What users are saying about
8 Ratings
39 Ratings
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Score 8.4 out of 100
8 Ratings
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Score 5 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.9

    Cheetah Messaging

    79%

    Opal

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    11 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Landing pages

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    A/B testing

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    19 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.7

    Cheetah Messaging

    77%

    Opal

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 3/3 features

    Dashboards

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Custom reports

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    7.8

    Cheetah Messaging

    78%

    Opal

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 8/8 features

    URL Validation

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Link Tracking

    8.5
    85%
    3 Ratings
    N/A
    0 Ratings

    Image Validation

    7.8
    78%
    3 Ratings
    N/A
    0 Ratings

    Inbox Display

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.7
    77%
    3 Ratings
    N/A
    0 Ratings

    Spam Testing

    7.5
    75%
    3 Ratings
    N/A
    0 Ratings

    Email Previews

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Project Management

    Cheetah Messaging

    Feature Set Not Supported
    N/A
    7.9

    Opal

    79%
    Opal ranks higher in 7/7 features

    Task Management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Gantt Charts

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Scheduling

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Workflow Automation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Mobile Access

    N/A
    0 Ratings
    1.0
    10%
    1 Rating

    Search

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Visual planning tools

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Communication

    Cheetah Messaging

    Feature Set Not Supported
    N/A
    6.1

    Opal

    61%
    Opal ranks higher in 3/3 features

    Chat

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    Notifications

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Discussions

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    File Sharing & Management

    Cheetah Messaging

    Feature Set Not Supported
    N/A
    9.1

    Opal

    91%
    Opal ranks higher in 5/5 features

    Versioning

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Video files

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Audio files

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Document collaboration

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Access control

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Attribute Ratings

    • Opal is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    8.5

    Cheetah Messaging

    85%
    13 Ratings
    9.2

    Opal

    92%
    5 Ratings

    Likelihood to Renew

    7.6

    Cheetah Messaging

    76%
    3 Ratings
    10.0

    Opal

    100%
    1 Rating

    Usability

    4.0

    Cheetah Messaging

    40%
    1 Rating

    Opal

    N/A
    0 Ratings

    Support Rating

    2.0

    Cheetah Messaging

    20%
    2 Ratings

    Opal

    N/A
    0 Ratings

    Likelihood to Recommend

    Cheetah Messaging

    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
    Anonymous | TrustRadius Reviewer

    Opal

    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Kenji Onozawa | TrustRadius Reviewer

    Pros

    Cheetah Messaging

    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
    Duncan Hernandez | TrustRadius Reviewer

    Opal

    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Kelly Rigotti | TrustRadius Reviewer

    Cons

    Cheetah Messaging

    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
    Anonymous | TrustRadius Reviewer

    Opal

    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Cheetah Messaging

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Opal

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Cheetah Messaging

    Cheetah Messaging 7.6
    Based on 3 answers
    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
    Anonymous | TrustRadius Reviewer

    Opal

    Opal 10.0
    Based on 1 answer
    No answer on this topic is available.

    Usability

    Cheetah Messaging

    Cheetah Messaging 4.0
    Based on 1 answer
    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
    Anonymous | TrustRadius Reviewer

    Opal

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Cheetah Messaging

    Cheetah Messaging 2.0
    Based on 2 answers
    Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
    Anonymous | TrustRadius Reviewer

    Opal

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Cheetah Messaging

    Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
    Hinal S | TrustRadius Reviewer

    Opal

    You get for what you paid for. Opal has more features
    Teena Thach | TrustRadius Reviewer

    Return on Investment

    Cheetah Messaging

    • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
    • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
    Anonymous | TrustRadius Reviewer

    Opal

    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Kenji Onozawa | TrustRadius Reviewer

    Screenshots

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