What users are saying about

Cheetah Messaging vs VerticalResponse

Cheetah Messaging
39 Ratings
VerticalResponse
61 Ratings

Cheetah Messaging

39 Ratings
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Score 8.4 out of 100

Based on 39 reviews and ratings

VerticalResponse

61 Ratings
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Score 7.7 out of 100

Based on 61 reviews and ratings

Feature Set Ratings

  • VerticalResponse, from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.9

Cheetah Messaging

79%
9.1

VerticalResponse

91%
VerticalResponse, from Deluxe ranks higher in 8/9 features
VerticalResponse, from Deluxe ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
8.8
88%
6 Ratings

Dynamic content

9.0
90%
11 Ratings
9.9
99%
4 Ratings

Ability to test dynamic content

7.5
75%
11 Ratings
9.9
99%
3 Ratings

Landing pages

7.0
70%
11 Ratings
8.8
88%
3 Ratings

A/B testing

8.0
80%
10 Ratings
8.1
81%
4 Ratings

Mobile optimization

9.0
90%
10 Ratings
7.0
70%
4 Ratings

Email deliverability reporting

8.0
80%
19 Ratings
10.0
100%
14 Ratings

List management

8.0
80%
11 Ratings
10.0
100%
7 Ratings

Triggered drip sequences

8.0
80%
9 Ratings
9.0
90%
2 Ratings

Reporting & Analytics

7.7

Cheetah Messaging

77%
9.4

VerticalResponse

94%
VerticalResponse, from Deluxe ranks higher in 3/3 features
VerticalResponse, from Deluxe ranks higher in 3/3 features

Dashboards

7.5
75%
11 Ratings
8.8
88%
8 Ratings

Standard reports

8.0
80%
11 Ratings
9.4
94%
8 Ratings

Custom reports

7.5
75%
11 Ratings
10.0
100%
5 Ratings

Pre-Send Testing

7.8

Cheetah Messaging

78%

VerticalResponse

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings

Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings

Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings

Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings

Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings

Email Previews

8.7
87%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • VerticalResponse, from Deluxe is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
8.7

VerticalResponse

87%
27 Ratings

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings
8.6

VerticalResponse

86%
19 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating
9.0

VerticalResponse

90%
5 Ratings

Availability

Cheetah Messaging

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Performance

Cheetah Messaging

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings
8.0

VerticalResponse

80%
8 Ratings

Online Training

Cheetah Messaging

N/A
0 Ratings
9.0

VerticalResponse

90%
1 Rating

Implementation Rating

Cheetah Messaging

N/A
0 Ratings
10.0

VerticalResponse

100%
8 Ratings

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

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Anonymous | TrustRadius Reviewer
Verified User
View all 13 answers on this topic

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts

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Anonymous | TrustRadius Reviewer
Verified User
View all 27 answers on this topic

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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Duncan Hernandez | TrustRadius Reviewer
Duncan Hernandez
View all 13 answers on this topic

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.

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Nichole Fabbro | TrustRadius Reviewer
Nichole Fabbro
View all 27 answers on this topic

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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Anonymous | TrustRadius Reviewer
Verified User
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VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

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Kerry Flory | TrustRadius Reviewer
Kerry Flory
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Pricing Details

Cheetah Messaging

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

—

Cheetah Messaging Editions & Modules

—
Additional Pricing Details
—

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

$9 per month

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. per month
Additional Pricing Details
—

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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Anonymous | TrustRadius Reviewer
Verified User
View all 3 answers on this topic

VerticalResponse

VerticalResponse 8.6
Based on 19 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

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Richard Wagner | TrustRadius Reviewer
Richard Wagner
View all 19 answers on this topic

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

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Anonymous | TrustRadius Reviewer
Verified User
View all 5 answers on this topic

Reliability and Availability

Cheetah Messaging

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime

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Michael Wilson | TrustRadius Reviewer
Michael Wilson
View all 2 answers on this topic

Performance

Cheetah Messaging

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
No issues

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Michael Wilson | TrustRadius Reviewer
Michael Wilson
View all 2 answers on this topic

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

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Anonymous | TrustRadius Reviewer
Verified User
View all 8 answers on this topic

Online Training

Cheetah Messaging

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Implementation Rating

Cheetah Messaging

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.

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Anonymous | TrustRadius Reviewer
Verified User
View all 8 answers on this topic

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.

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Hinal S | TrustRadius Reviewer
Hinal S
View all 13 answers on this topic

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

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Genie Huff-Forkner | TrustRadius Reviewer
Genie Huff-Forkner
View all 27 answers on this topic

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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Anonymous | TrustRadius Reviewer
Verified User
View all 13 answers on this topic

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

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Anonymous | TrustRadius Reviewer
Verified User
View all 27 answers on this topic

Screenshots

VerticalResponse

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