36 Ratings
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Score 6.4 out of 100
31 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cheetah Messaging
6.1
Microsoft Dynamics 365 Marketing
WYSIWYG email editor
Cheetah Messaging
6.0
Microsoft Dynamics 365 Marketing
Dynamic content
Cheetah Messaging
7.0
Microsoft Dynamics 365 Marketing
Ability to test dynamic content
Cheetah Messaging
7.0
Microsoft Dynamics 365 Marketing
Landing pages
Cheetah Messaging
4.0
Microsoft Dynamics 365 Marketing
A/B testing
Cheetah Messaging
6.0
Microsoft Dynamics 365 Marketing
Mobile optimization
Cheetah Messaging
5.0
Microsoft Dynamics 365 Marketing
Email deliverability reporting
Cheetah Messaging
8.0
Microsoft Dynamics 365 Marketing
List management
Cheetah Messaging
7.0
Microsoft Dynamics 365 Marketing
Triggered drip sequences
Cheetah Messaging
5.0
Microsoft Dynamics 365 Marketing

Reporting & Analytics

Cheetah Messaging
3.7
Microsoft Dynamics 365 Marketing
Dashboards
Cheetah Messaging
4.0
Microsoft Dynamics 365 Marketing
Standard reports
Cheetah Messaging
4.0
Microsoft Dynamics 365 Marketing
Custom reports
Cheetah Messaging
3.0
Microsoft Dynamics 365 Marketing

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Segmentation
  • Lead Scoring
Anonymous | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz | TrustRadius Reviewer

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 1.0
Based on 1 answer
I wouldn't even think of renewing our use of Marketing 365. It's worthless
Anonymous | TrustRadius Reviewer

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 5.5
Based on 2 answers
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Anonymous | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 6.7
Based on 4 answers
Very reliable
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Microsoft Dynamics 365 Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cheetah Messaging
4.0
Microsoft Dynamics 365 Marketing
6.3

Likelihood to Renew

Cheetah Messaging
7.6
Microsoft Dynamics 365 Marketing
1.0

Usability

Cheetah Messaging
4.0
Microsoft Dynamics 365 Marketing
5.5

Support Rating

Cheetah Messaging
2.0
Microsoft Dynamics 365 Marketing
6.7

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