What users are saying about
35 Ratings
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Feature Set Ratings

  • Ortto ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.2

Cheetah Messaging

72%
8.7

Ortto

87%
Ortto ranks higher in 8/9 features

WYSIWYG email editor

5.0
50%
10 Ratings
8.6
86%
11 Ratings

Dynamic content

8.0
80%
10 Ratings
8.7
87%
8 Ratings

Ability to test dynamic content

7.0
70%
10 Ratings
8.6
86%
8 Ratings

Landing pages

7.0
70%
10 Ratings
N/A
0 Ratings

A/B testing

8.0
80%
9 Ratings
8.7
87%
8 Ratings

Mobile optimization

8.0
80%
9 Ratings
8.7
87%
10 Ratings

Email deliverability reporting

7.0
70%
18 Ratings
9.2
92%
21 Ratings

List management

7.0
70%
10 Ratings
8.7
87%
11 Ratings

Triggered drip sequences

8.0
80%
8 Ratings
8.7
87%
11 Ratings

Reporting & Analytics

6.7

Cheetah Messaging

67%
8.6

Ortto

86%
Ortto ranks higher in 2/3 features

Dashboards

7.0
70%
10 Ratings
8.6
86%
12 Ratings

Standard reports

7.0
70%
10 Ratings
8.6
86%
12 Ratings

Custom reports

6.0
60%
10 Ratings
N/A
0 Ratings

Pre-Send Testing

7.2

Cheetah Messaging

72%

Ortto

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features

URL Validation

6.2
62%
2 Ratings
N/A
0 Ratings

Link Tracking

7.7
77%
2 Ratings
N/A
0 Ratings

Image Validation

7.1
71%
2 Ratings
N/A
0 Ratings

Inbox Display

7.1
71%
2 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.1
71%
2 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.5
75%
2 Ratings
N/A
0 Ratings

Spam Testing

6.7
67%
2 Ratings
N/A
0 Ratings

Email Previews

7.9
79%
2 Ratings
N/A
0 Ratings

Lead Management

Cheetah Messaging

Feature Set Not Supported
N/A
8.9

Ortto

89%
Ortto ranks higher in 3/3 features

Lead nurturing

N/A
0 Ratings
9.6
96%
11 Ratings

Data quality management

N/A
0 Ratings
8.6
86%
10 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.6
86%
9 Ratings

Campaign Management

Cheetah Messaging

Feature Set Not Supported
N/A
8.7

Ortto

87%
Ortto ranks higher in 1/1 features

Event/webinar marketing

N/A
0 Ratings
8.7
87%
9 Ratings

Social Media Marketing

Cheetah Messaging

Feature Set Not Supported
N/A
8.7

Ortto

87%
Ortto ranks higher in 1/1 features

Social profile integration

N/A
0 Ratings
8.7
87%
8 Ratings

Platform & Infrastructure

Cheetah Messaging

Feature Set Not Supported
N/A
8.6

Ortto

86%
Ortto ranks higher in 3/3 features

API

N/A
0 Ratings
8.6
86%
8 Ratings

Customizability

N/A
0 Ratings
8.6
86%
9 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.6
86%
7 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Cheetah Messaging

80%
12 Ratings
8.6

Ortto

86%
12 Ratings

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings

Ortto

N/A
0 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating

Ortto

N/A
0 Ratings

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings

Ortto

N/A
0 Ratings

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Michael Rastall, MBA | TrustRadius Reviewer

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Cheetah Messaging Editions & Modules

Additional Pricing Details

Ortto

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$29 per month

Ortto Editions & Modules

Edition
Professional$991
Campaign$291
Business$2991
CustomRequest by quote
Free$03
  1. per month
  2. none
  3. per month
Additional Pricing Details

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Ortto

No score
No answers yet
No answers on this topic

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Ortto

No score
No answers yet
No answers on this topic

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Ortto

No score
No answers yet
No answers on this topic

Alternatives Considered

Cheetah Messaging

CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
Anonymous | TrustRadius Reviewer

Ortto

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Anonymous | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
  • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
Anonymous | TrustRadius Reviewer

Ortto

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Anonymous | TrustRadius Reviewer

Screenshots

Add comparison