What users are saying about
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Top Rated
2091 Ratings
36 Ratings
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Score 6.4 out of 100

Marketo

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Top Rated
2091 Ratings
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Score 8 out of 100

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Marketo

Marketo is a very powerful yet simple platform to use. It helped me engage our customers with professionally looking emails. It also helped me have a clear view of customers' needs and preferences using the analytics and reporting tool. The web forms and landing pages help capture the customers data in a simple way.
Haytham Hozayen | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cheetah Messaging
6.1
Marketo
7.7
WYSIWYG email editor
Cheetah Messaging
6.0
Marketo
7.2
Dynamic content
Cheetah Messaging
7.0
Marketo
7.9
Ability to test dynamic content
Cheetah Messaging
7.0
Marketo
7.5
Landing pages
Cheetah Messaging
4.0
Marketo
6.9
A/B testing
Cheetah Messaging
6.0
Marketo
7.7
Mobile optimization
Cheetah Messaging
5.0
Marketo
7.0
Email deliverability reporting
Cheetah Messaging
8.0
Marketo
8.1
List management
Cheetah Messaging
7.0
Marketo
8.4
Triggered drip sequences
Cheetah Messaging
5.0
Marketo
8.6

Reporting & Analytics

Cheetah Messaging
3.7
Marketo
6.8
Dashboards
Cheetah Messaging
4.0
Marketo
6.7
Standard reports
Cheetah Messaging
4.0
Marketo
6.8
Custom reports
Cheetah Messaging
3.0
Marketo
7.0

Lead Management

Cheetah Messaging
Marketo
8.2
Lead nurturing
Cheetah Messaging
Marketo
8.4
Lead scoring and grading
Cheetah Messaging
Marketo
8.4
Data quality management
Cheetah Messaging
Marketo
8.0
Automated sales alerts and tasks
Cheetah Messaging
Marketo
8.2

Campaign Management

Cheetah Messaging
Marketo
7.2
Calendaring
Cheetah Messaging
Marketo
6.5
Event/webinar marketing
Cheetah Messaging
Marketo
8.0

Social Media Marketing

Cheetah Messaging
Marketo
6.2
Social sharing and campaigns
Cheetah Messaging
Marketo
6.2
Social profile integration
Cheetah Messaging
Marketo
6.2

Platform & Infrastructure

Cheetah Messaging
Marketo
7.9
API
Cheetah Messaging
Marketo
8.5
Role-based workflow & approvals
Cheetah Messaging
Marketo
8.2
Customizability
Cheetah Messaging
Marketo
8.0
Integration with Salesforce.com
Cheetah Messaging
Marketo
8.6
Integration with Microsoft Dynamics CRM
Cheetah Messaging
Marketo
7.5
Integration with SugarCRM
Cheetah Messaging
Marketo
6.7

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Marketo

  • A huge range of possible integrations to develop and expend the martech stack.
  • A ton of flexibility - operational processes can be suited for almost any business case.
  • A fantastic bi-directional sync with Salesforce. Data flows smoothly between both systems.
  • Guided templates do a great job of allowing marketers without HTML/CSS knowledge to develop landing pages and emails safely.
David Thornton | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Marketo

  • We have had challenges with platform responsiveness at times, most has gone away through our experiences after the Adobe acquisition
  • Mobile UX seems to not be ideal.
  • When sync failures occur, I wish there was a better communication mechanism, outside of just on the individuals activity record
Peter DeMichele | TrustRadius Reviewer

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.6
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 5.0
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Cheetah Messaging

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

Cheetah Messaging

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.4
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 6.8
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Cheetah Messaging

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.8
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Cheetah Messaging

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Cheetah Messaging

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.
Anonymous | TrustRadius Reviewer

Marketo

Marketo stacks up against all other MAP tools well. It does things like tokenization better than anyone else. The workflows and process management are similar if not a little better than most other MAPs. It's a little more expensive than HubSpot and Pardot, but it makes up for that in time savings. It integrates with all the major CRMs extremely well. We use it with our clients because it's what they have chosen.
Ian Martinez-Christian | TrustRadius Reviewer

Scalability

Cheetah Messaging

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.5
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Rating Summary

Likelihood to Recommend

Cheetah Messaging
4.0
Marketo
8.0

Likelihood to Renew

Cheetah Messaging
7.6
Marketo
7.6

Usability

Cheetah Messaging
4.0
Marketo
5.0

Reliability and Availability

Cheetah Messaging
Marketo
8.2

Performance

Cheetah Messaging
Marketo
7.4

Support Rating

Cheetah Messaging
2.0
Marketo
6.8

In-Person Training

Cheetah Messaging
Marketo
7.8

Online Training

Cheetah Messaging
Marketo
5.4

Implementation Rating

Cheetah Messaging
Marketo
7.3

Scalability

Cheetah Messaging
Marketo
8.5

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