What users are saying about
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Top Rated
2038 Ratings
36 Ratings
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Score 6.4 out of 100

Mailchimp

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Top Rated
2038 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp is a great tool. It has lots of features I don't use for my internal communication. If you are running a small business you can leverage the automation tools to help recover abandoned carts or send special offers to your customers on their anniversary or birthday. You can create landing pages to collect customer contacts and surveys to engage with customers.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cheetah Messaging
6.1
Mailchimp
8.2
WYSIWYG email editor
Cheetah Messaging
6.0
Mailchimp
8.5
Dynamic content
Cheetah Messaging
7.0
Mailchimp
8.0
Ability to test dynamic content
Cheetah Messaging
7.0
Mailchimp
8.0
Landing pages
Cheetah Messaging
4.0
Mailchimp
7.9
A/B testing
Cheetah Messaging
6.0
Mailchimp
8.1
Mobile optimization
Cheetah Messaging
5.0
Mailchimp
8.5
Email deliverability reporting
Cheetah Messaging
8.0
Mailchimp
8.7
List management
Cheetah Messaging
7.0
Mailchimp
8.3
Triggered drip sequences
Cheetah Messaging
5.0
Mailchimp
8.0

Reporting & Analytics

Cheetah Messaging
3.7
Mailchimp
7.8
Dashboards
Cheetah Messaging
4.0
Mailchimp
7.7
Standard reports
Cheetah Messaging
4.0
Mailchimp
8.4
Custom reports
Cheetah Messaging
3.0
Mailchimp
7.3

Lead Management

Cheetah Messaging
Mailchimp
9.2
Lead nurturing
Cheetah Messaging
Mailchimp
6.6
Lead scoring and grading
Cheetah Messaging
Mailchimp
10.0
Data quality management
Cheetah Messaging
Mailchimp
10.0
Automated sales alerts and tasks
Cheetah Messaging
Mailchimp
10.0

Campaign Management

Cheetah Messaging
Mailchimp
10.0
Calendaring
Cheetah Messaging
Mailchimp
10.0
Event/webinar marketing
Cheetah Messaging
Mailchimp
10.0

Social Media Marketing

Cheetah Messaging
Mailchimp
10.0
Social sharing and campaigns
Cheetah Messaging
Mailchimp
10.0
Social profile integration
Cheetah Messaging
Mailchimp
10.0

Platform & Infrastructure

Cheetah Messaging
Mailchimp
8.3
API
Cheetah Messaging
Mailchimp
8.9
Role-based workflow & approvals
Cheetah Messaging
Mailchimp
10.0
Customizability
Cheetah Messaging
Mailchimp
6.0
Integration with Salesforce.com
Cheetah Messaging
Mailchimp
8.3
Integration with Microsoft Dynamics CRM
Cheetah Messaging
Mailchimp
8.3
Integration with SugarCRM
Cheetah Messaging
Mailchimp
8.3

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Mailchimp

  • I found Mailchimp very helpful by helping us in connecting with social media immediately also helps us in building newsletters.
  • It is well known as a fantastic analysis tool. It keeps people aware of the current circumstances and prevents their inbox from excessive spamming.
  • Mailchimp is the most sophisticated tool for sending newsletters.
  • It is playing a significant role for marketing our events.
Zach Johnson | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Mailchimp

  • The platform does not have a tool specifically created for the identification of those users who keep anti-spam filters in their email inboxes, to avoid sending and be able to focus the resources that would be wasted on informing another potential customer.
  • Mailchimp is not sufficiently updated to work with connections to online Ads and social networks without the platform freezing, and in the case of the internal ad editor, it does not allow to import the information from the source pages of these ads, so that it is not necessary to transcribe it.
  • Even though there are many templates oriented to the creation and subsequent sending of postcards, most of the models included for these postcards do not meet the sufficient visual quality to be included in the campaign uniformly with the rest of the components of the campaign.
Richard Delgado | TrustRadius Reviewer

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.6
Based on 232 answers
I gave 9 out of 10 to Mailchimp because Mailchimp is one of the best platforms for basic to medium Email marketing business and as well as they provide the very best deliverability ratio than other platforms. Mailchimp's price is quite higher but their features are pretty good and very effective for email marketing business and for CRM as compare to their price plans.
Preet Chovatiya | TrustRadius Reviewer

Reliability and Availability

Cheetah Messaging

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Cheetah Messaging

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Cheetah Messaging

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.
Anonymous | TrustRadius Reviewer

Mailchimp

One of the main differences that stand out between Mailchimp and Constant Contact is that Mailchimp allows me to have unlimited storage for images, which helps me to be able to insert any image at any time for my advertising campaigns, while Constant Contact has a storage limit of images of only 2GB. In addition, Mailchimp has greater accuracy in the access control of advertising campaigns, which helps us to obtain real results from each campaign.
Sasha Brito | TrustRadius Reviewer

Scalability

Cheetah Messaging

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Mailchimp helps businesses grow their marketing list.
  • By creating emails and newsletters, you can keep prospects and customers engaged.
  • The reporting helps you see what is working and what isn't so you stop wasting time if needed and redirect it to something that works.
  • There is a standard learning curve for teams to adopt Mailchimp and use it properly.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cheetah Messaging
4.0
Mailchimp
8.5

Likelihood to Renew

Cheetah Messaging
7.6
Mailchimp
9.4

Usability

Cheetah Messaging
4.0
Mailchimp
8.6

Reliability and Availability

Cheetah Messaging
Mailchimp
10.0

Performance

Cheetah Messaging
Mailchimp
10.0

Support Rating

Cheetah Messaging
2.0
Mailchimp
10.0

Implementation Rating

Cheetah Messaging
Mailchimp
8.8

Scalability

Cheetah Messaging
Mailchimp
9.3

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