6 Ratings
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Score 6.4 out of 100
36 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Cheetah Digital Customer Engagement Suite

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cheetah Digital Customer Engagement Suite
Cheetah Messaging
6.1
WYSIWYG email editor
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
6.0
Dynamic content
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
7.0
Ability to test dynamic content
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
7.0
Landing pages
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
4.0
A/B testing
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
6.0
Mobile optimization
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
5.0
Email deliverability reporting
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
8.0
List management
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
7.0
Triggered drip sequences
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
5.0

Reporting & Analytics

Cheetah Digital Customer Engagement Suite
Cheetah Messaging
3.7
Dashboards
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
4.0
Standard reports
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
4.0
Custom reports
Cheetah Digital Customer Engagement Suite
Cheetah Messaging
3.0

Pros

Cheetah Digital Customer Engagement Suite

  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
Gabriela Band | TrustRadius Reviewer

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Cons

Cheetah Digital Customer Engagement Suite

  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cheetah Digital Customer Engagement Suite

No score
No answers yet
No answers on this topic

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Usability

Cheetah Digital Customer Engagement Suite

No score
No answers yet
No answers on this topic

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Support Rating

Cheetah Digital Customer Engagement Suite

Cheetah Digital Customer Engagement Suite 6.7
Based on 4 answers
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
Gabriela Band | TrustRadius Reviewer

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cheetah Digital Customer Engagement Suite

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.
Anonymous | TrustRadius Reviewer

Return on Investment

Cheetah Digital Customer Engagement Suite

  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
Gabriela Band | TrustRadius Reviewer

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cheetah Digital Customer Engagement Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cheetah Digital Customer Engagement Suite
7.1
Cheetah Messaging
4.0

Likelihood to Renew

Cheetah Digital Customer Engagement Suite
Cheetah Messaging
7.6

Usability

Cheetah Digital Customer Engagement Suite
Cheetah Messaging
4.0

Support Rating

Cheetah Digital Customer Engagement Suite
6.7
Cheetah Messaging
2.0

Add comparison