What users are saying about
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 39 reviews and ratings
Top Rated
789 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 789 reviews and ratings
Feature Set Ratings
- Cheetah Messaging ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.9
Cheetah Messaging
79%

7.5
Pardot
75%
Cheetah Messaging ranks higher in 5/9 features
Cheetah Messaging ranks higher in 5/9 features
WYSIWYG email editor

7.0
70%
11 Ratings

6.1
61%
88 Ratings
Dynamic content

9.0
90%
11 Ratings

7.1
71%
79 Ratings
Ability to test dynamic content

7.5
75%
11 Ratings

7.6
76%
76 Ratings
Landing pages

7.0
70%
11 Ratings

7.3
73%
87 Ratings
A/B testing

8.0
80%
10 Ratings

7.9
79%
80 Ratings
Mobile optimization

9.0
90%
10 Ratings

6.5
65%
76 Ratings
Email deliverability reporting

8.0
80%
19 Ratings

7.9
79%
178 Ratings
List management

8.0
80%
11 Ratings

8.6
86%
91 Ratings
Triggered drip sequences

8.0
80%
9 Ratings

8.3
83%
62 Ratings
Reporting & Analytics

7.7
Cheetah Messaging
77%

7.0
Pardot
70%
Cheetah Messaging ranks higher in 3/3 features
Cheetah Messaging ranks higher in 3/3 features
Dashboards

7.5
75%
11 Ratings

7.2
72%
86 Ratings
Standard reports

8.0
80%
11 Ratings

6.9
69%
89 Ratings
Custom reports

7.5
75%
11 Ratings

6.9
69%
67 Ratings
Pre-Send Testing

7.8
Cheetah Messaging
78%

Pardot
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features
URL Validation

7.2
72%
3 Ratings

N/A
0 Ratings
Link Tracking

8.5
85%
3 Ratings

N/A
0 Ratings
Image Validation

7.8
78%
3 Ratings

N/A
0 Ratings
Inbox Display

7.4
74%
3 Ratings

N/A
0 Ratings
Email Accessibility Tools

7.4
74%
3 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.7
77%
3 Ratings

N/A
0 Ratings
Spam Testing

7.5
75%
3 Ratings

N/A
0 Ratings
Email Previews

8.7
87%
3 Ratings

N/A
0 Ratings
Lead Management

Cheetah Messaging
Feature Set Not Supported
N/A

7.6
Pardot
76%
Pardot ranks higher in 4/4 features
Pardot ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

7.7
77%
84 Ratings
Lead scoring and grading

N/A
0 Ratings

7.9
79%
85 Ratings
Data quality management

N/A
0 Ratings

7.1
71%
85 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

7.9
79%
80 Ratings
Campaign Management

Cheetah Messaging
Feature Set Not Supported
N/A

7.6
Pardot
76%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

7.6
76%
75 Ratings
Event/webinar marketing

N/A
0 Ratings

7.6
76%
72 Ratings
Social Media Marketing

Cheetah Messaging
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

6.4
64%
63 Ratings
Social profile integration

N/A
0 Ratings

7.5
75%
21 Ratings
Platform & Infrastructure

Cheetah Messaging
Feature Set Not Supported
N/A

7.4
Pardot
74%
Pardot ranks higher in 6/6 features
Pardot ranks higher in 6/6 features
API

N/A
0 Ratings

7.3
73%
64 Ratings
Role-based workflow & approvals

N/A
0 Ratings

7.0
70%
61 Ratings
Customizability

N/A
0 Ratings

7.0
70%
81 Ratings
Integration with Salesforce.com

N/A
0 Ratings

9.4
94%
82 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

8.3
83%
3 Ratings
Integration with SugarCRM

N/A
0 Ratings

5.4
54%
4 Ratings
Attribute Ratings
- Cheetah Messaging is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- Pardot is rated higher in 2 areas: Usability, Support Rating
Likelihood to Recommend

8.5
Cheetah Messaging
85%
13 Ratings

7.7
Pardot
77%
149 Ratings
Likelihood to Renew

7.6
Cheetah Messaging
76%
3 Ratings

1.4
Pardot
14%
86 Ratings
Usability

4.0
Cheetah Messaging
40%
1 Rating

8.5
Pardot
85%
17 Ratings
Availability

Cheetah Messaging
N/A
0 Ratings

7.5
Pardot
75%
16 Ratings
Performance

Cheetah Messaging
N/A
0 Ratings

8.3
Pardot
83%
10 Ratings
Support Rating

2.0
Cheetah Messaging
20%
2 Ratings

6.4
Pardot
64%
28 Ratings
In-Person Training

Cheetah Messaging
N/A
0 Ratings

9.0
Pardot
90%
3 Ratings
Online Training

Cheetah Messaging
N/A
0 Ratings

8.1
Pardot
81%
7 Ratings
Implementation Rating

Cheetah Messaging
N/A
0 Ratings

8.2
Pardot
82%
22 Ratings
Likelihood to Recommend
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesPardot
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Automation specialist
techneticsMechanical Or Industrial Engineering, 10,001+ employees
Pros
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
Pardot
- Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
- Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
- Pardot has the ability to have multiple lead scoring models run at the same time.
Marketing Automation Specialist
Wolters KluwerInformation Services, 10,001+ employees
Cons
Cheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesPardot
- Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
- Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

Verified User
Manager in Product Management
Information Technology & Services Company, 10,001+ employeesPricing Details
Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Cheetah Messaging Editions & Modules
—
Additional Pricing Details
—Pardot
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$1,250 per month
Pardot Editions & Modules
Edition
Growth | $1,2501 |
---|---|
Plus | $2,5001 |
Advanced | $4,0001 |
Premium | $15,0001 |
- /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.Likelihood to Renew
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesPardot
Pardot 1.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Marketing Manager
Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees
Usability
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesPardot
Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Sales Optimization Specialist
Stock & Option Solutions51-200 employees
Reliability and Availability
Cheetah Messaging
No score
No answers yet
No answers on this topic
Pardot
Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Lumina MarketingComputer Software, 51-200 employees
Performance
Cheetah Messaging
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

Verified User
Manager in Marketing
Telecommunications Company, 51-200 employeesSupport Rating
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesPardot
Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

Verified User
Administrator in Marketing
Financial Services Company, 11-50 employeesIn-Person Training
Cheetah Messaging
No score
No answers yet
No answers on this topic
Pardot
Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Lumina MarketingComputer Software, 51-200 employees
Online Training
Cheetah Messaging
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Digital Business Developer
Quarsh CreativeComputer Software, 11-50 employees
Implementation Rating
Cheetah Messaging
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Web- & Community Manager
IFS in ScandinaviaInformation Technology and Services, 501-1000 employees
Alternatives Considered
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Pardot
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Return on Investment
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesPardot
- We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

Verified User
Director in Marketing
Financial Services Company, 11-50 employees