What users are saying about
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 3 reviews and ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 5 reviews and ratings
Feature Set Ratings
- Synthio ranks higher in 2 feature sets: Prospecting, Sales Intelligence Data Standards
Prospecting

3.0
Charlie App
30%
9.7
Synthio
97%
Synthio ranks higher in 6/6 features
Synthio ranks higher in 6/6 features
Load time/data access
3.0
30%
1 Rating
10.0
100%
2 Ratings
Advanced search
N/A
0 Ratings
10.0
100%
2 Ratings
Identification of new leads
N/A
0 Ratings
10.0
100%
2 Ratings
List quality
N/A
0 Ratings
9.0
90%
2 Ratings
List upload/download
N/A
0 Ratings
10.0
100%
2 Ratings
Ideal customer targeting
N/A
0 Ratings
9.0
90%
2 Ratings
Sales Intelligence Data Standards

9.0
Charlie App
90%
9.3
Synthio
93%
Synthio ranks higher in 3/3 features
Synthio ranks higher in 3/3 features
Contact information
9.0
90%
1 Rating
9.0
90%
2 Ratings
Company information
9.0
90%
1 Rating
9.0
90%
2 Ratings
Industry information
N/A
0 Ratings
10.0
100%
2 Ratings
Data Augmentation & Lead Qualification

Charlie App
Feature Set Not Supported
N/A
9.4
Synthio
94%
Synthio ranks higher in 5/5 features
Synthio ranks higher in 5/5 features
Salesforce integration
N/A
0 Ratings
10.0
100%
1 Rating
Company/business profiles
N/A
0 Ratings
9.0
90%
2 Ratings
Data hygiene
N/A
0 Ratings
9.0
90%
2 Ratings
Automatic data refresh
N/A
0 Ratings
10.0
100%
2 Ratings
Filters and segmentation
N/A
0 Ratings
9.0
90%
2 Ratings
Sales Intelligence Email Features

Charlie App
Feature Set Not Supported
N/A
9.0
Synthio
90%
Synthio ranks higher in 1/1 features
Synthio ranks higher in 1/1 features
Append emails to records
N/A
0 Ratings
9.0
90%
2 Ratings
Attribute Ratings
- Synthio is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

7.0
Charlie App
70%
1 Rating
9.0
Synthio
90%
2 Ratings
Likelihood to Recommend
Charlie App
If you are in any type of sales, and meeting with people, it is a must. If you already know you contact well, it doesn't have as much value for that particular meeting. Also I wish there was a way to not sync internal meetings, as it just provides clutter, and I don't need info on those people.
National Account Executive
American Public Media GroupBroadcast Media, 501-1000 employees
Synthio
Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
Director, Content
The Glover Park GroupPublic Relations & Communications, 501-1000 employees
Pros
Charlie App
- They easily connect with my Outlook to sync my upcoming meetings.
- It provides me with the social profiles of people I am meeting with.
- It gives me the ability to have all my info about my contact in one place to easily review.
National Account Executive
American Public Media GroupBroadcast Media, 501-1000 employees
Synthio
- Extensive search filters
- Email verification prior to download/charge
- Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesCons
Charlie App
- At times it doesn't pull a social profile for the contact correctly, or at all, when I know the person has a profile.
- The interface is a little clunky, and the font is too large. It could be a lot smaller and still effective.
- It takes a lot of time to sync at points, which is frustrating.
National Account Executive
American Public Media GroupBroadcast Media, 501-1000 employees
Synthio
- Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesPricing Details
Charlie App
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Synthio
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Charlie App
The thing that Charlie does best is it aggregates everything in one place. It allows me to have a one-stop shop, that I can quickly review prior to heading into a meeting. People are usually amazed with the amount of info that Charlie can give you, and it almost always works its way into my sales call.
National Account Executive
American Public Media GroupBroadcast Media, 501-1000 employees
Synthio
I feel similar about all of these list building/append services. There are good and bad aspects.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesReturn on Investment
Charlie App
- The info I pull from Charlie prior to the meeting is almost always brought up as a conversation starter.
- Charlie helps my relationships go deeper than just surface level info.
- The ability to go deeper in my relationships while using Charlie has absolutely closed me business.
National Account Executive
American Public Media GroupBroadcast Media, 501-1000 employees
Synthio
- Positive - We've been able to append records and add them to our targeted marketing campaigns.
- Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
- Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employees