Cheetah Digital Customer Engagement Suite (discontinued) vs. Resulticks

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.

Incentivized

• True Omnichannel support (no need to massage data during / post campaign)
• Support to Machine learning
• Support to multiple statistical models
• Near real time segmentation analysis

• It offers social media tracking, which is a big competitive advantage against its rivals.
• Email targeting options are better than MailChimp.
• Good price.

Incentivized

• Simple account and campaign setup mechanisms
• End-to-end tracking on conversion with personalized URLs
• Multi-dimensional campaigns that allow follow-up communication using multiple channels

• I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
• Continue to improve the user interface to make all features more usable to their users.

Incentivized

• API Connections to Paid Media
• In Store beacon integration
• Federated workflows
• App store for API – Third party developer support

The UI and visualise toons are very intuitive and do not require interpretation

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

Incentivized

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

Incentivized

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.

• It has raised costs due to its price, reducing ROI.
• However, we have gotten good results and great CPAs with them, improving margins.
• It has allowed us to be faster on testing, improving ROI in the long term.

Incentivized

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels