Cheetah Digital Customer Engagement Suite (discontinued) vs. MSG91

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.

Incentivized

If you really care a lot about the authenticity and other aspects of SMS to you user that it should reach on time, without lag and security then MSG91 is best suited to do this job. But if you are doing just some promotional email or not so important updates for the users then you can go for a different vendor also which also supports bulk messaging.

Incentivized

• It offers social media tracking, which is a big competitive advantage against its rivals.
• Email targeting options are better than MailChimp.
• Good price.

Incentivized

• APIs for different services are available
• Very good documentation for the integration of APIs.
• Dashboard to check the status of SMS sent and performance.

Incentivized

• I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
• Continue to improve the user interface to make all features more usable to their users.

Incentivized

• After updation in some of policies of TRAI in India the documents needs update
• Some of the API's have became complicated after recent updates
• If there could be some alert mechanism that can help to know about reaching quota, or downtime alerts

Incentivized

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

Incentivized

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

Incentivized

After going through all of them we felt MSG91 is more cleaner in terms of integration details and also the support by their tech team. Integration wish Twilio was very good but the dashboard and other features which MSG91 provides were somewhat similar or easy to understand for our team.

Incentivized

• It has raised costs due to its price, reducing ROI.
• However, we have gotten good results and great CPAs with them, improving margins.
• It has allowed us to be faster on testing, improving ROI in the long term.

Incentivized

• As compared to the price MSG91 is value for money for the things we get
• The SMS rates are not so high and you can easily use for small to enterprise level company.
• The dashboard of MSG91 helps a lot in understanding whats going wrong and can be improved.

Incentivized