What users are saying about
4 Ratings
4 Ratings
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Score 10 out of 100
3 Ratings
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Score 6.6 out of 100

Feature Set Ratings

  • Celtra ranks higher in 3 feature sets: Ad Network Integration, Ad Campaigns, Ad Reporting & Analytics

Ad Network Integration

10.0

Celtra

100%
8.0

Smart AdServer

80%
Celtra ranks higher in 2/2 features

Data Transfer

10.0
100%
2 Ratings
8.0
80%
1 Rating

DSP integration

10.0
100%
2 Ratings
8.0
80%
1 Rating

Ad Campaigns

9.4

Celtra

94%
8.0

Smart AdServer

80%
Celtra ranks higher in 5/5 features

Ad campaign creation

10.0
100%
2 Ratings
8.0
80%
1 Rating

Ad deployment

9.0
90%
2 Ratings
9.0
90%
1 Rating

Display advertising

10.0
100%
2 Ratings
7.0
70%
1 Rating

Ad display and retargeting segmentation

9.0
90%
2 Ratings
8.0
80%
1 Rating

Sequence targeting

9.0
90%
2 Ratings
8.0
80%
1 Rating

Ad Reporting & Analytics

9.8

Celtra

98%
7.5

Smart AdServer

75%
Celtra ranks higher in 6/6 features

Ad dashboards

10.0
100%
2 Ratings
8.0
80%
1 Rating

Ad performance reports

10.0
100%
2 Ratings
8.0
80%
1 Rating

Ad conversion tracking

10.0
100%
2 Ratings
7.0
70%
1 Rating

Ad attribution reporting

10.0
100%
2 Ratings
8.0
80%
1 Rating

Cross-channel ad management

10.0
100%
2 Ratings
7.0
70%
1 Rating

Ad forecasting and optimization

9.0
90%
2 Ratings
7.0
70%
1 Rating

Attribute Ratings

  • Celtra is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Celtra

100%
2 Ratings
8.0

Smart AdServer

80%
1 Rating

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith | TrustRadius Reviewer

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Smart AdServer

  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Smart AdServer

  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Smart AdServer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Starting Price

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Smart AdServer

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Smart AdServer

  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith | TrustRadius Reviewer

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