What users are saying about
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 39 reviews and ratings
34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 34 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.9
Cheetah Messaging
79%

Microsoft Dynamics 365 Marketing
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 9/9 features
Cheetah Messaging ranks higher in 9/9 features
WYSIWYG email editor

7.0
70%
11 Ratings

N/A
0 Ratings
Dynamic content

9.0
90%
11 Ratings

N/A
0 Ratings
Ability to test dynamic content

7.5
75%
11 Ratings

N/A
0 Ratings
Landing pages

7.0
70%
11 Ratings

N/A
0 Ratings
A/B testing

8.0
80%
10 Ratings

N/A
0 Ratings
Mobile optimization

9.0
90%
10 Ratings

N/A
0 Ratings
Email deliverability reporting

8.0
80%
19 Ratings

N/A
0 Ratings
List management

8.0
80%
11 Ratings

N/A
0 Ratings
Triggered drip sequences

8.0
80%
9 Ratings

N/A
0 Ratings
Reporting & Analytics

7.7
Cheetah Messaging
77%

Microsoft Dynamics 365 Marketing
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 3/3 features
Cheetah Messaging ranks higher in 3/3 features
Dashboards

7.5
75%
11 Ratings

N/A
0 Ratings
Standard reports

8.0
80%
11 Ratings

N/A
0 Ratings
Custom reports

7.5
75%
11 Ratings

N/A
0 Ratings
Pre-Send Testing

7.8
Cheetah Messaging
78%

Microsoft Dynamics 365 Marketing
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features
URL Validation

7.2
72%
3 Ratings

N/A
0 Ratings
Link Tracking

8.5
85%
3 Ratings

N/A
0 Ratings
Image Validation

7.8
78%
3 Ratings

N/A
0 Ratings
Inbox Display

7.4
74%
3 Ratings

N/A
0 Ratings
Email Accessibility Tools

7.4
74%
3 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.7
77%
3 Ratings

N/A
0 Ratings
Spam Testing

7.5
75%
3 Ratings

N/A
0 Ratings
Email Previews

8.7
87%
3 Ratings

N/A
0 Ratings
Attribute Ratings
- Cheetah Messaging is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- Microsoft Dynamics 365 Marketing is rated higher in 2 areas: Usability, Support Rating
Likelihood to Recommend

8.5
Cheetah Messaging
85%
13 Ratings

7.3
Microsoft Dynamics 365 Marketing
73%
5 Ratings
Likelihood to Renew

7.6
Cheetah Messaging
76%
3 Ratings

1.0
Microsoft Dynamics 365 Marketing
10%
1 Rating
Usability

4.0
Cheetah Messaging
40%
1 Rating

5.8
Microsoft Dynamics 365 Marketing
58%
2 Ratings
Support Rating

2.0
Cheetah Messaging
20%
2 Ratings

6.1
Microsoft Dynamics 365 Marketing
61%
4 Ratings
Likelihood to Recommend
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesMicrosoft Dynamics 365 Marketing
Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.

Verified User
Consultant in Information Technology
Financial Services Company, 5001-10,000 employeesPros
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
Microsoft Dynamics 365 Marketing
- Customer data management
- Lead management
- Campaign strategy design

Verified User
Professional in Professional Services
Computer Software Company, 1-10 employeesCons
Cheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesMicrosoft Dynamics 365 Marketing
- Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
- They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
- Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.

Verified User
Manager in Marketing
Construction Company, 51-200 employeesPricing Details
Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Microsoft Dynamics 365 Marketing
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$1,200 per month
Likelihood to Renew
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesMicrosoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing 1.0
Based on 1 answer
I wouldn't even think of renewing our use of Marketing 365. It's worthless

Verified User
Manager in Marketing
Construction Company, 51-200 employeesUsability
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesMicrosoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing 5.8
Based on 2 answers
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

Verified User
Professional in Professional Services
Computer Software Company, 1-10 employeesSupport Rating
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesMicrosoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing 6.1
Based on 4 answers
Very reliable

Verified User
C-Level Executive in Corporate
Computer Software Company, 1-10 employeesAlternatives Considered
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Microsoft Dynamics 365 Marketing
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Digital Content & Creative Marketing Manager
Minnesota Chamber of CommerceGovernment Relations, 11-50 employees
Return on Investment
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesMicrosoft Dynamics 365 Marketing
- It has improved ROI for the organization replacing the old marketing tools being used earlier.
- Made the organization cloud ready earlier the organization was using on-Prem based solution.

Verified User
Consultant in Information Technology
Financial Services Company, 5001-10,000 employees