What users are saying about
20 Ratings
Top Rated
218 Ratings
20 Ratings
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Score 8.7 out of 100
Top Rated
218 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

  • ChannelAdvisor ranks higher in 2 feature sets: Online Payment System, eCommerce Business Management
  • WooCommerce ranks higher in 2 feature sets: Online Storefront, eCommerce Marketing

Online Storefront

7.7

ChannelAdvisor

77%
8.1

WooCommerce

81%
ChannelAdvisor ranks higher in 5/9 features

Product catalog & listings

6.0
60%
5 Ratings
8.2
82%
82 Ratings

Product management

8.0
80%
5 Ratings
8.3
83%
83 Ratings

Bulk product upload

9.0
90%
4 Ratings
8.1
81%
67 Ratings

Branding

8.2
82%
2 Ratings
8.1
81%
72 Ratings

Product variations

8.2
82%
4 Ratings
7.9
79%
76 Ratings

Website integration

9.6
96%
2 Ratings
9.1
91%
83 Ratings

Visual customization

9.6
96%
2 Ratings
7.5
75%
80 Ratings

CMS

3.0
30%
1 Rating
7.9
79%
62 Ratings

Mobile storefront

N/A
0 Ratings
7.9
79%
76 Ratings

Online Payment System

10.0

ChannelAdvisor

100%
8.1

WooCommerce

81%
ChannelAdvisor ranks higher in 1/1 features

eCommerce security

10.0
100%
1 Rating
8.1
81%
74 Ratings

eCommerce Marketing

6.0

ChannelAdvisor

60%
7.8

WooCommerce

78%
WooCommerce ranks higher in 3/3 features

Promotions & discounts

7.0
70%
4 Ratings
7.9
79%
79 Ratings

Personalized recommendations

6.0
60%
3 Ratings
7.6
76%
65 Ratings

SEO

5.0
50%
1 Rating
8.0
80%
71 Ratings

eCommerce Business Management

8.9

ChannelAdvisor

89%
8.1

WooCommerce

81%
ChannelAdvisor ranks higher in 3/5 features

Multi-site management

9.6
96%
4 Ratings
7.9
79%
40 Ratings

Order processing

10.0
100%
5 Ratings
8.4
84%
78 Ratings

Inventory management

7.0
70%
5 Ratings
8.1
81%
77 Ratings

Shipping

10.0
100%
5 Ratings
7.9
79%
73 Ratings

Custom functionality

8.0
80%
3 Ratings
8.4
84%
74 Ratings

Online Shopping Cart

ChannelAdvisor

Feature Set Not Supported
N/A
7.3

WooCommerce

73%
WooCommerce ranks higher in 2/2 features

Abandoned cart recovery

N/A
0 Ratings
6.8
68%
51 Ratings

Checkout user experience

N/A
0 Ratings
7.8
78%
79 Ratings

Attribute Ratings

  • ChannelAdvisor is rated higher in 1 area: Likelihood to Recommend
  • WooCommerce is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

9.0

ChannelAdvisor

90%
8 Ratings
8.6

WooCommerce

86%
83 Ratings

Likelihood to Renew

7.0

ChannelAdvisor

70%
3 Ratings
10.0

WooCommerce

100%
3 Ratings

Usability

ChannelAdvisor

N/A
0 Ratings
7.5

WooCommerce

75%
3 Ratings

Support Rating

ChannelAdvisor

N/A
0 Ratings
5.0

WooCommerce

50%
1 Rating

Implementation Rating

8.0

ChannelAdvisor

80%
2 Ratings

WooCommerce

N/A
0 Ratings

Likelihood to Recommend

ChannelAdvisor

Excellent for marketplace sellers with a lot of products - or those with a high turnover of SKUs. Not well suited to the small seller with only a few SKUs to promote. Also probably not suited to someone who only cares about a single marketplace. The real strength of it comes from managing multiple marketplaces through a single system.
Anonymous | TrustRadius Reviewer

WooCommerce

[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Anonymous | TrustRadius Reviewer

Pros

ChannelAdvisor

  • Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together.
  • One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates.
  • Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization.
  • Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build.
  • Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.
Taylor Amon | TrustRadius Reviewer

WooCommerce

  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
Felicia Betancourt | TrustRadius Reviewer

Cons

ChannelAdvisor

  • Lack of customization, documentation, tutorials, support for the premium webstore
  • Lack of innovation. My client was told that the basic web store was being replace by the premium web store so they needed to upgrade. In my opinion the basic web store was actually much more flexible and robust than the premium web store. Now (it has been less than 2 years) they are making my client switch from the premium web store to "Shopify" and they are charging more money for this. My client was charged to upgrade each time and the process to upgrade was expensive, time consuming, and very convoluted. ChannelAdvisor needs to invest in their technology and migrate data for ChannelAdvisor changes technology. But the experience as an end user is very frustrating since the way of doing things keep changing and not always for the better result for the customer.
  • Channel Advisor needs better support. Help Desk, knowledge base, etc. there are a lot of things you can do with ChannelAdvisor but it is my experience that nothing is very straight forward and there are many different potential problems you will run into and ChannelAdvisor points the finger at "Google" or "Amazon" or "Ebay" instead of helping solve a problem from end to end.
  • It is quite expensive for what it does. I would not have advised my customer to use their product but they were so entrenched that they had no other choice.
Anonymous | TrustRadius Reviewer

WooCommerce

  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Anonymous | TrustRadius Reviewer

Pricing Details

ChannelAdvisor

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

WooCommerce

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

ChannelAdvisor

ChannelAdvisor 7.0
Based on 3 answers
Without ChannelAdvisor, our business wouldn't be where it is today so the idea of NOT renewing is out of the question. By not renewing we would have to hire more employees and have more of a workload for existing employees. By keeping costs low and employees effecient we have been able to grow exponentially.
MATTHEW MITCHELL | TrustRadius Reviewer

WooCommerce

WooCommerce 10.0
Based on 3 answers
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
Rick Fitzgerald | TrustRadius Reviewer

Usability

ChannelAdvisor

No score
No answers yet
No answers on this topic

WooCommerce

WooCommerce 7.5
Based on 3 answers
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
Katie Miller | TrustRadius Reviewer

Support Rating

ChannelAdvisor

No score
No answers yet
No answers on this topic

WooCommerce

WooCommerce 5.0
Based on 1 answer
not muh support
Anonymous | TrustRadius Reviewer

Implementation Rating

ChannelAdvisor

ChannelAdvisor 8.0
Based on 2 answers
Better control of scope between the resources on both sides involved would allow for better change management.
Brent Boutwell | TrustRadius Reviewer

WooCommerce

No score
No answers yet
No answers on this topic

Alternatives Considered

ChannelAdvisor

Our brand is growing online at a rapid clip, and we wanted a platform that would scale accordingly. The feature that really sold us was the automatic workflows. If we want a certain type of product that's going to a customer in a certain state to ship a certain way, we could make that happen automatically without any human touch! Wow!
Blake Baron | TrustRadius Reviewer

WooCommerce

We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Anonymous | TrustRadius Reviewer

Return on Investment

ChannelAdvisor

  • This is an expensive tool that takes time to implement properly. You have to be ready to absorb costs and in downtime not selling.
  • Once set up well, it has some advantages that help with sale increases and fewer headaches.
  • We now use the same amount of people but have absorbed about 25% more business coming in.
Kim Hoogenboom | TrustRadius Reviewer

WooCommerce

  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Justin Esgar | TrustRadius Reviewer

Screenshots

WooCommerce

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