Cheetah Digital Customer Engagement Suite (discontinued) vs. SmartyAds DSP

Cheetah Digital Customer Engagement Suite (discontinued)

Cheetah Digital Customer Engagement Suite (discontinued)

8 Reviews and Ratings

SmartyAds DSP

5 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Cheetah Digital Customer Engagement Suite (discontinued)	Score 8.0 out of 10	N/A	The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.	N/A
SmartyAds DSP	Score 4.0 out of 10	N/A	SmartyAds DSP is a demand-side platform for ad serving.	N/A

Pricing

Cheetah Digital Customer Engagement Suite (discontinued)

SmartyAds DSP

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Cheetah Digital Customer Engagement Suite (discontinued)	SmartyAds DSP
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

Required

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Cheetah Digital Customer Engagement Suite (discontinued)	SmartyAds DSP
Considered Both Products	Cheetah Digital Customer Engagement Suite (discontinued) No answer on this topic	SmartyAds DSP Verified User Manager Chose SmartyAds DSP SmartyAds is more related to Cheetah than to MoPub or Smaato because these last two put a lot of focus on having direct unfiltered access to the publishers. At the same time, Cheetah and SmartyAds are mostly resellers. I believe that if you need a vast amount of traffic, you … Incentivized Helpful?
Top Pros	Pro Customer service Pro Us build Pro Build new	Pro Easy to use Pro Friendly interface
Top Cons	Minus User interface Minus Bit confusing Minus Ability to create	Minus Support team Minus Not very good

Best Alternatives
	Cheetah Digital Customer Engagement Suite (discontinued)	SmartyAds DSP
Small Businesses	Mautic Score 9.1 out of 10	Adobe Advertising Cloud Score 8.9 out of 10
Medium-sized Companies	The Trade Desk Score 8.1 out of 10	The Trade Desk Score 8.1 out of 10
Enterprises	Iterable Score 8.5 out of 10	Adobe Advertising Cloud Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Cheetah Digital Customer Engagement Suite (discontinued)	SmartyAds DSP
Likelihood to Recommend	7.1 (2 ratings)	6.0 (2 ratings)
Support Rating	6.8 (2 ratings)	- (0 ratings)

User Testimonials
	Cheetah Digital Customer Engagement Suite (discontinued)	SmartyAds DSP
Likelihood to Recommend	Discontinued Products I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward. Incentivized Verified User Anonymous Read full review	SmartyAds SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs. Incentivized Verified User Anonymous Read full review
Pros	Discontinued Products It offers social media tracking, which is a big competitive advantage against its rivals. Email targeting options are better than MailChimp. Good price. Incentivized Gabriela Band Sales Specialist Read full review	SmartyAds Easy-to-use, friendly interface. Interesting integrations. Incentivized Gabriela Band Sales Specialist Read full review
Cons	Discontinued Products I would love more ability to create programmatic campaigns that follow customers on a lifecycle. Continue to improve the user interface to make all features more usable to their users. Incentivized Verified User Anonymous Read full review	SmartyAds Support team is not very good. Not a lot of direct traffic, mostly reseller traffic. Incentivized Verified User Anonymous Read full review
Support Rating	Discontinued Products Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect. Incentivized Gabriela Band Sales Specialist Read full review	SmartyAds No answers on this topic
Alternatives Considered	Discontinued Products They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use. Incentivized Verified User Anonymous Read full review	SmartyAds MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools. Incentivized Gabriela Band Sales Specialist Read full review
Return on Investment	Discontinued Products It has raised costs due to its price, reducing ROI. However, we have gotten good results and great CPAs with them, improving margins. It has allowed us to be faster on testing, improving ROI in the long term. Incentivized Gabriela Band Sales Specialist Read full review	SmartyAds More inventory, more spend, ore budget, better ROI. Fraud issues and refunds, decreasing ROI. Incentivized Verified User Anonymous Read full review
ScreenShots	Cheetah Digital Customer Engagement Suite (discontinued) Screenshots	SmartyAds DSP Screenshots