What users are saying about
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714 Ratings
36 Ratings
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Score 6.4 out of 100

Pardot

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714 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Pardot

I would strongly recommend Pardot to anyone who is looking for transforming their b2b marketing strategy to the next level. W/O much intervention and efforts Pardot allows you to create and run most personalized marketing initiatives for your prospects and audiences! It's ultimate scalability as you go ramping up your marketing and audiences is also appreciable, Overall a good, feature rich and well packaged marketing automation platform!
Abhinav Rama | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cheetah Messaging
6.1
Pardot
7.9
WYSIWYG email editor
Cheetah Messaging
6.0
Pardot
6.8
Dynamic content
Cheetah Messaging
7.0
Pardot
7.8
Ability to test dynamic content
Cheetah Messaging
7.0
Pardot
8.1
Landing pages
Cheetah Messaging
4.0
Pardot
7.4
A/B testing
Cheetah Messaging
6.0
Pardot
8.2
Mobile optimization
Cheetah Messaging
5.0
Pardot
7.9
Email deliverability reporting
Cheetah Messaging
8.0
Pardot
8.0
List management
Cheetah Messaging
7.0
Pardot
8.5
Triggered drip sequences
Cheetah Messaging
5.0
Pardot
8.1

Reporting & Analytics

Cheetah Messaging
3.7
Pardot
7.3
Dashboards
Cheetah Messaging
4.0
Pardot
7.4
Standard reports
Cheetah Messaging
4.0
Pardot
7.2
Custom reports
Cheetah Messaging
3.0
Pardot
7.3

Lead Management

Cheetah Messaging
Pardot
7.9
Lead nurturing
Cheetah Messaging
Pardot
7.7
Lead scoring and grading
Cheetah Messaging
Pardot
8.4
Data quality management
Cheetah Messaging
Pardot
7.7
Automated sales alerts and tasks
Cheetah Messaging
Pardot
8.0

Campaign Management

Cheetah Messaging
Pardot
7.8
Calendaring
Cheetah Messaging
Pardot
7.7
Event/webinar marketing
Cheetah Messaging
Pardot
7.8

Social Media Marketing

Cheetah Messaging
Pardot
7.2
Social sharing and campaigns
Cheetah Messaging
Pardot
6.8
Social profile integration
Cheetah Messaging
Pardot
7.5

Platform & Infrastructure

Cheetah Messaging
Pardot
7.6
API
Cheetah Messaging
Pardot
7.8
Role-based workflow & approvals
Cheetah Messaging
Pardot
7.3
Customizability
Cheetah Messaging
Pardot
7.6
Integration with Salesforce.com
Cheetah Messaging
Pardot
9.2
Integration with Microsoft Dynamics CRM
Cheetah Messaging
Pardot
8.3
Integration with SugarCRM
Cheetah Messaging
Pardot
5.4

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Pardot

Pardot 1.9
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Cheetah Messaging

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Cheetah Messaging

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Cheetah Messaging

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Cheetah Messaging

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Cheetah Messaging

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.
Anonymous | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Cheetah Messaging Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Cheetah Messaging
4.0
Pardot
8.0

Likelihood to Renew

Cheetah Messaging
7.6
Pardot
1.9

Usability

Cheetah Messaging
4.0
Pardot
8.5

Reliability and Availability

Cheetah Messaging
Pardot
7.5

Performance

Cheetah Messaging
Pardot
8.3

Support Rating

Cheetah Messaging
2.0
Pardot
6.4

In-Person Training

Cheetah Messaging
Pardot
9.0

Online Training

Cheetah Messaging
Pardot
8.1

Implementation Rating

Cheetah Messaging
Pardot
8.2

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