39 Ratings
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Score 8.4 out of 100
6 Ratings
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Score 6 out of 100

Feature Set Ratings

  • Cheetah Messaging ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.9

Cheetah Messaging

79%
5.0

Aurea Campaign Manager

50%
Cheetah Messaging ranks higher in 9/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
2.0
20%
1 Rating

Dynamic content

9.0
90%
11 Ratings
5.0
50%
1 Rating

Ability to test dynamic content

7.5
75%
11 Ratings
7.0
70%
1 Rating

Landing pages

7.0
70%
11 Ratings
4.0
40%
1 Rating

A/B testing

8.0
80%
10 Ratings
5.0
50%
1 Rating

Mobile optimization

9.0
90%
10 Ratings
6.0
60%
1 Rating

Email deliverability reporting

8.0
80%
19 Ratings
8.0
80%
2 Ratings

List management

8.0
80%
11 Ratings
4.0
40%
1 Rating

Triggered drip sequences

8.0
80%
9 Ratings
4.0
40%
1 Rating

Reporting & Analytics

7.7

Cheetah Messaging

77%
6.0

Aurea Campaign Manager

60%
Cheetah Messaging ranks higher in 2/3 features

Dashboards

7.5
75%
11 Ratings
4.0
40%
1 Rating

Standard reports

8.0
80%
11 Ratings
6.0
60%
1 Rating

Custom reports

7.5
75%
11 Ratings
8.0
80%
1 Rating

Pre-Send Testing

7.8

Cheetah Messaging

78%

Aurea Campaign Manager

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings

Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings

Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings

Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings

Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings

Email Previews

8.7
87%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
  • Aurea Campaign Manager is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
8.0

Aurea Campaign Manager

80%
5 Ratings

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings
8.0

Aurea Campaign Manager

80%
3 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating
8.0

Aurea Campaign Manager

80%
1 Rating

Availability

Cheetah Messaging

N/A
0 Ratings
9.0

Aurea Campaign Manager

90%
2 Ratings

Performance

Cheetah Messaging

N/A
0 Ratings
6.0

Aurea Campaign Manager

60%
2 Ratings

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings
8.0

Aurea Campaign Manager

80%
2 Ratings

Online Training

Cheetah Messaging

N/A
0 Ratings
5.0

Aurea Campaign Manager

50%
1 Rating

Implementation Rating

Cheetah Messaging

N/A
0 Ratings
6.0

Aurea Campaign Manager

60%
2 Ratings

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Aurea Campaign Manager

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Aurea Campaign Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager

Aurea Campaign Manager 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager

Aurea Campaign Manager 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Cheetah Messaging

No score
No answers yet
No answers on this topic

Aurea Campaign Manager

Aurea Campaign Manager 9.0
Based on 2 answers
Anonymous | TrustRadius Reviewer

Performance

Cheetah Messaging

No score
No answers yet
No answers on this topic

Aurea Campaign Manager

Aurea Campaign Manager 6.0
Based on 2 answers
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager

Aurea Campaign Manager 8.0
Based on 2 answers
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

Implementation Rating

Cheetah Messaging

No score
No answers yet
No answers on this topic

Aurea Campaign Manager

Aurea Campaign Manager 6.0
Based on 2 answers
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Hinal S | TrustRadius Reviewer

Aurea Campaign Manager

They are much better
Anonymous | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Aurea Campaign Manager

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

Screenshots

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