What users are saying about
6 Ratings
20 Ratings
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Score 8.5 out of 100
6 Ratings
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Score 5.6 out of 100

Likelihood to Recommend

Basis, by Centro

I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused.Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
Kimberly Smith | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis, by Centro
8.0
Springbot
Data Transfer
Basis, by Centro
7.5
Springbot
DSP integration
Basis, by Centro
8.5
Springbot

Ad Campaigns

Basis, by Centro
8.0
Springbot
Ad campaign creation
Basis, by Centro
7.6
Springbot
Ad deployment
Basis, by Centro
7.1
Springbot
Display advertising
Basis, by Centro
9.5
Springbot
Ad display and retargeting segmentation
Basis, by Centro
9.0
Springbot
Sequence targeting
Basis, by Centro
6.6
Springbot

Ad Reporting & Analytics

Basis, by Centro
7.5
Springbot
Ad dashboards
Basis, by Centro
8.4
Springbot
Ad performance reports
Basis, by Centro
8.9
Springbot
Ad conversion tracking
Basis, by Centro
8.0
Springbot
Ad attribution reporting
Basis, by Centro
6.0
Springbot
Cross-channel ad management
Basis, by Centro
5.6
Springbot
Ad forecasting and optimization
Basis, by Centro
8.0
Springbot

Email & Online Marketing

Basis, by Centro
Springbot
5.8
WYSIWYG email editor
Basis, by Centro
Springbot
5.6
Dynamic content
Basis, by Centro
Springbot
5.8
Ability to test dynamic content
Basis, by Centro
Springbot
4.0
Landing pages
Basis, by Centro
Springbot
8.2
A/B testing
Basis, by Centro
Springbot
5.8
Mobile optimization
Basis, by Centro
Springbot
5.6
Email deliverability reporting
Basis, by Centro
Springbot
5.6
List management
Basis, by Centro
Springbot
5.8
Triggered drip sequences
Basis, by Centro
Springbot
5.6

Lead Management

Basis, by Centro
Springbot
7.3
Lead nurturing
Basis, by Centro
Springbot
5.6
Lead scoring and grading
Basis, by Centro
Springbot
9.1
Data quality management
Basis, by Centro
Springbot
5.6
Automated sales alerts and tasks
Basis, by Centro
Springbot
9.1

Campaign Management

Basis, by Centro
Springbot
6.0
Calendaring
Basis, by Centro
Springbot
5.6
Event/webinar marketing
Basis, by Centro
Springbot
6.4

Social Media Marketing

Basis, by Centro
Springbot
4.0
Social sharing and campaigns
Basis, by Centro
Springbot
3.7
Social profile integration
Basis, by Centro
Springbot
4.4

Reporting & Analytics

Basis, by Centro
Springbot
5.8
Dashboards
Basis, by Centro
Springbot
5.8
Standard reports
Basis, by Centro
Springbot
5.8
Custom reports
Basis, by Centro
Springbot
5.8

Platform & Infrastructure

Basis, by Centro
Springbot
7.2
API
Basis, by Centro
Springbot
5.8
Role-based workflow & approvals
Basis, by Centro
Springbot
8.2
Customizability
Basis, by Centro
Springbot
7.3
Integration with Salesforce.com
Basis, by Centro
Springbot
7.3
Integration with Microsoft Dynamics CRM
Basis, by Centro
Springbot
7.3
Integration with SugarCRM
Basis, by Centro
Springbot
7.3

Pros

Basis, by Centro

  • Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
  • Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
  • The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
  • The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
Matt Kennicott | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Basis, by Centro

  • More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
  • More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
  • For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Cody Wright | TrustRadius Reviewer

Springbot

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Raymond Smith | TrustRadius Reviewer

Usability

Basis, by Centro

Basis, by Centro 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Springbot

Springbot 5.0
Based on 4 answers
Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Anonymous | TrustRadius Reviewer

Support Rating

Basis, by Centro

Basis, by Centro 10.0
Based on 2 answers
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Springbot

Springbot 5.8
Based on 3 answers
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Alex Mills | TrustRadius Reviewer

Implementation Rating

Basis, by Centro

Basis, by Centro 9.0
Based on 2 answers
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis, by Centro

Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Seth Mariscal | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Basis, by Centro

  • Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
  • More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
Anonymous | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

Basis, by Centro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Basis, by Centro Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

Basis, by Centro
8.0
Springbot
4.8

Likelihood to Renew

Basis, by Centro
10.0
Springbot

Usability

Basis, by Centro
9.0
Springbot
5.0

Support Rating

Basis, by Centro
10.0
Springbot
5.8

Implementation Rating

Basis, by Centro
9.0
Springbot

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