Cheetah Digital Customer Engagement Suite (discontinued) vs. Cordial

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cheetah Digital Customer Engagement Suite (discontinued)
Score 7.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
Cordial
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Pricing
Cheetah Digital Customer Engagement Suite (discontinued)Cordial
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cheetah Digital Customer Engagement Suite (discontinued)Cordial
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cheetah Digital Customer Engagement Suite (discontinued)Cordial
Top Pros
Top Cons
Features
Cheetah Digital Customer Engagement Suite (discontinued)Cordial
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Cordial
7.4
5 Ratings
8% below category average
WYSIWYG email editor00 Ratings4.04 Ratings
Dynamic content00 Ratings6.35 Ratings
Ability to test dynamic content00 Ratings6.85 Ratings
Landing pages00 Ratings10.01 Ratings
A/B testing00 Ratings7.04 Ratings
Mobile optimization00 Ratings7.55 Ratings
Email deliverability reporting00 Ratings8.48 Ratings
List management00 Ratings7.55 Ratings
Triggered drip sequences00 Ratings9.34 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Cordial
7.0
5 Ratings
9% below category average
Dashboards00 Ratings8.55 Ratings
Standard reports00 Ratings6.55 Ratings
Custom reports00 Ratings6.05 Ratings
Best Alternatives
Cheetah Digital Customer Engagement Suite (discontinued)Cordial
Small Businesses
Mautic
Mautic
Score 8.6 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cheetah Digital Customer Engagement Suite (discontinued)Cordial
Likelihood to Recommend
7.1
(2 ratings)
6.0
(5 ratings)
Support Rating
6.8
(4 ratings)
-
(0 ratings)
User Testimonials
Cheetah Digital Customer Engagement Suite (discontinued)Cordial
Likelihood to Recommend
Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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Pros
Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
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Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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Cons
Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
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Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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Support Rating
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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Cordial
No answers on this topic
Alternatives Considered
Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
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Cordial
Cordial by far has the best UI for simple navigation
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Return on Investment
Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
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Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
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ScreenShots

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.