What users are saying about
3 Ratings
5 Ratings
3 Ratings
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Score 8 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • Synthio ranks higher in 2 feature sets: Prospecting, Sales Intelligence Data Standards

Prospecting

3.0

Charlie App

30%
9.7

Synthio

97%
Synthio ranks higher in 6/6 features

Load time/data access

3.0
30%
1 Rating
10.0
100%
2 Ratings

Advanced search

N/A
0 Ratings
10.0
100%
2 Ratings

Identification of new leads

N/A
0 Ratings
10.0
100%
2 Ratings

List quality

N/A
0 Ratings
9.0
90%
2 Ratings

List upload/download

N/A
0 Ratings
10.0
100%
2 Ratings

Ideal customer targeting

N/A
0 Ratings
9.0
90%
2 Ratings

Sales Intelligence Data Standards

9.0

Charlie App

90%
9.3

Synthio

93%
Synthio ranks higher in 3/3 features

Contact information

9.0
90%
1 Rating
9.0
90%
2 Ratings

Company information

9.0
90%
1 Rating
9.0
90%
2 Ratings

Industry information

N/A
0 Ratings
10.0
100%
2 Ratings

Data Augmentation & Lead Qualification

Charlie App

Feature Set Not Supported
N/A
9.4

Synthio

94%
Synthio ranks higher in 5/5 features

Salesforce integration

N/A
0 Ratings
10.0
100%
1 Rating

Company/business profiles

N/A
0 Ratings
9.0
90%
2 Ratings

Data hygiene

N/A
0 Ratings
9.0
90%
2 Ratings

Automatic data refresh

N/A
0 Ratings
10.0
100%
2 Ratings

Filters and segmentation

N/A
0 Ratings
9.0
90%
2 Ratings

Sales Intelligence Email Features

Charlie App

Feature Set Not Supported
N/A
9.0

Synthio

90%
Synthio ranks higher in 1/1 features

Append emails to records

N/A
0 Ratings
9.0
90%
2 Ratings

Attribute Ratings

  • Synthio is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

Charlie App

70%
1 Rating
9.0

Synthio

90%
2 Ratings

Likelihood to Recommend

Charlie App

If you are in any type of sales, and meeting with people, it is a must. If you already know you contact well, it doesn't have as much value for that particular meeting. Also I wish there was a way to not sync internal meetings, as it just provides clutter, and I don't need info on those people.
Kevin Gilman | TrustRadius Reviewer

Synthio

Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
Helene Vincent | TrustRadius Reviewer

Pros

Charlie App

  • They easily connect with my Outlook to sync my upcoming meetings.
  • It provides me with the social profiles of people I am meeting with.
  • It gives me the ability to have all my info about my contact in one place to easily review.
Kevin Gilman | TrustRadius Reviewer

Synthio

  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
Anonymous | TrustRadius Reviewer

Cons

Charlie App

  • At times it doesn't pull a social profile for the contact correctly, or at all, when I know the person has a profile.
  • The interface is a little clunky, and the font is too large. It could be a lot smaller and still effective.
  • It takes a lot of time to sync at points, which is frustrating.
Kevin Gilman | TrustRadius Reviewer

Synthio

  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
Anonymous | TrustRadius Reviewer

Pricing Details

Charlie App

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Synthio

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Alternatives Considered

Charlie App

The thing that Charlie does best is it aggregates everything in one place. It allows me to have a one-stop shop, that I can quickly review prior to heading into a meeting. People are usually amazed with the amount of info that Charlie can give you, and it almost always works its way into my sales call.
Kevin Gilman | TrustRadius Reviewer

Synthio

I feel similar about all of these list building/append services. There are good and bad aspects.
Anonymous | TrustRadius Reviewer

Return on Investment

Charlie App

  • The info I pull from Charlie prior to the meeting is almost always brought up as a conversation starter.
  • Charlie helps my relationships go deeper than just surface level info.
  • The ability to go deeper in my relationships while using Charlie has absolutely closed me business.
Kevin Gilman | TrustRadius Reviewer

Synthio

  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
Anonymous | TrustRadius Reviewer

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