Cheetah Digital Customer Engagement Suite (discontinued) vs. Lytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cheetah Digital Customer Engagement Suite (discontinued)
Score 7.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
Lytics
Score 8.1 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Pricing
Cheetah Digital Customer Engagement Suite (discontinued)Lytics
Editions & Modules
No answers on this topic
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Offerings
Pricing Offerings
Cheetah Digital Customer Engagement Suite (discontinued)Lytics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cheetah Digital Customer Engagement Suite (discontinued)Lytics
Top Pros
Top Cons
Best Alternatives
Cheetah Digital Customer Engagement Suite (discontinued)Lytics
Small Businesses
Iterable
Iterable
Score 8.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cheetah Digital Customer Engagement Suite (discontinued)Lytics
Likelihood to Recommend
7.1
(2 ratings)
8.6
(4 ratings)
Support Rating
6.8
(4 ratings)
-
(0 ratings)
User Testimonials
Cheetah Digital Customer Engagement Suite (discontinued)Lytics
Likelihood to Recommend
Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Pros
Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
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Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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Cons
Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
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Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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Support Rating
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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Lytics
No answers on this topic
Alternatives Considered
Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
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Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Return on Investment
Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
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Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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ScreenShots

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration