What users are saying about
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 20 reviews and ratings
120 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 120 reviews and ratings
Feature Set Ratings
- ChannelAdvisor ranks higher in 2 feature sets: Online Payment System, eCommerce Business Management
- Magento Open Source ranks higher in 2 feature sets: Online Storefront, eCommerce Marketing
Online Storefront
7.7
ChannelAdvisor
77%
8.5
Magento Open Source
85%
Magento Open Source ranks higher in 6/9 features
Magento Open Source ranks higher in 6/9 features
Product catalog & listings
6.0
60%
5 Ratings
9.1
91%
26 Ratings
Product management
8.0
80%
5 Ratings
9.3
93%
26 Ratings
Bulk product upload
9.0
90%
4 Ratings
9.4
94%
24 Ratings
Branding
8.2
82%
2 Ratings
8.0
80%
24 Ratings
Product variations
8.2
82%
4 Ratings
8.7
87%
24 Ratings
Website integration
9.6
96%
2 Ratings
9.2
92%
23 Ratings
Visual customization
9.6
96%
2 Ratings
7.6
76%
25 Ratings
CMS
3.0
30%
1 Rating
7.0
70%
24 Ratings
Mobile storefront
N/A
0 Ratings
8.4
84%
26 Ratings
Online Payment System
10.0
ChannelAdvisor
100%
9.5
Magento Open Source
95%
ChannelAdvisor ranks higher in 1/1 features
ChannelAdvisor ranks higher in 1/1 features
eCommerce security
10.0
100%
1 Rating
9.5
95%
24 Ratings
eCommerce Marketing
6.0
ChannelAdvisor
60%
8.2
Magento Open Source
82%
Magento Open Source ranks higher in 3/3 features
Magento Open Source ranks higher in 3/3 features
Promotions & discounts
7.0
70%
4 Ratings
8.4
84%
26 Ratings
Personalized recommendations
6.0
60%
3 Ratings
7.6
76%
21 Ratings
SEO
5.0
50%
1 Rating
8.5
85%
23 Ratings
eCommerce Business Management
8.9
ChannelAdvisor
89%
8.6
Magento Open Source
86%
ChannelAdvisor ranks higher in 3/5 features
ChannelAdvisor ranks higher in 3/5 features
Multi-site management
9.6
96%
4 Ratings
8.5
85%
23 Ratings
Order processing
10.0
100%
5 Ratings
8.6
86%
25 Ratings
Inventory management
7.0
70%
5 Ratings
9.2
92%
23 Ratings
Shipping
10.0
100%
5 Ratings
8.0
80%
22 Ratings
Custom functionality
8.0
80%
3 Ratings
8.8
88%
24 Ratings
Online Shopping Cart
ChannelAdvisor
Feature Set Not Supported
N/A
6.2
Magento Open Source
62%
Magento Open Source ranks higher in 2/2 features
Magento Open Source ranks higher in 2/2 features
Abandoned cart recovery
N/A
0 Ratings
6.0
60%
21 Ratings
Checkout user experience
N/A
0 Ratings
6.4
64%
26 Ratings
Attribute Ratings
- ChannelAdvisor is rated higher in 1 area: Likelihood to Recommend
- Magento Open Source is rated higher in 1 area: Likelihood to Renew
Likelihood to Recommend
9.0
ChannelAdvisor
90%
8 Ratings
7.8
Magento Open Source
78%
27 Ratings
Likelihood to Renew
7.0
ChannelAdvisor
70%
3 Ratings
10.0
Magento Open Source
100%
1 Rating
Implementation Rating
8.0
ChannelAdvisor
80%
2 Ratings
Magento Open Source
N/A
0 Ratings
Likelihood to Recommend
ChannelAdvisor
Excellent for marketplace sellers with a lot of products - or those with a high turnover of SKUs. Not well suited to the small seller with only a few SKUs to promote. Also probably not suited to someone who only cares about a single marketplace. The real strength of it comes from managing multiple marketplaces through a single system.

Verified User
Director in Marketing
Retail Company, 51-200 employeesMagento Open Source
It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers.

