What users are saying about
7 Ratings
Top Rated
2016 Ratings
7 Ratings
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Score 7.8 out of 100
Top Rated
2016 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

    Content Creation

    8.0

    Ceros

    80%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Ceros ranks higher in 4/4 features

    Ideation

    10.0
    100%
    3 Ratings
    N/A
    0 Ratings

    Approval workflows

    4.0
    40%
    3 Ratings
    N/A
    0 Ratings

    Content collaboration

    9.0
    90%
    4 Ratings
    N/A
    0 Ratings

    Network for content licensing/production

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Content Publishing

    5.7

    Ceros

    57%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Ceros ranks higher in 6/6 features

    Content hub

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Forms / Gated content

    3.0
    30%
    3 Ratings
    N/A
    0 Ratings

    Embedded CTAs

    8.0
    80%
    4 Ratings
    N/A
    0 Ratings

    Content distribution

    4.0
    40%
    3 Ratings
    N/A
    0 Ratings

    Content promotion

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    Content automation

    2.0
    20%
    2 Ratings
    N/A
    0 Ratings

    Content Reporting & Analytics

    3.7

    Ceros

    37%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Ceros ranks higher in 5/5 features

    Audience profiling and targeting

    1.0
    10%
    2 Ratings
    N/A
    0 Ratings

    Closed-loop tracking and reporting

    1.0
    10%
    4 Ratings
    N/A
    0 Ratings

    Content performance analytics

    5.0
    50%
    3 Ratings
    N/A
    0 Ratings

    Campaign optimization dashboard

    2.0
    20%
    3 Ratings
    N/A
    0 Ratings

    Competitive analytics

    9.7
    97%
    2 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Ceros

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    332 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.8
    78%
    332 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.1
    81%
    309 Ratings

    Landing pages

    N/A
    0 Ratings
    7.7
    77%
    362 Ratings

    A/B testing

    N/A
    0 Ratings
    8.3
    83%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.5
    85%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.5
    85%
    698 Ratings

    List management

    N/A
    0 Ratings
    8.3
    83%
    364 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.1
    81%
    276 Ratings

    Lead Management

    Ceros

    Feature Set Not Supported
    N/A
    8.0

    HubSpot Marketing Hub

    80%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.2
    82%
    355 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.7
    77%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    Ceros

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.8
    78%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.0
    80%
    251 Ratings

    Social Media Marketing

    Ceros

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.1
    81%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Reporting & Analytics

    Ceros

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.0
    80%
    366 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    362 Ratings

    Custom reports

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Platform & Infrastructure

    Ceros

    Feature Set Not Supported
    N/A
    7.4

    HubSpot Marketing Hub

    74%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.8
    78%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.3
    83%
    281 Ratings

    Customizability

    N/A
    0 Ratings
    7.7
    77%
    303 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.3
    73%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.5
    65%
    97 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    6.8
    68%
    92 Ratings

    Attribute Ratings

    • Ceros is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    9.0

    Ceros

    90%
    4 Ratings
    8.6

    HubSpot Marketing Hub

    86%
    653 Ratings

    Likelihood to Renew

    Ceros

    N/A
    0 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings

    Usability

    Ceros

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    106 Ratings

    Availability

    Ceros

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    Ceros

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    10.0

    Ceros

    100%
    2 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    Ceros

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    Ceros

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    Ceros

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Configurability

    Ceros

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Ease of integration

    Ceros

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Product Scalability

    Ceros

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Vendor post-sale

    Ceros

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Vendor pre-sale

    Ceros

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Likelihood to Recommend

    Ceros

    Ceros is fantastic for companies who can afford it. It's not ideal for startups who don't have the budget for it. If your company or agency is interested in creating interactive content, but you don't have the skill sets in-house to develop or code them properly, Ceros is for you
    Read full review

    HubSpot

    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Read full review

    Pros

    Ceros

    • Easy to use and adopt user interface. If you know basic Photoshop, you can use this.
    • Encouraging roadmap - the product has gotten better every year. The company obviously listens to client feedback.
    • Smart, dedicated client team - always checking in, comes with new ideas, generally nice people. We always love our meetings with them!
    Read full review

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Cons

    Ceros

    • A direct to consumer model
    • Price point is high, but understandably
    Read full review

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Pricing Details

    Ceros

    Starting Price

    $36,000 per year

    Editions & Modules

    Ceros editions and modules pricing
    EditionModules
    Annual Subscription36,0001

    Footnotes

    1. per year

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Likelihood to Renew

    Ceros

    No answers on this topic

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Usability

    Ceros

    No answers on this topic

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Reliability and Availability

    Ceros

    No answers on this topic

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Performance

    Ceros

    No answers on this topic

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Support Rating

    Ceros

    Our CSMs have always been 100% and their support team typically responds within an hour or two. Their design/build team also worked with us on perfecting several experiences and are always mindful of how a project is going. One of their designers didn't really understand one of our requests and the project took more rounds of revisions than in previous projects, but they rectified the issue and the project came out well in the end. That outcome probably only happened in the time it did due to our CSM consistently checking in and getting feedback throughout the project - unfortunately, not something that happens enough with all our partners.
    Read full review

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    In-Person Training

    Ceros

    No answers on this topic

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Online Training

    Ceros

    No answers on this topic

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Implementation Rating

    Ceros

    No answers on this topic

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Alternatives Considered

    Ceros

    Ceros takes what would be difficult to accomplish in the Adobe suite of products and makes it easy. When it comes to user experience, user interface and customization options, Ceros is a much better alternative than Adobe. However, Adobe is the trusted name and some may be more comfortable with Adobe products
    Read full review

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    Scalability

    Ceros

    No answers on this topic

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Return on Investment

    Ceros

    • Increased win rate during presentations.
    • Elevated content appearance.
    • Engaged audience more.
    Read full review

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

    Screenshots

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