Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.
N/A
Smart AdServer
Score 10.0 out of 10
N/A
Smart AdServer is a French ad server provider with a large international presence. Customers tend to be European media outlets. Smart AdServer It has been a subsidiary of the Axel Springer Group since 2007.
N/A
Pricing
Celtra
Smart AdServer
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Celtra
Smart AdServer
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
Celtra
Smart AdServer
Features
Celtra
Smart AdServer
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Celtra
-
Ratings
Smart AdServer
8.0
1 Ratings
9% above category average
Data Transfer
00 Ratings
8.01 Ratings
DSP integration
00 Ratings
8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Celtra
-
Ratings
Smart AdServer
8.0
1 Ratings
3% above category average
Ad campaign creation
00 Ratings
8.01 Ratings
Ad deployment
00 Ratings
9.01 Ratings
Display advertising
00 Ratings
7.01 Ratings
Ad display and retargeting segmentation
00 Ratings
8.01 Ratings
Sequence targeting
00 Ratings
8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
It's helped my organization better manage our traffic flow.
It's reduced the amount of work on our social media manager.
It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.