Cheetah Messaging vs Pardot | TrustRadius

What users are saying about

Score 6.4 out of 10

Based on 36 reviews and ratings

Score 7.7 out of 10

Based on 714 reviews and ratings

Feature Rating Comparison

Cheetah Messaging

Pardot

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cheetah Messaging

Pardot

Dashboards

Standard reports

Custom reports

Cheetah Messaging

Pardot

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Cheetah Messaging

Pardot

Calendaring

Event/webinar marketing

Cheetah Messaging

Pardot

Social sharing and campaigns

Social profile integration

Cheetah Messaging

Pardot

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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Duncan Hernandez

BI Engineer II

Answer Financial Inc.Insurance, 201-500 employees

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Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
Pardot has the ability to have multiple lead scoring models run at the same time.

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Robert Nagelmaker

Marketing Automation Specialist

Wolters KluwerInformation Services, 10,001+ employees

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Cons

The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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Verified User

Professional in Marketing

Automotive Company, 51-200 employees

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Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

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Verified User

Manager in Product Management

Information Technology & Services Company, 10,001+ employees

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Likelihood to Renew

Cheetah Messaging 7.6

Based on 3 answers

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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Verified User

Employee in Marketing

51-200 employees

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Pardot 1.9

Based on 86 answers

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

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Marketing Manager

Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees

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Usability

Cheetah Messaging 4.0

Based on 1 answer

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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Verified User

Employee in Marketing

51-200 employees

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Pardot 8.5

Based on 17 answers

The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.

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Sales Optimization Specialist

Stock & Option Solutions51-200 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Pardot 7.5

Based on 8 answers

There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.

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Lumina MarketingComputer Software, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

Pardot 8.3

Based on 5 answers

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

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Verified User

Manager in Marketing

Telecommunications Company, 51-200 employees

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Support Rating

Cheetah Messaging 2.0

Based on 2 answers

Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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Verified User

Employee in Marketing

51-200 employees

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Pardot 6.4

Based on 15 answers

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

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Verified User

Administrator in Marketing

Financial Services Company, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Pardot 9.0

Based on 3 answers

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

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Lumina MarketingComputer Software, 51-200 employees

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Online Training

No score

No answers yet

No answers on this topic

Pardot 8.1

Based on 7 answers

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

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Digital Business Developer

Quarsh CreativeComputer Software, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Pardot 8.2

Based on 11 answers

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.

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Web- & Community Manager

IFS in ScandinaviaInformation Technology and Services, 501-1000 employees

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Alternatives Considered

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.

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Verified User

Strategist in Marketing

Human Resources Company, 10,001+ employees

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We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.

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Danielle Armour

Development Manager- Corporate Partnerships

Young Survival CoalitionNon-Profit Organization Management, 11-50 employees

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Return on Investment

Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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Verified User

Manager in Marketing

Insurance Company, 51-200 employees

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We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

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Verified User

Director in Marketing

Financial Services Company, 11-50 employees

View all 149 answers on this topic

Screenshots

See Both Cheetah Messaging Screenshots

See All (4) Pardot Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Cheetah Messaging Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Pardot Editions & Modules

Edition

Growth	$1,250¹
Plus	$2,500¹
Advanced	$4,000¹
Premium	$15,000¹

/month/up to 10,000 contacts billed annually

Additional Pricing Details

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Cheetah Messaging

Pardot

Cheetah Messaging

Pardot

Cheetah Messaging

Pardot

Cheetah Messaging

Pardot

Cheetah Messaging

Pardot

Cheetah Messaging

Pardot

Cheetah Messaging

Pardot

Cheetah Messaging

Pardot

Cheetah Messaging

Pardot

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