Cheetah Messaging vs VerticalResponse | TrustRadius

What users are saying about

Score 6.4 out of 10

Based on 36 reviews and ratings

Score 8.6 out of 10

Based on 62 reviews and ratings

Feature Rating Comparison

Cheetah Messaging

VerticalResponse

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cheetah Messaging

VerticalResponse

Dashboards

Standard reports

Custom reports

Pros

Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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Duncan Hernandez

BI Engineer II

Answer Financial Inc.Insurance, 201-500 employees

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The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.

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Marketing Manager

KryterionHealth, Wellness and Fitness, 51-200 employees

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Cons

The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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Verified User

Professional in Marketing

Automotive Company, 51-200 employees

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The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

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Contracts and Grants Manager

Alternatives, Inc. (Chicago)11-50 employees

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Likelihood to Renew

Cheetah Messaging 7.6

Based on 3 answers

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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Verified User

Employee in Marketing

51-200 employees

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VerticalResponse 8.6

Based on 20 answers

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

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Business Analyst

Marcus Hotels & Resorts1001-5000 employees

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Usability

Cheetah Messaging 4.0

Based on 1 answer

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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Verified User

Employee in Marketing

51-200 employees

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VerticalResponse 9.0

Based on 5 answers

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

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Verified User

Manager in Sales

Wine and Spirits Company, 11-50 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

VerticalResponse 10.0

Based on 2 answers

Never had an issue with uptime

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CEO (Chief Executive Officer)

Small World LabsInternet, 11-50 employees

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Performance

No score

No answers yet

No answers on this topic

VerticalResponse 10.0

Based on 2 answers

No issues

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CEO (Chief Executive Officer)

Small World LabsInternet, 11-50 employees

View all 2 answers on this topic

Support Rating

Cheetah Messaging 2.0

Based on 2 answers

Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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Verified User

Employee in Marketing

51-200 employees

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VerticalResponse 8.0

Based on 8 answers

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

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Verified User

Manager in Sales

Wine and Spirits Company, 11-50 employees

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Online Training

No score

No answers yet

No answers on this topic

VerticalResponse 9.0

Based on 1 answer

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

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Verified User

Board Member in Information Technology

Information Technology and Services Company, 1-10 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

VerticalResponse 10.0

Based on 8 answers

Salesforce integration never worked right. We had to abandon.

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Verified User

Professional in Customer Service

Computer Software Company, 51-200 employees

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Alternatives Considered

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.

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Verified User

Strategist in Marketing

Human Resources Company, 10,001+ employees

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In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

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Genie Huff-Forkner

Co-Owner, Executive Director of Marketing & Public Relations

New Media Vegas, LLCMarketing & Advertising, 1-10 employees

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Return on Investment

Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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Verified User

Manager in Marketing

Insurance Company, 51-200 employees

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We were able to blast out promotions our company was having to customers which created an increase in business.
By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

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Verified User

Manager in Marketing

Transportation/Trucking/Railroad Company, 51-200 employees

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Screenshots

See Both Cheetah Messaging Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Cheetah Messaging Editions & Modules

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Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

VerticalResponse Editions & Modules

Edition

Basic	$11.00¹
Pro	$16.00¹
Pro Plus	$196.00¹

Per Month

Additional Pricing Details

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Rating Summary

Cheetah Messaging

VerticalResponse

Cheetah Messaging

VerticalResponse

Cheetah Messaging

VerticalResponse

Cheetah Messaging

VerticalResponse

Cheetah Messaging

VerticalResponse

Cheetah Messaging

VerticalResponse

Cheetah Messaging

VerticalResponse

Cheetah Messaging

VerticalResponse

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