Cheetah Digital Customer Engagement Suite (discontinued) vs. Maropost Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cheetah Digital Customer Engagement Suite (discontinued)
Score 8.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$251
per month
Pricing
Cheetah Digital Customer Engagement Suite (discontinued)Maropost Marketing Cloud
Editions & Modules
No answers on this topic
Essential
$251
per month 225,000 emails monthly
Professional
$764
per month 225,000 emails monthly
Enterprise
$1,529
per month 225,000 emails monthly
Offerings
Pricing Offerings
Cheetah Digital Customer Engagement Suite (discontinued)Maropost Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details10% discount for annual pricing.
More Pricing Information
Community Pulse
Cheetah Digital Customer Engagement Suite (discontinued)Maropost Marketing Cloud
Top Pros
Top Cons
Features
Cheetah Digital Customer Engagement Suite (discontinued)Maropost Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Maropost Marketing Cloud
7.9
8 Ratings
3% below category average
WYSIWYG email editor00 Ratings8.95 Ratings
Dynamic content00 Ratings8.54 Ratings
Ability to test dynamic content00 Ratings6.65 Ratings
Landing pages00 Ratings8.53 Ratings
A/B testing00 Ratings8.46 Ratings
Mobile optimization00 Ratings9.45 Ratings
Email deliverability reporting00 Ratings6.98 Ratings
List management00 Ratings6.55 Ratings
Triggered drip sequences00 Ratings7.06 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Maropost Marketing Cloud
8.1
7 Ratings
4% above category average
Dashboards00 Ratings6.46 Ratings
Standard reports00 Ratings9.64 Ratings
Custom reports00 Ratings8.35 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Maropost Marketing Cloud
9.9
2 Ratings
15% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings9.62 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings9.62 Ratings
Best Alternatives
Cheetah Digital Customer Engagement Suite (discontinued)Maropost Marketing Cloud
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cheetah Digital Customer Engagement Suite (discontinued)Maropost Marketing Cloud
Likelihood to Recommend
7.1
(2 ratings)
4.3
(8 ratings)
Support Rating
6.8
(2 ratings)
2.0
(1 ratings)
User Testimonials
Cheetah Digital Customer Engagement Suite (discontinued)Maropost Marketing Cloud
Likelihood to Recommend
Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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Maropost
Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
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Pros
Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
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Maropost
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
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Cons
Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
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Maropost
  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
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Support Rating
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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Maropost
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
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Alternatives Considered
Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
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Maropost
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
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Return on Investment
Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
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Maropost
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
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ScreenShots

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report