6 Ratings
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Score 6.4 out of 100
4 Ratings
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Score 6.3 out of 100

Likelihood to Recommend

Cheetah Digital Customer Engagement Suite

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Cheetah Digital Customer Engagement Suite
SmartyAds DSP
6.3
Data Transfer
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
6.0
DSP integration
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
6.5

Ad Campaigns

Cheetah Digital Customer Engagement Suite
SmartyAds DSP
7.7
Ad campaign creation
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
8.0
Ad deployment
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
7.5
Ad display and retargeting segmentation
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
7.5
Sequence targeting
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
8.0

Ad Reporting & Analytics

Cheetah Digital Customer Engagement Suite
SmartyAds DSP
7.7
Ad dashboards
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
7.5
Ad performance reports
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
7.5
Ad conversion tracking
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
7.5
Ad attribution reporting
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
8.0
Cross-channel ad management
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
8.5
Ad forecasting and optimization
Cheetah Digital Customer Engagement Suite
SmartyAds DSP
7.0

Pros

Cheetah Digital Customer Engagement Suite

  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
Gabriela Band | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

Cheetah Digital Customer Engagement Suite

  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Support Rating

Cheetah Digital Customer Engagement Suite

Cheetah Digital Customer Engagement Suite 6.7
Based on 4 answers
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
Gabriela Band | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Alternatives Considered

Cheetah Digital Customer Engagement Suite

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Cheetah Digital Customer Engagement Suite

  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
Gabriela Band | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cheetah Digital Customer Engagement Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cheetah Digital Customer Engagement Suite
7.1
SmartyAds DSP
6.4

Support Rating

Cheetah Digital Customer Engagement Suite
6.7
SmartyAds DSP

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