Aurea Campaign Manager vs. Marigold Engage+

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.

Incentivized

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

• I like the file import process - quick and efficient.
• List segmentation is thorough.
• Campaign monitoring is easily accessible and accurate.

Incentivized

• Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
• Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
• Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

Incentivized

• PHP API
• Segmentation
• Creating messages via API calls

Incentivized

• The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Incentivized

Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Super easy to use.

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

No issue.

Running larger segments can take some time.

I found one really good tech support guru and stuck with him forever.

Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.

Incentivized

They are much better

Incentivized

CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.

Incentivized

• More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
• Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.

Incentivized

• The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
• Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.

Incentivized