Cheetah Digital Customer Engagement Suite (discontinued) vs. Yesmail360i

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cheetah Digital Customer Engagement Suite (discontinued)
Score 7.0 out of 10
N/A
The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.N/A
Yesmail360i
Score 8.0 out of 10
N/A
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
Pricing
Cheetah Digital Customer Engagement Suite (discontinued)Yesmail360i
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cheetah Digital Customer Engagement Suite (discontinued)Yesmail360i
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cheetah Digital Customer Engagement Suite (discontinued)Yesmail360i
Top Pros
Top Cons
Features
Cheetah Digital Customer Engagement Suite (discontinued)Yesmail360i
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Yesmail360i
9.9
5 Ratings
21% above category average
WYSIWYG email editor00 Ratings9.95 Ratings
Dynamic content00 Ratings9.93 Ratings
Ability to test dynamic content00 Ratings9.93 Ratings
Landing pages00 Ratings9.82 Ratings
A/B testing00 Ratings9.94 Ratings
Mobile optimization00 Ratings9.93 Ratings
Email deliverability reporting00 Ratings10.06 Ratings
List management00 Ratings9.94 Ratings
Triggered drip sequences00 Ratings9.93 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cheetah Digital Customer Engagement Suite (discontinued)
-
Ratings
Yesmail360i
9.9
4 Ratings
25% above category average
Dashboards00 Ratings9.94 Ratings
Standard reports00 Ratings9.94 Ratings
Custom reports00 Ratings9.94 Ratings
Best Alternatives
Cheetah Digital Customer Engagement Suite (discontinued)Yesmail360i
Small Businesses
Mautic
Mautic
Score 8.6 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cheetah Digital Customer Engagement Suite (discontinued)Yesmail360i
Likelihood to Recommend
7.1
(2 ratings)
10.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
3.9
(4 ratings)
Usability
-
(0 ratings)
5.0
(1 ratings)
Support Rating
6.8
(4 ratings)
9.0
(2 ratings)
User Testimonials
Cheetah Digital Customer Engagement Suite (discontinued)Yesmail360i
Likelihood to Recommend
Discontinued Products
I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.
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Yesmail Interactive
For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
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Pros
Discontinued Products
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than MailChimp.
  • Good price.
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Yesmail Interactive
  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
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Cons
Discontinued Products
  • I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
  • Continue to improve the user interface to make all features more usable to their users.
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Yesmail Interactive
  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Yesmail Interactive
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
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Usability
Discontinued Products
No answers on this topic
Yesmail Interactive
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
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Support Rating
Discontinued Products
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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Yesmail Interactive
Very easy to get a hold of an actual person and quick responses.
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Alternatives Considered
Discontinued Products
They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.
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Yesmail Interactive
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
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Return on Investment
Discontinued Products
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
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Yesmail Interactive
  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
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ScreenShots

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.