Cheetah Digital Customer Engagement Suite vs Salesforce Marketing Cloud Email Studio | TrustRadius

What users are saying about

Score 6.4 out of 10

Based on 6 reviews and ratings

Score 7.6 out of 10

Based on 433 reviews and ratings

Feature Rating Comparison

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

Dashboards

Standard reports

Custom reports

Pros

It offers social media tracking, which is a big competitive advantage against its rivals.
Email targeting options are better than MailChimp.
Good price.

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Sales Specialist

OgilvyInternet, 10,001+ employees

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Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
Manages newsletter subscriptions and allows us to deploy on specific dates/times.
Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.

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Client Services Manager

SourceMediaPublishing, 501-1000 employees

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Cons

I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
Continue to improve the user interface to make all features more usable to their users.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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More A/B testing options to help optimize content, messaging, and creative.
The interface is a bit stale and follows suit with the rest of Salesforce. Could be updated to match competitors and be more intuitive.
Knowledge base is not updated fast enough when things change in the platform.

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Verified User

Contributor in Marketing

Warehousing Company, 1001-5000 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Salesforce Marketing Cloud Email Studio 8.9

Based on 18 answers

Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level

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International Product Development Manager

CareerBuilder.comInternet, 1001-5000 employees

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Usability

No score

No answers yet

No answers on this topic

Salesforce Marketing Cloud Email Studio 8.0

Based on 3 answers

I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Salesforce Marketing Cloud Email Studio 9.0

Based on 1 answer

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Performance

No score

No answers yet

No answers on this topic

Salesforce Marketing Cloud Email Studio 2.0

Based on 2 answers

This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.

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Verified User

Program Manager in Marketing

Events Services Company, 10,001+ employees

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Support Rating

Cheetah Digital Customer Engagement Suite 6.7

Based on 4 answers

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

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Sales Specialist

OgilvyInternet, 10,001+ employees

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Salesforce Marketing Cloud Email Studio 1.0

Based on 6 answers

They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.

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Digital Marketing Lead & SalesForce Marketing Cloud Administrator

TELUSTelecommunications, 10,001+ employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Salesforce Marketing Cloud Email Studio 7.9

Based on 2 answers

Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Alternatives Considered

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.

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Danny (Danny Blaq) Tran

Lead Technical Developer

WebMDHealth, Wellness and Fitness, 1001-5000 employees

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Scalability

No score

No answers yet

No answers on this topic

Salesforce Marketing Cloud Email Studio 9.0

Based on 1 answer

We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.

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Marketing Manager

Stens CorporationFurniture, 5001-10,000 employees

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Return on Investment

It has raised costs due to its price, reducing ROI.
However, we have gotten good results and great CPAs with them, improving margins.
It has allowed us to be faster on testing, improving ROI in the long term.

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Sales Specialist

OgilvyInternet, 10,001+ employees

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SFMC enabled us to bring multiple brands onto the same platform whilst allowing them to remain autonomous. This allowed us to reduce emails being sent from 3 systems down to 1
Having email data from multiple brands in the same system allows us to make informed consumer decisions and share with the business
Although not designed to be a CRM tool, SFMC has allowed us to segment emails in a very detailed well. Numerous campaigns can be created easily, all with very small differences which can generate large ROI

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Technical Project Manager

Speedo International LtdTextiles, 51-200 employees

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Screenshots

See All (5) Salesforce Marketing Cloud Email Studio Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

Cheetah Digital Customer Engagement Suite

Salesforce Marketing Cloud Email Studio

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