What users are saying about
7 Ratings
36 Ratings
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Score 6.4 out of 100
7 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cheetah Messaging
6.1
Opal
WYSIWYG email editor
Cheetah Messaging
6.0
Opal
Dynamic content
Cheetah Messaging
7.0
Opal
Ability to test dynamic content
Cheetah Messaging
7.0
Opal
Landing pages
Cheetah Messaging
4.0
Opal
A/B testing
Cheetah Messaging
6.0
Opal
Mobile optimization
Cheetah Messaging
5.0
Opal
Email deliverability reporting
Cheetah Messaging
8.0
Opal
List management
Cheetah Messaging
7.0
Opal
Triggered drip sequences
Cheetah Messaging
5.0
Opal

Reporting & Analytics

Cheetah Messaging
3.7
Opal
Dashboards
Cheetah Messaging
4.0
Opal
Standard reports
Cheetah Messaging
4.0
Opal
Custom reports
Cheetah Messaging
3.0
Opal

Project Management

Cheetah Messaging
Opal
7.9
Task Management
Cheetah Messaging
Opal
9.1
Gantt Charts
Cheetah Messaging
Opal
9.1
Scheduling
Cheetah Messaging
Opal
9.1
Workflow Automation
Cheetah Messaging
Opal
9.1
Mobile Access
Cheetah Messaging
Opal
1.0
Search
Cheetah Messaging
Opal
9.1
Visual planning tools
Cheetah Messaging
Opal
9.1

Communication

Cheetah Messaging
Opal
6.1
Chat
Cheetah Messaging
Opal
4.5
Notifications
Cheetah Messaging
Opal
9.1
Discussions
Cheetah Messaging
Opal
4.5

File Sharing & Management

Cheetah Messaging
Opal
9.1
Versioning
Cheetah Messaging
Opal
9.1
Video files
Cheetah Messaging
Opal
9.1
Audio files
Cheetah Messaging
Opal
9.1
Document collaboration
Cheetah Messaging
Opal
9.1
Access control
Cheetah Messaging
Opal
9.1

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Alternatives Considered

Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.
Anonymous | TrustRadius Reviewer

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Screenshots

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cheetah Messaging
4.0
Opal
9.2

Likelihood to Renew

Cheetah Messaging
7.6
Opal
10.0

Usability

Cheetah Messaging
4.0
Opal

Support Rating

Cheetah Messaging
2.0
Opal

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