ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.
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Spryker Cloud Commerce OS
Score 6.0 out of 10
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Spryker Cloud Commerce OS is a modular Commerce System that enables B2B, B2C, and Marketplace business models through any customer interface, touchpoint, and device. Boasting extensibility, best-in-class performance, and fast time-to-market, the vendor states Spryker is trusted by brands such as TOYOTA, HILTI, and TomTailor. The Spryker Cloud Commerce OS NOW version has been specifically developed for manufacturers and brands who want to reach customers directly online.
Excellent for marketplace sellers with a lot of products - or those with a high turnover of SKUs. Not well suited to the small seller with only a few SKUs to promote. Also probably not suited to someone who only cares about a single marketplace. The real strength of it comes from managing multiple marketplaces through a single system.
Spryker is very well suited (B2C and/or B2B) for big companies with complex and individual business models or also if your company needs a certain level of customization. Very good fit, if you need a scalable system. It is rather not the perfect fit for small companies or companies with very basic E-Commerce needs.
Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together.
One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates.
Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization.
Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build.
Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.
Lack of customization, documentation, tutorials, support for the premium webstore
Lack of innovation. My client was told that the basic web store was being replace by the premium web store so they needed to upgrade. In my opinion the basic web store was actually much more flexible and robust than the premium web store. Now (it has been less than 2 years) they are making my client switch from the premium web store to "Shopify" and they are charging more money for this. My client was charged to upgrade each time and the process to upgrade was expensive, time consuming, and very convoluted. ChannelAdvisor needs to invest in their technology and migrate data for ChannelAdvisor changes technology. But the experience as an end user is very frustrating since the way of doing things keep changing and not always for the better result for the customer.
Channel Advisor needs better support. Help Desk, knowledge base, etc. there are a lot of things you can do with ChannelAdvisor but it is my experience that nothing is very straight forward and there are many different potential problems you will run into and ChannelAdvisor points the finger at "Google" or "Amazon" or "Ebay" instead of helping solve a problem from end to end.
It is quite expensive for what it does. I would not have advised my customer to use their product but they were so entrenched that they had no other choice.
Content - content administration is not a strong part of Spryker, although it improved over the years. I still see room for improvement in the world of bigger CMS systems being able to also do "commerce".
Backoffice-usability - for non-technical users the first few days, weeks and month[s] can be full of surprises. An extended documentation, or more intuitive handling on the backoffice could serve every party on Spryker.
Off-the-shelf internationalization - Spryker right now comes with an initial data set in English and German, which is for a German based company already a pretty stable starting point. Extension on the base data for Europe-wide used countries would be very helpful - French, Italian, Polish, Russian, etc.
Without ChannelAdvisor, our business wouldn't be where it is today so the idea of NOT renewing is out of the question. By not renewing we would have to hire more employees and have more of a workload for existing employees. By keeping costs low and employees effecient we have been able to grow exponentially.
Spryker's usability depends a lot on custom development. Therefore, I would like not to consider usability as something that comes with Spryker Cloud Commerce OS. Spryker Cloud Commerce OS; however, brings all the tools needed to design a solution with great usability.
Support suffered from Spryker Cloud Commerce OS's rapid growth. Contacts, department heads, and support systems changed frequently. Support processes as well as documentation are rather poor. One notices that they are putting more effort into the customers recently, but in the course of growth, there is still a lack of focus here. As a customer, I would like to see growth at a slower pace and a phase of stabilization.
Our brand is growing online at a rapid clip, and we wanted a platform that would scale accordingly. The feature that really sold us was the automatic workflows. If we want a certain type of product that's going to a customer in a certain state to ship a certain way, we could make that happen automatically without any human touch! Wow!
If you compare Spryker with commerce solutions on the market, you will notice that the focus is not on the front end. Spryker assumes that the store is only one of many possible channels through which customers order today and in the future. To understand the differences, one must therefore take a look at Spryker's architecture. This is divided into the Spryker [Cloud] Commerce OS (the backend with all process-related components), the front-end modules for B2C and B2B, as well as the integration modules (middleware) and interfaces (Glue API).
Extending the reach and visibility of the brand through content and commerce.
Increased customer satisfaction through better accessibility (self-service) and easy access to important product information (CAD data, technical documentation, etc.).
Rapid deployment thanks to packaged business capabilities and clear development leads to fast ROI and low TCO.
