Cheetah Digital Customer Engagement Suite
7 Ratings
Salesforce Marketing Cloud Email Studio
Top Rated
497 Ratings

Cheetah Digital Customer Engagement Suite

7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Based on 7 reviews and ratings

Salesforce Marketing Cloud Email Studio

Top Rated
497 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Based on 497 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    Cheetah Digital Customer Engagement Suite

    Feature Set Not Supported
    N/A
    6.9

    Salesforce Marketing Cloud Email Studio

    69%
    Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features
    Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.2
    82%
    44 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Landing pages

    N/A
    0 Ratings
    4.1
    41%
    2 Ratings

    A/B testing

    N/A
    0 Ratings
    8.0
    80%
    44 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.3
    73%
    2 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    List management

    N/A
    0 Ratings
    7.5
    75%
    3 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    6.7
    67%
    3 Ratings

    Reporting & Analytics

    Cheetah Digital Customer Engagement Suite

    Feature Set Not Supported
    N/A
    4.3

    Salesforce Marketing Cloud Email Studio

    43%
    Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features
    Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Standard reports

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Custom reports

    N/A
    0 Ratings
    2.7
    27%
    2 Ratings

    Attribute Ratings

    • Cheetah Digital Customer Engagement Suite is rated higher in 1 area: Support Rating
    • Salesforce Marketing Cloud Email Studio is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    7.1

    Cheetah Digital Customer Engagement Suite

    71%
    2 Ratings
    7.2

    Salesforce Marketing Cloud Email Studio

    72%
    67 Ratings

    Likelihood to Renew

    Cheetah Digital Customer Engagement Suite

    N/A
    0 Ratings
    8.9

    Salesforce Marketing Cloud Email Studio

    89%
    18 Ratings

    Usability

    Cheetah Digital Customer Engagement Suite

    N/A
    0 Ratings
    7.8

    Salesforce Marketing Cloud Email Studio

    78%
    2 Ratings

    Availability

    Cheetah Digital Customer Engagement Suite

    N/A
    0 Ratings
    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    2 Ratings

    Performance

    Cheetah Digital Customer Engagement Suite

    N/A
    0 Ratings
    2.0

    Salesforce Marketing Cloud Email Studio

    20%
    4 Ratings

    Support Rating

    6.8

    Cheetah Digital Customer Engagement Suite

    68%
    4 Ratings
    1.0

    Salesforce Marketing Cloud Email Studio

    10%
    10 Ratings

    Implementation Rating

    Cheetah Digital Customer Engagement Suite

    N/A
    0 Ratings
    7.9

    Salesforce Marketing Cloud Email Studio

    79%
    4 Ratings

    Product Scalability

    Cheetah Digital Customer Engagement Suite

    N/A
    0 Ratings
    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    1 Rating

    Likelihood to Recommend

    Cheetah Digital Customer Engagement Suite

    I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Salesforce Marketing Cloud Email Studio

    It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 67 answers on this topic

    Pros

    Cheetah Digital Customer Engagement Suite

    • It offers social media tracking, which is a big competitive advantage against its rivals.
    • Email targeting options are better than MailChimp.
    • Good price.

    Read full review

    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 2 answers on this topic

    Salesforce Marketing Cloud Email Studio

    • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
    • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
    • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.

    Read full review

    Cassidy Ebert | TrustRadius Reviewer
    Cassidy Ebert
    View all 67 answers on this topic

    Cons

    Cheetah Digital Customer Engagement Suite

    • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
    • Continue to improve the user interface to make all features more usable to their users.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Salesforce Marketing Cloud Email Studio

    • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
    • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go

    Read full review

    Gareth Beer | TrustRadius Reviewer
    Gareth Beer
    View all 67 answers on this topic

    Pricing Details

    Cheetah Digital Customer Engagement Suite

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    —

    Salesforce Marketing Cloud Email Studio

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    —

    Likelihood to Renew

    Cheetah Digital Customer Engagement Suite

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 8.9
    Based on 18 answers
    Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level

    Read full review

    Brittany Dunn | TrustRadius Reviewer
    Brittany Dunn
    View all 18 answers on this topic

    Usability

    Cheetah Digital Customer Engagement Suite

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 7.8
    Based on 2 answers
    I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.

    Read full review

    Lisa Franks | TrustRadius Reviewer
    Lisa Franks
    View all 2 answers on this topic

    Reliability and Availability

    Cheetah Digital Customer Engagement Suite

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 9.0
    Based on 2 answers
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

    Read full review

    Lisa Franks | TrustRadius Reviewer
    Lisa Franks
    View all 2 answers on this topic

    Performance

    Cheetah Digital Customer Engagement Suite

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 2.0
    Based on 4 answers
    This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 4 answers on this topic

    Support Rating

    Cheetah Digital Customer Engagement Suite

    Cheetah Digital Customer Engagement Suite 6.8
    Based on 4 answers
    Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

    Read full review

    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 4 answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 1.0
    Based on 10 answers
    They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.

    Read full review

    Bogdan Enache | TrustRadius Reviewer
    Bogdan Enache
    View all 10 answers on this topic

    Implementation Rating

    Cheetah Digital Customer Engagement Suite

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 7.9
    Based on 4 answers
    Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.

    Read full review

    Lisa Franks | TrustRadius Reviewer
    Lisa Franks
    View all 4 answers on this topic

    Alternatives Considered

    Cheetah Digital Customer Engagement Suite

    They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Salesforce Marketing Cloud Email Studio

    I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.

    Read full review

    Danny (Danny Blaq) Tran | TrustRadius Reviewer
    Danny (Danny Blaq) Tran
    View all 67 answers on this topic

    Scalability

    Cheetah Digital Customer Engagement Suite

    No score
    No answers yet
    No answers on this topic

    Salesforce Marketing Cloud Email Studio

    Salesforce Marketing Cloud Email Studio 9.0
    Based on 1 answer
    We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.

    Read full review

    Lisa Franks | TrustRadius Reviewer
    Lisa Franks
    View all 1 answers on this topic

    Return on Investment

    Cheetah Digital Customer Engagement Suite

    • It has raised costs due to its price, reducing ROI.
    • However, we have gotten good results and great CPAs with them, improving margins.
    • It has allowed us to be faster on testing, improving ROI in the long term.

    Read full review

    Gabriela Band | TrustRadius Reviewer
    Gabriela Band
    View all 2 answers on this topic

    Salesforce Marketing Cloud Email Studio

    • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
    • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
    • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.

    Read full review

    Andrew Windle | TrustRadius Reviewer
    Andrew Windle
    View all 67 answers on this topic

    Screenshots

    Add comparison