Marigold Engage+ vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marigold Engage+
Score 8.0 out of 10
N/A
Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.N/A
Mautic
Score 9.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
Marigold Engage+Mautic (open source)
Editions & Modules
No answers on this topic
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
Marigold Engage+Mautic
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Marigold Engage+Mautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Marigold Engage+
-
Ratings
Mautic (open source)
8.5
9 Ratings
9% above category average
WYSIWYG email editor00 Ratings7.88 Ratings
Dynamic content00 Ratings7.89 Ratings
Ability to test dynamic content00 Ratings7.89 Ratings
Landing pages00 Ratings9.47 Ratings
A/B testing00 Ratings8.98 Ratings
Mobile optimization00 Ratings8.58 Ratings
Email deliverability reporting00 Ratings8.49 Ratings
List management00 Ratings9.59 Ratings
Triggered drip sequences00 Ratings8.58 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Marigold Engage+
-
Ratings
Mautic (open source)
8.4
9 Ratings
9% above category average
Lead nurturing automation00 Ratings8.59 Ratings
Lead scoring and grading00 Ratings8.59 Ratings
Data quality management00 Ratings8.57 Ratings
Automated sales alerts and tasks00 Ratings8.07 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Marigold Engage+
-
Ratings
Mautic (open source)
8.5
7 Ratings
11% above category average
Calendaring00 Ratings8.07 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Marigold Engage+
-
Ratings
Mautic (open source)
7.4
6 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.45 Ratings
Social profile integration00 Ratings7.46 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Marigold Engage+
-
Ratings
Mautic (open source)
8.7
9 Ratings
15% above category average
Dashboards00 Ratings8.99 Ratings
Standard reports00 Ratings8.89 Ratings
Custom reports00 Ratings8.47 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Marigold Engage+
-
Ratings
Mautic (open source)
6.0
9 Ratings
23% below category average
API00 Ratings7.49 Ratings
Role-based workflow & approvals00 Ratings7.95 Ratings
Customizability00 Ratings7.97 Ratings
Integration with Salesforce.com00 Ratings4.65 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Best Alternatives
Marigold Engage+Mautic (open source)
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Marigold Engage+Mautic (open source)
Likelihood to Recommend
8.0
(11 ratings)
9.9
(9 ratings)
Likelihood to Renew
7.6
(3 ratings)
-
(0 ratings)
Usability
4.0
(1 ratings)
-
(0 ratings)
Support Rating
2.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
3.0
(1 ratings)
-
(0 ratings)
User Testimonials
Marigold Engage+Mautic (open source)
Likelihood to Recommend
Marigold
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
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Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
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Pros
Marigold
  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
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Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
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Cons
Marigold
  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
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Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
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Likelihood to Renew
Marigold
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
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Acquia
No answers on this topic
Usability
Marigold
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
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Acquia
No answers on this topic
Support Rating
Marigold
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
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Acquia
No answers on this topic
Alternatives Considered
Marigold
CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
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Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Return on Investment
Marigold
  • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
  • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
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Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
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