What users are saying about
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 39 reviews and ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5 out of 100
Based on 8 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.9
Cheetah Messaging
79%
Opal
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 9/9 features
Cheetah Messaging ranks higher in 9/9 features
WYSIWYG email editor

7.0
70%
11 Ratings

N/A
0 Ratings
Dynamic content

9.0
90%
11 Ratings

N/A
0 Ratings
Ability to test dynamic content

7.5
75%
11 Ratings

N/A
0 Ratings
Landing pages

7.0
70%
11 Ratings

N/A
0 Ratings
A/B testing

8.0
80%
10 Ratings

N/A
0 Ratings
Mobile optimization

9.0
90%
10 Ratings

N/A
0 Ratings
Email deliverability reporting

8.0
80%
19 Ratings

N/A
0 Ratings
List management

8.0
80%
11 Ratings

N/A
0 Ratings
Triggered drip sequences

8.0
80%
9 Ratings

N/A
0 Ratings
Reporting & Analytics

7.7
Cheetah Messaging
77%
Opal
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 3/3 features
Cheetah Messaging ranks higher in 3/3 features
Dashboards

7.5
75%
11 Ratings

N/A
0 Ratings
Standard reports

8.0
80%
11 Ratings

N/A
0 Ratings
Custom reports

7.5
75%
11 Ratings

N/A
0 Ratings
Pre-Send Testing

7.8
Cheetah Messaging
78%
Opal
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features
URL Validation

7.2
72%
3 Ratings

N/A
0 Ratings
Link Tracking

8.5
85%
3 Ratings

N/A
0 Ratings
Image Validation

7.8
78%
3 Ratings

N/A
0 Ratings
Inbox Display

7.4
74%
3 Ratings

N/A
0 Ratings
Email Accessibility Tools

7.4
74%
3 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.7
77%
3 Ratings

N/A
0 Ratings
Spam Testing

7.5
75%
3 Ratings

N/A
0 Ratings
Email Previews

8.7
87%
3 Ratings

N/A
0 Ratings
Project Management

Cheetah Messaging
Feature Set Not Supported
N/A
7.9
Opal
79%
Opal ranks higher in 7/7 features
Opal ranks higher in 7/7 features
Task Management

N/A
0 Ratings

9.1
91%
1 Rating
Gantt Charts

N/A
0 Ratings

9.1
91%
1 Rating
Scheduling

N/A
0 Ratings

9.1
91%
1 Rating
Workflow Automation

N/A
0 Ratings

9.1
91%
1 Rating
Mobile Access

N/A
0 Ratings

1.0
10%
1 Rating
Search

N/A
0 Ratings

9.1
91%
1 Rating
Visual planning tools

N/A
0 Ratings

9.1
91%
1 Rating
Communication

Cheetah Messaging
Feature Set Not Supported
N/A
6.1
Opal
61%
Opal ranks higher in 3/3 features
Opal ranks higher in 3/3 features
Chat

N/A
0 Ratings

4.5
45%
1 Rating
Notifications

N/A
0 Ratings

9.1
91%
1 Rating
Discussions

N/A
0 Ratings

4.5
45%
1 Rating
File Sharing & Management

Cheetah Messaging
Feature Set Not Supported
N/A
9.1
Opal
91%
Opal ranks higher in 5/5 features
Opal ranks higher in 5/5 features
Versioning

N/A
0 Ratings

9.1
91%
1 Rating
Video files

N/A
0 Ratings

9.1
91%
1 Rating
Audio files

N/A
0 Ratings

9.1
91%
1 Rating
Document collaboration

N/A
0 Ratings

9.1
91%
1 Rating
Access control

N/A
0 Ratings

9.1
91%
1 Rating
Attribute Ratings
- Opal is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend

8.5
Cheetah Messaging
85%
13 Ratings
9.2
Opal
92%
5 Ratings
Likelihood to Renew

7.6
Cheetah Messaging
76%
3 Ratings
10.0
Opal
100%
1 Rating
Usability

4.0
Cheetah Messaging
40%
1 Rating
Opal
N/A
0 Ratings
Support Rating

2.0
Cheetah Messaging
20%
2 Ratings
Opal
N/A
0 Ratings
Likelihood to Recommend
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesOpal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Social Media Manager
Alaska AirlinesAirlines/Aviation, 10,001+ employees
Pros
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
Opal
- Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
- Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
- High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Director of Digital Marketing
SAP ConcurComputer Software, 5001-10,000 employees
Cons
Cheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesOpal
- No publishing capabilities, for the most part.
- No analytics tie-ins.
- Rather pricey.
- Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Verified User
Vice-President in Marketing
Management Consulting Company, 1-10 employeesPricing Details
Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Opal
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesOpal
Opal 10.0
Based on 1 answer
No answer on this topic is available.
Usability
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesOpal
No score
No answers yet
No answers on this topic
Support Rating
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesOpal
No score
No answers yet
No answers on this topic
Alternatives Considered
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Opal
You get for what you paid for. Opal has more features
Associate Community Manager
StarbucksMarketing and Advertising, 5001-10,000 employees
Return on Investment
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesOpal
- Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
- Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
- I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Social Media Manager
Alaska AirlinesAirlines/Aviation, 10,001+ employees