Verified User
Director in Information Technology
Computer Software Company, 11-50 employeesPros
ChannelAdvisor
- Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together.
- One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates.
- Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization.
- Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build.
- Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.
Acquisition Marketing Specialist
One Click VenturesRetail, 51-200 employees
Magento Open Source
- Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution.
- Magento allows us to customize its open-source code to create additional features and functionality.
- Magento saves small businesses time and money if they only need a simple solution.
Owner
Designz23Internet, 1-10 employees
Cons
ChannelAdvisor
- Lack of customization, documentation, tutorials, support for the premium webstore
- Lack of innovation. My client was told that the basic web store was being replace by the premium web store so they needed to upgrade. In my opinion the basic web store was actually much more flexible and robust than the premium web store. Now (it has been less than 2 years) they are making my client switch from the premium web store to "Shopify" and they are charging more money for this. My client was charged to upgrade each time and the process to upgrade was expensive, time consuming, and very convoluted. ChannelAdvisor needs to invest in their technology and migrate data for ChannelAdvisor changes technology. But the experience as an end user is very frustrating since the way of doing things keep changing and not always for the better result for the customer.
- Channel Advisor needs better support. Help Desk, knowledge base, etc. there are a lot of things you can do with ChannelAdvisor but it is my experience that nothing is very straight forward and there are many different potential problems you will run into and ChannelAdvisor points the finger at "Google" or "Amazon" or "Ebay" instead of helping solve a problem from end to end.
- It is quite expensive for what it does. I would not have advised my customer to use their product but they were so entrenched that they had no other choice.

Verified User
Executive in Information Technology
Internet Company, 1-10 employeesMagento Open Source
- Not the simplest of solutions to use or maintain from an end-user perspective
- Other platforms are better with regards to SEO in our experience
- Fairly sluggish and slow compared to other platforms without the correct server specification and performance optimization work.
Managing Director
Opace Ltd.Computer Software, 11-50 employees
Pricing Details
ChannelAdvisor
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
—Magento Open Source
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
ChannelAdvisor
ChannelAdvisor 7.0
Based on 3 answers
Without ChannelAdvisor, our business wouldn't be where it is today so the idea of NOT renewing is out of the question. By not renewing we would have to hire more employees and have more of a workload for existing employees. By keeping costs low and employees effecient we have been able to grow exponentially.
Marketplace Manager
ExceptionalSheetsRetail, 11-50 employees
Magento Open Source
Magento Open Source 10.0
Based on 1 answer
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
E-Commerce Strategits
novusweb llcInternet, 1-10 employees
Implementation Rating
ChannelAdvisor
ChannelAdvisor 8.0
Based on 2 answers
Better control of scope between the resources on both sides involved would allow for better change management.
Program, Project Manager
Jewelry TelevisionRetail, 501-1000 employees
Magento Open Source
No score
No answers yet
No answers on this topic
Alternatives Considered
ChannelAdvisor
Our brand is growing online at a rapid clip, and we wanted a platform that would scale accordingly. The feature that really sold us was the automatic workflows. If we want a certain type of product that's going to a customer in a certain state to ship a certain way, we could make that happen automatically without any human touch! Wow!
Ecommerce & Consumer Products Manager
Midwest Tungsten ServiceMining & Metals, 11-50 employees
Magento Open Source
In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very different) than Magento 1. Shopify Plus was attractive, but the cost factor for two sites led us back to Magento 2.
Consultant
Vitasalus, IncHealth, Wellness and Fitness, 1-10 employees
Return on Investment
ChannelAdvisor
- This is an expensive tool that takes time to implement properly. You have to be ready to absorb costs and in downtime not selling.
- Once set up well, it has some advantages that help with sale increases and fewer headaches.
- We now use the same amount of people but have absorbed about 25% more business coming in.
Project Manager
Leaders RPMConsumer Goods, 51-200 employees
Magento Open Source
- Delays in development leads to missed timelines and opportunity loss.
- High cost of development and maintenance may currently outweigh the growth.
- Better handling of customer and order information makes for better customer service.
- Excellent API has been a boon for integration with our ERP
Business Software Manager / IT Consultant
Island City MediaRetail, 11-50 employees