Set Not Supported
N/A
Celtra ranks higher in 2/2 features
Celtra ranks higher in 2/2 features
Data Transfer
10.0
100%
2 Ratings
N/A
0 Ratings
DSP integration
10.0
100%
2 Ratings
N/A
0 Ratings
Ad Campaigns
9.4
Celtra
94%
8.5
ownerIQ
85%
Celtra ranks higher in 5/5 features
Celtra ranks higher in 5/5 features
Ad campaign creation
10.0
100%
2 Ratings
N/A
0 Ratings
Ad deployment
9.0
90%
2 Ratings
9.0
90%
1 Rating
Display advertising
10.0
100%
2 Ratings
9.0
90%
1 Rating
Ad display and retargeting segmentation
9.0
90%
2 Ratings
9.0
90%
1 Rating
Sequence targeting
9.0
90%
2 Ratings
7.0
70%
1 Rating
Ad Reporting & Analytics
9.8
Celtra
98%
9.4
ownerIQ
94%
Celtra ranks higher in 5/6 features
Celtra ranks higher in 5/6 features
Ad dashboards
10.0
100%
2 Ratings
N/A
0 Ratings
Ad performance reports
10.0
100%
2 Ratings
7.0
70%
1 Rating
Ad conversion tracking
10.0
100%
2 Ratings
10.0
100%
1 Rating
Ad attribution reporting
10.0
100%
2 Ratings
10.0
100%
1 Rating
Cross-channel ad management
10.0
100%
2 Ratings
10.0
100%
1 Rating
Ad forecasting and optimization
9.0
90%
2 Ratings
10.0
100%
1 Rating
Attribute Ratings
- Celtra is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
10.0
Celtra
100%
2 Ratings
9.0
ownerIQ
90%
1 Rating
Likelihood to Recommend
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
ownerIQ
Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Senior Manager, Business Development Operations
MBuyMarketing and Advertising, 51-200 employees
Pros
Celtra
- I like that Celtra is under a high-quality price and minimum requirement.
- It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
- The campaigns are phenomenal, and the marketing management is excellent.
- We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
- As for formats, I can pretty much create whatever I want.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
ownerIQ
- Client Service
- Performance
- Optimizations
- Detailed planning
Senior Manager, Business Development Operations
MBuyMarketing and Advertising, 51-200 employees
Cons
Celtra
- It is a very click-happy environment, which means there is room for human error
- The color scheme can make it easy to loose your place
- There is no bulk editing option so task completion can be lengthy
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
ownerIQ
- Self-Service
- Case Studies
- Planning collateral
Senior Manager, Business Development Operations
MBuyMarketing and Advertising, 51-200 employees
Pricing Details
Celtra
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—ownerIQ
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Celtra
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
ownerIQ
No answers on this topic
Return on Investment
Celtra
- Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
- Positive - no need for outsourcing to other creative agencies so we save more costs
- Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
ownerIQ
- Positive ROI
- Increase in ticket sales
- Competed with internal Retargeting
Senior Manager, Business Development Operations
MBuyMarketing and Advertising, 51-200 employees