What users are saying about
4 Ratings
10 Ratings
4 Ratings
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Score 9.9 out of 100
10 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Rubicon Project

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Hieu Nguyen | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Celtra
10.0
Rubicon Project
7.5
Data Transfer
Celtra
10.0
Rubicon Project
7.0
DSP integration
Celtra
10.0
Rubicon Project
8.0

Ad Campaigns

Celtra
9.3
Rubicon Project
8.0
Ad campaign creation
Celtra
9.9
Rubicon Project
8.0
Ad deployment
Celtra
9.0
Rubicon Project
8.0
Display advertising
Celtra
10.0
Rubicon Project
8.0
Ad display and retargeting segmentation
Celtra
8.9
Rubicon Project
8.0
Sequence targeting
Celtra
8.9
Rubicon Project
8.0

Ad Reporting & Analytics

Celtra
9.8
Rubicon Project
7.3
Ad dashboards
Celtra
10.0
Rubicon Project
8.0
Ad performance reports
Celtra
10.0
Rubicon Project
7.0
Ad conversion tracking
Celtra
10.0
Rubicon Project
7.0
Ad attribution reporting
Celtra
10.0
Rubicon Project
8.0
Cross-channel ad management
Celtra
10.0
Rubicon Project
8.0
Ad forecasting and optimization
Celtra
9.0
Rubicon Project
6.0

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Rubicon Project

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Anonymous | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Rubicon Project

  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Hieu Nguyen | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Rubicon Project

Rubicon had superior client services and monetization techniques.
Anonymous | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Rubicon Project

  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Hieu Nguyen | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rubicon Project

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Celtra
9.9
Rubicon Project
9.0

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