Cheetah Digital Customer Engagement Suite (discontinued) vs. Smart Communications SmartCOMM

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.

Incentivized

It is well suited for creating templates on the fly. This is not suitable for handling very high volume printing for which Exstream is more suitable.

• It offers social media tracking, which is a big competitive advantage against its rivals.
• Email targeting options are better than MailChimp.
• Good price.

Incentivized

• Template
• Data processing
• Output delivery
• SMS delivery
• Ada compliance

• I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
• Continue to improve the user interface to make all features more usable to their users.

Incentivized

• Price
• Licensing is bit complicated
• Frequent upgrades

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

Incentivized

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

Incentivized

Much better cloud adaptation. Migration capabilities of SmartCOMM, its portability, and ease of implementation.

• It has raised costs due to its price, reducing ROI.
• However, we have gotten good results and great CPAs with them, improving margins.
• It has allowed us to be faster on testing, improving ROI in the long term.

Incentivized

• Migration ease
• Latest features
• Cloud readiness