Cheetah Digital Customer Engagement Suite vs. Redpoint Global rgOne

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.

Incentivized

Redpoint is great in complex data environments, especially consumer based businesses.

Incentivized

• It offers social media tracking, which is a big competitive advantage against its rivals.
• Email targeting options are better than MailChimp.
• Good price.

Incentivized

• Ingestion of real-time and batch data
• Data quality cleansing and correction
• Customer matching

Incentivized

• I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
• Continue to improve the user interface to make all features more usable to their users.

Incentivized

• Continue to develop more connections to other customer facing cloud based applications

Incentivized

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

Incentivized

Extremely helpful and deep technical expertise in their support group.

Incentivized

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

Incentivized

Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.

Incentivized

• It has raised costs due to its price, reducing ROI.
• However, we have gotten good results and great CPAs with them, improving margins.
• It has allowed us to be faster on testing, improving ROI in the long term.

Incentivized

• Redpoint streamlines data consolidation and provides overall customer journey orchestration.

Incentivized