What users are saying about
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 4 reviews and ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.6 out of 100
Based on 3 reviews and ratings
Feature Set Ratings
- Celtra ranks higher in 3 feature sets: Ad Network Integration, Ad Campaigns, Ad Reporting & Analytics
Ad Network Integration
10.0
Celtra
100%

8.0
Smart AdServer
80%
Celtra ranks higher in 2/2 features
Celtra ranks higher in 2/2 features
Data Transfer
10.0
100%
2 Ratings

8.0
80%
1 Rating
DSP integration
10.0
100%
2 Ratings

8.0
80%
1 Rating
Ad Campaigns
9.4
Celtra
94%

8.0
Smart AdServer
80%
Celtra ranks higher in 5/5 features
Celtra ranks higher in 5/5 features
Ad campaign creation
10.0
100%
2 Ratings

8.0
80%
1 Rating
Ad deployment
9.0
90%
2 Ratings

9.0
90%
1 Rating
Display advertising
10.0
100%
2 Ratings

7.0
70%
1 Rating
Ad display and retargeting segmentation
9.0
90%
2 Ratings

8.0
80%
1 Rating
Sequence targeting
9.0
90%
2 Ratings

8.0
80%
1 Rating
Ad Reporting & Analytics
9.8
Celtra
98%

7.5
Smart AdServer
75%
Celtra ranks higher in 6/6 features
Celtra ranks higher in 6/6 features
Ad dashboards
10.0
100%
2 Ratings

8.0
80%
1 Rating
Ad performance reports
10.0
100%
2 Ratings

8.0
80%
1 Rating
Ad conversion tracking
10.0
100%
2 Ratings

7.0
70%
1 Rating
Ad attribution reporting
10.0
100%
2 Ratings

8.0
80%
1 Rating
Cross-channel ad management
10.0
100%
2 Ratings

7.0
70%
1 Rating
Ad forecasting and optimization
9.0
90%
2 Ratings

7.0
70%
1 Rating
Attribute Ratings
- Celtra is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
10.0
Celtra
100%
2 Ratings

8.0
Smart AdServer
80%
1 Rating
Likelihood to Recommend
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Smart AdServer
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Graphic Designer
The Scott & Miller GroupDesign, 11-50 employees
Pros
Celtra
- I like that Celtra is under a high-quality price and minimum requirement.
- It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
- The campaigns are phenomenal, and the marketing management is excellent.
- We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
- As for formats, I can pretty much create whatever I want.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
Smart AdServer
- It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
- It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
- It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Graphic Designer
The Scott & Miller GroupDesign, 11-50 employees
Cons
Celtra
- It is a very click-happy environment, which means there is room for human error
- The color scheme can make it easy to loose your place
- There is no bulk editing option so task completion can be lengthy
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Smart AdServer
- I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
- Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
- I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Graphic Designer
The Scott & Miller GroupDesign, 11-50 employees
Pricing Details
Celtra
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Smart AdServer
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—Alternatives Considered
Celtra
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
Smart AdServer
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Graphic Designer
The Scott & Miller GroupDesign, 11-50 employees
Return on Investment
Celtra
- Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
- Positive - no need for outsourcing to other creative agencies so we save more costs
- Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
Smart AdServer
- It's helped my organization better manage our traffic flow.
- It's reduced the amount of work on our social media manager.
- It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Graphic Designer
The Scott & Miller GroupDesign, 11-50 employees