What users are saying about
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Top Rated
2329 Ratings
39 Ratings
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Score 8.4 out of 100

Mailchimp

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Top Rated
2329 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • Mailchimp ranks higher in 1 feature set: Email & Online Marketing
  • Cheetah Messaging and Mailchimp are tied in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.9

Cheetah Messaging

79%
8.1

Mailchimp

81%
Mailchimp ranks higher in 6/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
8.2
82%
381 Ratings

Dynamic content

9.0
90%
11 Ratings
7.8
78%
367 Ratings

Ability to test dynamic content

7.5
75%
11 Ratings
8.0
80%
355 Ratings

Landing pages

7.0
70%
11 Ratings
7.7
77%
283 Ratings

A/B testing

8.0
80%
10 Ratings
8.1
81%
315 Ratings

Mobile optimization

9.0
90%
10 Ratings
8.2
82%
379 Ratings

Email deliverability reporting

8.0
80%
19 Ratings
8.6
86%
618 Ratings

List management

8.0
80%
11 Ratings
8.1
81%
400 Ratings

Triggered drip sequences

8.0
80%
9 Ratings
7.8
78%
282 Ratings

Reporting & Analytics

7.7

Cheetah Messaging

77%
7.7

Mailchimp

77%
Mailchimp ranks higher in 2/3 features

Dashboards

7.5
75%
11 Ratings
7.6
76%
62 Ratings

Standard reports

8.0
80%
11 Ratings
8.2
82%
395 Ratings

Custom reports

7.5
75%
11 Ratings
7.2
72%
40 Ratings

Pre-Send Testing

7.8

Cheetah Messaging

78%

Mailchimp

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings

Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings

Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings

Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings

Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings

Email Previews

8.7
87%
3 Ratings
N/A
0 Ratings

Lead Management

Cheetah Messaging

Feature Set Not Supported
N/A
9.1

Mailchimp

91%
Mailchimp ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
6.3
63%
2 Ratings

Lead scoring and grading

N/A
0 Ratings
10.0
100%
1 Rating

Data quality management

N/A
0 Ratings
10.0
100%
1 Rating

Automated sales alerts and tasks

N/A
0 Ratings
10.0
100%
1 Rating

Campaign Management

Cheetah Messaging

Feature Set Not Supported
N/A
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
10.0
100%
1 Rating

Event/webinar marketing

N/A
0 Ratings
10.0
100%
1 Rating

Social Media Marketing

Cheetah Messaging

Feature Set Not Supported
N/A
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
10.0
100%
2 Ratings

Social profile integration

N/A
0 Ratings
10.0
100%
1 Rating

Platform & Infrastructure

Cheetah Messaging

Feature Set Not Supported
N/A
8.1

Mailchimp

81%
Mailchimp ranks higher in 6/6 features

API

N/A
0 Ratings
8.8
88%
2 Ratings

Role-based workflow & approvals

N/A
0 Ratings
10.0
100%
1 Rating

Customizability

N/A
0 Ratings
5.6
56%
2 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.1
81%
2 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.1
81%
2 Ratings

Integration with SugarCRM

N/A
0 Ratings
8.1
81%
2 Ratings

Attribute Ratings

  • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
  • Mailchimp is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
8.3

Mailchimp

83%
432 Ratings

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings
8.5

Mailchimp

85%
49 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating
8.5

Mailchimp

85%
321 Ratings

Availability

Cheetah Messaging

N/A
0 Ratings
10.0

Mailchimp

100%
8 Ratings

Performance

Cheetah Messaging

N/A
0 Ratings
10.0

Mailchimp

100%
10 Ratings

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings
10.0

Mailchimp

100%
16 Ratings

Implementation Rating

Cheetah Messaging

N/A
0 Ratings
8.8

Mailchimp

88%
40 Ratings

Product Scalability

Cheetah Messaging

N/A
0 Ratings
9.3

Mailchimp

93%
4 Ratings

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Mailchimp

When you want to connect with your users and customers, Mailchimp is quite useful. We are able to send non-stop email campaigns to all our users. The best part is the email deliverability of Mailchimp. We are able to reach all our customers in their Inbox itself rather than their spam folder. Also, the analytics aspect is very cool.
Anonymous | TrustRadius Reviewer

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Mailchimp

  • Mailchimp's interface is comfortable, we made it part of our daily work and handle every little aspect and tool which is quite useful.
  • Sending mass emails and reviewing the clients who have seen them, allows us to manage favorable content of our product and reach our potential clients, categorize the content, and speed up the work a lot.
  • One of the most important functions for our work team is the analysis and gathering of information to form reports with every detail that we study from our clients and evaluate the best options in our promotional campaigns.
Francisco Gomez | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Mailchimp

  • It would be great if the email template edit screen didn't save automatically.
  • It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
  • The OTP might take a long time to arrive when asked for during the login process.
Anonymous | TrustRadius Reviewer

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$10 per month

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.5
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Harrison Pershing | TrustRadius Reviewer

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.5
Based on 321 answers
It's very usable for everyone from email beginners to more seasoned email marketing professionals. The templates and campaign creator tools are easy to use and navigate. The audience management aspects are relatively straightforward. The analytics and reporting available are great and viewable at many levels including individual emails, campaigns, individual contacts, and audience groups.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Cheetah Messaging

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Cheetah Messaging

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Valie Robbins | TrustRadius Reviewer

Implementation Rating

Cheetah Messaging

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Hinal S | TrustRadius Reviewer

Mailchimp

Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and deeper reporting on automated emails. I recommend Mailchimp for teams that are in the "crawl" or "walk" engagement vs using others for the "Run" phases.
Paul Constantopolous | TrustRadius Reviewer

Scalability

Cheetah Messaging

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Mailchimp

  • The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
  • The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.
Paige Gregorzek | TrustRadius Reviewer

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