38 Ratings
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Score 8 out of 100
32 Ratings
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Score 7.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.2

    Cheetah Messaging

    72%

    Higher Logic Thrive

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 9/9 features

    WYSIWYG email editor

    5.0
    50%
    10 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    Landing pages

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    A/B testing

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    7.0
    70%
    18 Ratings
    N/A
    0 Ratings

    List management

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    6.7

    Cheetah Messaging

    67%

    Higher Logic Thrive

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 3/3 features

    Dashboards

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    Standard reports

    7.0
    70%
    10 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    10 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    7.2

    Cheetah Messaging

    72%

    Higher Logic Thrive

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 8/8 features

    URL Validation

    6.2
    62%
    2 Ratings
    N/A
    0 Ratings

    Link Tracking

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    Image Validation

    7.1
    71%
    2 Ratings
    N/A
    0 Ratings

    Inbox Display

    7.1
    71%
    2 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    7.1
    71%
    2 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.5
    75%
    2 Ratings
    N/A
    0 Ratings

    Spam Testing

    6.7
    67%
    2 Ratings
    N/A
    0 Ratings

    Email Previews

    7.9
    79%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
    • Higher Logic Thrive is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    8.0

    Cheetah Messaging

    80%
    12 Ratings
    7.5

    Higher Logic Thrive

    75%
    17 Ratings

    Likelihood to Renew

    7.6

    Cheetah Messaging

    76%
    3 Ratings
    10.0

    Higher Logic Thrive

    100%
    1 Rating

    Usability

    4.0

    Cheetah Messaging

    40%
    1 Rating
    7.0

    Higher Logic Thrive

    70%
    2 Ratings

    Support Rating

    2.0

    Cheetah Messaging

    20%
    2 Ratings
    9.5

    Higher Logic Thrive

    95%
    3 Ratings

    Vendor post-sale

    3.0

    Cheetah Messaging

    30%
    2 Ratings

    Higher Logic Thrive

    N/A
    0 Ratings

    Likelihood to Recommend

    CM Group

    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
    Read full review

    Higher Logic

    Higher Logic works very well for our business purposes. We can very easily create new communities when we need to (and this is often!). Our association isn't as concerned with driving engagement, but the tools Higher Logic provides allows us to take a closer look at the engagement level of our committee members when needed
    Read full review

    Pros

    CM Group

    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
    Read full review

    Higher Logic

    • Higher Logic product managers are probably some of the best in the industry. They know their products and aren't pushy in trying to sell them to you. Don't get me wrong, they do try to sell you a product, but they understand that not everyone who is tasked with learning more is also a decision maker. That doesn't stop them from being professional and thorough in their demonstrations or explanation of fees.
    • Their technical support is top notch. Not only do they work to resolve issues, they also work with you to help you with non-issues. Our initial redesign was done by an agency that worked with HL directly to set up the new site. When I was tasked with a mini-redesign this year, HL technical support offered me a lot of insight on how to best do this using just my skills and HL.
    • They offer training on their platforms to ensure your success as an administrator. There is no cost and you can either go to their onsite two days "boot camp" or you can access a plethora of training videos and webinars through their online users' community.
    Read full review

    Cons

    CM Group

    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
    Read full review

    Higher Logic

    • Reporting is copious but you cannot build your own reports so you may have lots of information in several different reports and have to pick and choose across several to combine manually. Exporting functionality is there but there are some reports that are only a screen shot and you cannot export them.
    Read full review

    Pricing Details

    Cheetah Messaging

    Starting Price

    Editions & Modules

    Cheetah Messaging editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Higher Logic Thrive

      Starting Price

      Editions & Modules

      Higher Logic Thrive editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Required

        Additional Details

        Likelihood to Renew

        CM Group

        As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
        Read full review

        Higher Logic

        They are a great company that offer great products - primarily their community. As they continue to grow and expand their offerings, I believe they will increase the number of products that offer and in turn grow their client base. We use their community, activity synch, and volunteer manager currently.
        Read full review

        Usability

        CM Group

        CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
        Read full review

        Higher Logic

        The software is not that simple to use when you have to get volunteers involved in the content assembly process. The content management system that is native to Higher Logic could improve to make the task of training volunteers far easier. Given its simplicity, it is hard for the system to rival more developed websites that use advanced CMS software.
        Read full review

        Support Rating

        CM Group

        Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
        Read full review

        Higher Logic

        Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
        Read full review

        Alternatives Considered

        CM Group

        CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
        Read full review

        Higher Logic

        We are just in the early stages of looking into HubSpot Service Hub to determine if it will be a viable replacement for Higher Logic Community. We have other uses for the ServiceHub so there is an appeal to have it be a "one stop shop" for us. The big question however is how it will stack up to Higher Logic for the online communities. Candidly, while Higher Logic may be tough to beat in this area, it is something we will be looking closely at in the next 12 months.
        Read full review

        Return on Investment

        CM Group

        • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
        • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
        Read full review

        Higher Logic

        • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
        • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
        • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
        Read full review

        Screenshots

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