Cheetah Digital Customer Engagement Suite vs. Insider Growth Management Platform (GMP)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cheetah Digital Customer Engagement Suite
Score 7.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) centralizes marketing data and provides cross-channel campaign management as well as real-time offers, messaging, and engaging interactions.N/A
Insider Growth Management Platform (GMP)
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Pricing
Cheetah Digital Customer Engagement SuiteInsider Growth Management Platform (GMP)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cheetah Digital Customer Engagement SuiteInsider Growth Management Platform (GMP)
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Cheetah Digital Customer Engagement SuiteInsider Growth Management Platform (GMP)
Top Pros
Top Cons
Best Alternatives
Cheetah Digital Customer Engagement SuiteInsider Growth Management Platform (GMP)
Small Businesses
Ortto
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Score 9.5 out of 10
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Score 9.5 out of 10
Medium-sized Companies
The Trade Desk
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Score 6.7 out of 10
The Trade Desk
The Trade Desk
Score 6.7 out of 10
Enterprises
Iterable
Iterable
Score 8.7 out of 10
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Iterable
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cheetah Digital Customer Engagement SuiteInsider Growth Management Platform (GMP)
Likelihood to Recommend
7.1
(2 ratings)
9.0
(2 ratings)
Support Rating
6.8
(4 ratings)
-
(0 ratings)
User Testimonials
Cheetah Digital Customer Engagement SuiteInsider Growth Management Platform (GMP)
Likelihood to Recommend
CM Group
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
Verified User
Anonymous
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Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
Verified User
Anonymous
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Pros
CM Group
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
Verified User
Anonymous
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Cons
CM Group
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
Verified User
Anonymous
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Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
Verified User
Anonymous
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Support Rating
CM Group
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Insider
No answers on this topic
Alternatives Considered
CM Group
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
Verified User
Anonymous
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Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
Verified User
Anonymous
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Return on Investment
CM Group
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
Verified User
Anonymous
Read full review
ScreenShots

Cheetah Digital Customer Engagement Suite Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module