Cheetah Digital Customer Engagement Suite vs Kibo Personalization, powered by Monetate & Certona

• It offers social media tracking, which is a big competitive advantage against its rivals.
• Email targeting options are better than MailChimp.
• Good price.

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• Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
• Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
• We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!

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• I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
• Continue to improve the user interface to make all features more usable to their users.

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• The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
• Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
• The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.

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• It has raised costs due to its price, reducing ROI.
• However, we have gotten good results and great CPAs with them, improving margins.
• It has allowed us to be faster on testing, improving ROI in the long term.

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• Monetate has shown us how our new site features have either helped customer experience or created a negative impact.
• One issue we've run into with Monetate is site speed. Too many tests or experiences going on at once will slow down the website noticeably.
• Monetate has made it faster and easier for us to launch our ideas without having to go through IT for changes.

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