What users are saying about
3 Ratings
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

Basis, by Centro

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Flite

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
Lauren Curtis | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis, by Centro
8.0
Flite
Data Transfer
Basis, by Centro
7.5
Flite
DSP integration
Basis, by Centro
8.5
Flite

Ad Campaigns

Basis, by Centro
8.0
Flite
Ad campaign creation
Basis, by Centro
7.6
Flite
Ad deployment
Basis, by Centro
7.1
Flite
Display advertising
Basis, by Centro
9.5
Flite
Ad display and retargeting segmentation
Basis, by Centro
9.0
Flite
Sequence targeting
Basis, by Centro
6.6
Flite

Ad Reporting & Analytics

Basis, by Centro
7.5
Flite
Ad dashboards
Basis, by Centro
8.4
Flite
Ad performance reports
Basis, by Centro
8.9
Flite
Ad conversion tracking
Basis, by Centro
8.0
Flite
Ad attribution reporting
Basis, by Centro
6.0
Flite
Cross-channel ad management
Basis, by Centro
5.6
Flite
Ad forecasting and optimization
Basis, by Centro
8.0
Flite

Pros

Basis, by Centro

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Flite

  • The platform is very easy to use.
  • Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
  • The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.
Lauren Curtis | TrustRadius Reviewer

Cons

Basis, by Centro

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Flite

  • Tutorial videos would be helpful to support articles.
Lauren Curtis | TrustRadius Reviewer

Likelihood to Renew

Basis, by Centro

Basis, by Centro 10.0
Based on 1 answer
No answer on this topic is available.

Flite

Flite 10.0
Based on 1 answer
The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!
Lauren Curtis | TrustRadius Reviewer

Usability

Basis, by Centro

Basis, by Centro 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Flite

No score
No answers yet
No answers on this topic

Support Rating

Basis, by Centro

Basis, by Centro 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Flite

No score
No answers yet
No answers on this topic

Implementation Rating

Basis, by Centro

Basis, by Centro 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Flite

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis, by Centro

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Seth Mariscal | TrustRadius Reviewer

Flite

No answers on this topic

Return on Investment

Basis, by Centro

  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
Anonymous | TrustRadius Reviewer

Flite

  • From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
  • We are able to update ad units quickly and efficiently.
Lauren Curtis | TrustRadius Reviewer

Pricing Details

Basis, by Centro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Flite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Basis, by Centro
8.0
Flite
10.0

Likelihood to Renew

Basis, by Centro
10.0
Flite
10.0

Usability

Basis, by Centro
9.0
Flite

Support Rating

Basis, by Centro
10.0
Flite

Implementation Rating

Basis, by Centro
9.0
Flite

Add comparison