Cheetah Digital Customer Engagement Suite (discontinued) vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cheetah Digital Customer Engagement Suite (discontinued)
Score 7.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
Emarsys
Score 8.1 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
Cheetah Digital Customer Engagement Suite (discontinued)Emarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cheetah Digital Customer Engagement Suite (discontinued)Emarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional Details
More Pricing Information
Community Pulse
Cheetah Digital Customer Engagement Suite (discontinued)Emarsys
Top Pros
Top Cons
Features
Cheetah Digital Customer Engagement Suite (discontinued)Emarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Emarsys
8.0
6 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.24 Ratings
Dynamic content00 Ratings6.85 Ratings
Ability to test dynamic content00 Ratings6.96 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings8.76 Ratings
Mobile optimization00 Ratings8.36 Ratings
Email deliverability reporting00 Ratings8.86 Ratings
List management00 Ratings8.76 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Emarsys
7.7
4 Ratings
1% below category average
Lead nurturing00 Ratings7.44 Ratings
Lead scoring and grading00 Ratings8.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Emarsys
8.6
6 Ratings
13% above category average
Dashboards00 Ratings9.06 Ratings
Standard reports00 Ratings8.76 Ratings
Custom reports00 Ratings8.26 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Emarsys
8.6
5 Ratings
13% above category average
API00 Ratings8.05 Ratings
Role-based workflow & approvals00 Ratings9.43 Ratings
Customizability00 Ratings7.95 Ratings
Integration with Salesforce.com00 Ratings8.63 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
Best Alternatives
Cheetah Digital Customer Engagement Suite (discontinued)Emarsys
Small Businesses
Mautic
Mautic
Score 8.8 out of 10
SALESmanago
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Score 9.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
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Score 9.4 out of 10
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User Ratings
Cheetah Digital Customer Engagement Suite (discontinued)Emarsys
Likelihood to Recommend
7.1
(2 ratings)
8.7
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Support Rating
6.8
(2 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Cheetah Digital Customer Engagement Suite (discontinued)Emarsys
Likelihood to Recommend
Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
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SAP
  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
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Likelihood to Renew
Discontinued Products
No answers on this topic
SAP
We have no intention of changing Emarsys
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Support Rating
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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SAP
No answers on this topic
Alternatives Considered
Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
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SAP
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
Read full review
Return on Investment
Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
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SAP
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
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ScreenShots

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.