What users are saying about
4 Ratings
2 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.9 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Celtra
10.0
ownerIQ
Data Transfer
Celtra
10.0
ownerIQ
DSP integration
Celtra
10.0
ownerIQ

Ad Campaigns

Celtra
9.3
ownerIQ
8.5
Ad campaign creation
Celtra
9.9
ownerIQ
Ad deployment
Celtra
9.0
ownerIQ
9.0
Display advertising
Celtra
10.0
ownerIQ
9.0
Ad display and retargeting segmentation
Celtra
8.9
ownerIQ
9.0
Sequence targeting
Celtra
8.9
ownerIQ
7.0

Ad Reporting & Analytics

Celtra
9.8
ownerIQ
9.4
Ad dashboards
Celtra
10.0
ownerIQ
Ad performance reports
Celtra
10.0
ownerIQ
7.0
Ad conversion tracking
Celtra
10.0
ownerIQ
10.0
Ad attribution reporting
Celtra
10.0
ownerIQ
10.0
Cross-channel ad management
Celtra
10.0
ownerIQ
10.0
Ad forecasting and optimization
Celtra
9.0
ownerIQ
10.0

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

ownerIQ

  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

ownerIQ

  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

ownerIQ

No answers on this topic

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

ownerIQ

  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ownerIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison