18 Ratings
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Score 6.6 out of 100
168 Ratings
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Score 8 out of 100

Likelihood to Recommend

ChannelAdvisor

Excellent for marketplace sellers with a lot of products - or those with a high turnover of SKUs. Not well suited to the small seller with only a few SKUs to promote. Also probably not suited to someone who only cares about a single marketplace. The real strength of it comes from managing multiple marketplaces through a single system.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Online Storefront

ChannelAdvisor
7.9
Google Marketing Platform (formerly DoubleClick)
Product catalog & listings
ChannelAdvisor
8.2
Google Marketing Platform (formerly DoubleClick)
Product management
ChannelAdvisor
7.3
Google Marketing Platform (formerly DoubleClick)
Bulk product upload
ChannelAdvisor
8.7
Google Marketing Platform (formerly DoubleClick)
Branding
ChannelAdvisor
7.6
Google Marketing Platform (formerly DoubleClick)
Product variations
ChannelAdvisor
7.9
Google Marketing Platform (formerly DoubleClick)
Website integration
ChannelAdvisor
8.9
Google Marketing Platform (formerly DoubleClick)
Visual customization
ChannelAdvisor
8.7
Google Marketing Platform (formerly DoubleClick)
CMS
ChannelAdvisor
5.7
Google Marketing Platform (formerly DoubleClick)

Online Payment System

ChannelAdvisor
10.0
Google Marketing Platform (formerly DoubleClick)
eCommerce security
ChannelAdvisor
10.0
Google Marketing Platform (formerly DoubleClick)

eCommerce Marketing

ChannelAdvisor
7.5
Google Marketing Platform (formerly DoubleClick)
Promotions & discounts
ChannelAdvisor
8.4
Google Marketing Platform (formerly DoubleClick)
Personalized recommendations
ChannelAdvisor
9.2
Google Marketing Platform (formerly DoubleClick)
SEO
ChannelAdvisor
5.0
Google Marketing Platform (formerly DoubleClick)

eCommerce Business Management

ChannelAdvisor
8.9
Google Marketing Platform (formerly DoubleClick)
Multi-site management
ChannelAdvisor
9.2
Google Marketing Platform (formerly DoubleClick)
Order processing
ChannelAdvisor
9.6
Google Marketing Platform (formerly DoubleClick)
Inventory management
ChannelAdvisor
8.4
Google Marketing Platform (formerly DoubleClick)
Shipping
ChannelAdvisor
7.9
Google Marketing Platform (formerly DoubleClick)
Custom functionality
ChannelAdvisor
9.6
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.6
Data Transfer
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.9
DSP integration
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.2

Ad Campaigns

ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
8.0
Display advertising
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
8.4
Ad display and retargeting segmentation
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.7
Sequence targeting
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.9

Ad Reporting & Analytics

ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.7
Ad performance reports
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.7
Ad conversion tracking
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
8.6
Ad attribution reporting
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.8
Cross-channel ad management
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.8
Ad forecasting and optimization
ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
7.2

Pros

ChannelAdvisor

  • Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together.
  • One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates.
  • Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization.
  • Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build.
  • Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.
Taylor Amon | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

ChannelAdvisor

  • Lack of customization, documentation, tutorials, support for the premium webstore
  • Lack of innovation. My client was told that the basic web store was being replace by the premium web store so they needed to upgrade. In my opinion the basic web store was actually much more flexible and robust than the premium web store. Now (it has been less than 2 years) they are making my client switch from the premium web store to "Shopify" and they are charging more money for this. My client was charged to upgrade each time and the process to upgrade was expensive, time consuming, and very convoluted. ChannelAdvisor needs to invest in their technology and migrate data for ChannelAdvisor changes technology. But the experience as an end user is very frustrating since the way of doing things keep changing and not always for the better result for the customer.
  • Channel Advisor needs better support. Help Desk, knowledge base, etc. there are a lot of things you can do with ChannelAdvisor but it is my experience that nothing is very straight forward and there are many different potential problems you will run into and ChannelAdvisor points the finger at "Google" or "Amazon" or "Ebay" instead of helping solve a problem from end to end.
  • It is quite expensive for what it does. I would not have advised my customer to use their product but they were so entrenched that they had no other choice.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ChannelAdvisor

ChannelAdvisor 7.0
Based on 3 answers
Without ChannelAdvisor, our business wouldn't be where it is today so the idea of NOT renewing is out of the question. By not renewing we would have to hire more employees and have more of a workload for existing employees. By keeping costs low and employees effecient we have been able to grow exponentially.
MATTHEW MITCHELL | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

ChannelAdvisor

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Support Rating

ChannelAdvisor

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 4 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Implementation Rating

ChannelAdvisor

ChannelAdvisor 8.0
Based on 1 answer
Better control of scope between the resources on both sides involved would allow for better change management.
Brent Boutwell | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

ChannelAdvisor

Our brand is growing online at a rapid clip, and we wanted a platform that would scale accordingly. The feature that really sold us was the automatic workflows. If we want a certain type of product that's going to a customer in a certain state to ship a certain way, we could make that happen automatically without any human touch! Wow!
Blake Baron | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

ChannelAdvisor

  • This is an expensive tool that takes time to implement properly. You have to be ready to absorb costs and in downtime not selling.
  • Once set up well, it has some advantages that help with sale increases and fewer headaches.
  • We now use the same amount of people but have absorbed about 25% more business coming in.
Kim Hoogenboom | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi | TrustRadius Reviewer

Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

ChannelAdvisor

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ChannelAdvisor
5.2
Google Marketing Platform (formerly DoubleClick)
8.0

Likelihood to Renew

ChannelAdvisor
7.0
Google Marketing Platform (formerly DoubleClick)
8.0

Usability

ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
8.0

Support Rating

ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
9.0

Online Training

ChannelAdvisor
Google Marketing Platform (formerly DoubleClick)
8.0

Implementation Rating

ChannelAdvisor
8.0
Google Marketing Platform (formerly DoubleClick)
6.0

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