Ceros vs MailerLite

• Easy to use and adopt user interface. If you know basic Photoshop, you can use this.
• Encouraging roadmap - the product has gotten better every year. The company obviously listens to client feedback.
• Smart, dedicated client team - always checking in, comes with new ideas, generally nice people. We always love our meetings with them!

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• Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
• Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
• Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.

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• A direct to consumer model
• Price point is high, but understandably

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• I would add more types of inbox previews so people can see their campaigns across more channels
• Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
• Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
• I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
• I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.

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• Increased win rate during presentations.
• Elevated content appearance.
• Engaged audience more.

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• Gives us the ability to track the popularity of content in our email as well as who has read the content.
• The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
• The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
• Helps our company to be more transparent and communicate more effectively.

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