Cheetah Digital Customer Engagement Suite (discontinued) vs. Marketo Web Personalization (Marketo RTP)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cheetah Digital Customer Engagement Suite (discontinued)
Score 8.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
Marketo Web Personalization (Marketo RTP)
Score 6.4 out of 10
N/A
Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.N/A
Pricing
Cheetah Digital Customer Engagement Suite (discontinued)Marketo Web Personalization (Marketo RTP)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cheetah Digital Customer Engagement Suite (discontinued)Marketo Web Personalization (Marketo RTP)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cheetah Digital Customer Engagement Suite (discontinued)Marketo Web Personalization (Marketo RTP)
Top Pros
Top Cons
Best Alternatives
Cheetah Digital Customer Engagement Suite (discontinued)Marketo Web Personalization (Marketo RTP)
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Emarsys
Emarsys
Score 7.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Monetate
Monetate
Score 7.0 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Monetate
Monetate
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cheetah Digital Customer Engagement Suite (discontinued)Marketo Web Personalization (Marketo RTP)
Likelihood to Recommend
7.1
(2 ratings)
6.0
(6 ratings)
Usability
-
(0 ratings)
5.0
(1 ratings)
Support Rating
6.8
(2 ratings)
8.0
(1 ratings)
User Testimonials
Cheetah Digital Customer Engagement Suite (discontinued)Marketo Web Personalization (Marketo RTP)
Likelihood to Recommend
Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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Adobe
Marketo RTP is great for companies in later stages that require greater customization or API integrations with their own marketing/sales tools. The integration with Salesforce also makes it worthwhile for companies that already have Salesforce setup in some workflows. As stated before, Marketo is quite expensive, so it might not be suitable for earlier-stage companies and startups that are just getting started with marketing and sales.
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Pros
Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
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Adobe
  • Segment website users into qualifying groups.
  • Target segmented groups based on multiple aspects.
  • Campaign generation through their UI.
  • Measurement of campaign success.
  • AB testing of campaigns.
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Cons
Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
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Adobe
  • Building segments is harder than it should be and you can only create simplistic segments.
  • Building overlays (pop-ups) needs to be done outside of the tool and default selections look dated.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Adobe
I'm not the person in charge of this.
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Usability
Discontinued Products
No answers on this topic
Adobe
It is complex to set up and maintain and not intuitive.
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Support Rating
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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Adobe
We actually had a very good onboarding process. The rep from Marketo was very knowledgable and set up regular meetings with us to make sure we understood how to use everything. He gave us ideas for potential personalizations and had best-practice tips. Unfortunately, his knowledge was not enough to overcome some of the biggest issues with the solution.
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Alternatives Considered
Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
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Adobe
I'm well-versed in Marketo's RTP module and HubSpot's smart content offering, and HubSpot's smart content has ultimately become my personalization tool of choice. Here's why:
  • HubSpot's smart content tools are simple to grasp and easy to implement from start to finish. There's a lot of room for improvement when it comes to ease of use and overall user experience within Marketo's RTP module.
  • For less tech-savvy marketers, HubSpot's training documentation and support team is an absolute lifesaver. Marketo has failed us time and time again on this front, despite the fact that we pay an additional fee for Premier Support and quarterly consulting.
  • Marketo's tool is more robust and more powerful, but they don't take the time to create supporting documentation to help end-users leverage RTP, nor do they take the time to train their support staff on how it works. HubSpot's smart content does what we need it to do, and we don't burn time in the process trying to figure out how to use it.
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Return on Investment
Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
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Adobe
  • More leads. Customized content has generated more form fill outs from the target website visitors.
  • Personalization of the website - more unique experience and feel of our brand for different website visitors.
  • Named account analytics - we can now track how we are doing against the goal of increasing awareness of our products among our named accounts.
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ScreenShots

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.