Cheetah Messaging vs Mautic

Likelihood to Recommend

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

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Verified User

Team Lead in Information Technology

Entertainment Company, 51-200 employees

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Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it

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Shawngela Pierce

Life Coach | Public Speaker

Seek Within YouProfessional Training & Coaching, 1-10 employees

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Feature Rating Comparison

Cheetah Messaging

Mautic

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cheetah Messaging

Mautic

Dashboards

Standard reports

Custom reports

Cheetah Messaging

Mautic

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Cheetah Messaging

Mautic

Calendaring

Event/webinar marketing

Cheetah Messaging

Mautic

Social sharing and campaigns

Social profile integration

Cheetah Messaging

Mautic

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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Duncan Hernandez

BI Engineer II

Answer Financial Inc.Insurance, 201-500 employees

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Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.

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Jimmy Guillermo

Periodista | Publicista | Analista de Inbound Marketing y Campañas Inbound

LFI Agencia DigitalMarketing and Advertising, 51-200 employees

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Cons

The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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Verified User

Professional in Marketing

Automotive Company, 51-200 employees

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Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
Form actions were lacking, and simple automation from forms was problematic.
Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.

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Ian Nate

Digital Marketing Operations Manager

SaltStackComputer Software, 51-200 employees

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Likelihood to Renew

Cheetah Messaging 7.6

Based on 3 answers

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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Verified User

Employee in Marketing

51-200 employees

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No score

No answers yet

No answers on this topic

Usability

Cheetah Messaging 4.0

Based on 1 answer

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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Verified User

Employee in Marketing

51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Cheetah Messaging 2.0

Based on 2 answers

Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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Verified User

Employee in Marketing

51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.

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Verified User

Strategist in Marketing

Human Resources Company, 10,001+ employees

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Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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Return on Investment

Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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Verified User

Manager in Marketing

Insurance Company, 51-200 employees

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Mautic Marketing has helped me to capture more leads.
Mautic Marketing has helped me to increase my newsletter subscribers.

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Shawngela Pierce

Life Coach | Public Speaker

Seek Within YouProfessional Training & Coaching, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Cheetah Messaging Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Mautic Editions & Modules

Edition

Mautic Marketing Automation	$0

Additional Pricing Details

—

Rating Summary

Cheetah Messaging

Mautic

Cheetah Messaging

Mautic

Cheetah Messaging

Mautic

Cheetah Messaging

Mautic

Likelihood to Recommend