What users are saying about
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 39 reviews and ratings
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 40 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.9
Cheetah Messaging
79%
Percolate
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 9/9 features
Cheetah Messaging ranks higher in 9/9 features
WYSIWYG email editor

7.0
70%
11 Ratings
N/A
0 Ratings
Dynamic content

9.0
90%
11 Ratings
N/A
0 Ratings
Ability to test dynamic content

7.5
75%
11 Ratings
N/A
0 Ratings
Landing pages

7.0
70%
11 Ratings
N/A
0 Ratings
A/B testing

8.0
80%
10 Ratings
N/A
0 Ratings
Mobile optimization

9.0
90%
10 Ratings
N/A
0 Ratings
Email deliverability reporting

8.0
80%
19 Ratings
N/A
0 Ratings
List management

8.0
80%
11 Ratings
N/A
0 Ratings
Triggered drip sequences

8.0
80%
9 Ratings
N/A
0 Ratings
Reporting & Analytics

7.7
Cheetah Messaging
77%
Percolate
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 3/3 features
Cheetah Messaging ranks higher in 3/3 features
Dashboards

7.5
75%
11 Ratings
N/A
0 Ratings
Standard reports

8.0
80%
11 Ratings
N/A
0 Ratings
Custom reports

7.5
75%
11 Ratings
N/A
0 Ratings
Pre-Send Testing

7.8
Cheetah Messaging
78%
Percolate
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features
URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings
Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings
Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings
Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings
Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings
Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings
Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings
Email Previews

8.7
87%
3 Ratings
N/A
0 Ratings
Content Creation

Cheetah Messaging
Feature Set Not Supported
N/A
8.6
Percolate
86%
Percolate ranks higher in 5/5 features
Percolate ranks higher in 5/5 features
Ideation

N/A
0 Ratings
8.5
85%
10 Ratings
Approval workflows

N/A
0 Ratings
8.5
85%
12 Ratings
Content collaboration

N/A
0 Ratings
8.0
80%
10 Ratings
Content calendar

N/A
0 Ratings
8.5
85%
12 Ratings
Network for content licensing/production

N/A
0 Ratings
9.3
93%
4 Ratings
Content Publishing

Cheetah Messaging
Feature Set Not Supported
N/A
8.4
Percolate
84%
Percolate ranks higher in 4/4 features
Percolate ranks higher in 4/4 features
Content hub

N/A
0 Ratings
7.5
75%
11 Ratings
Content distribution

N/A
0 Ratings
8.5
85%
11 Ratings
Content promotion

N/A
0 Ratings
9.0
90%
9 Ratings
Content automation

N/A
0 Ratings
8.5
85%
11 Ratings
Content Reporting & Analytics

Cheetah Messaging
Feature Set Not Supported
N/A
9.3
Percolate
93%
Percolate ranks higher in 3/3 features
Percolate ranks higher in 3/3 features
Closed-loop tracking and reporting

N/A
0 Ratings
9.0
90%
10 Ratings
Content performance analytics

N/A
0 Ratings
10.0
100%
12 Ratings
Campaign optimization dashboard

N/A
0 Ratings
9.0
90%
2 Ratings
Attribute Ratings
- Percolate is rated higher in 1 area: Likelihood to Renew
- Cheetah Messaging and Percolate are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.5
Cheetah Messaging
85%
13 Ratings
8.5
Percolate
85%
13 Ratings
Likelihood to Renew

7.6
Cheetah Messaging
76%
3 Ratings
10.0
Percolate
100%
2 Ratings
Usability

4.0
Cheetah Messaging
40%
1 Rating
Percolate
N/A
0 Ratings
Support Rating

2.0
Cheetah Messaging
20%
2 Ratings
Percolate
N/A
0 Ratings
Implementation Rating

Cheetah Messaging
N/A
0 Ratings
9.0
Percolate
90%
2 Ratings
Likelihood to Recommend
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesPercolate
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
R&D / Product Development Engineer - Quality
TE ConnectivityElectrical & Electronic Manufacturing, 10,001+ employees
Pros
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
Percolate
- Create social content from briefing all the way through to the approval process.
- Social planner for managing topics and content streams across multiple channels.
- Robust API and integrations.
- Image library (with cost-free access/rights to stock photo libraries).
- Frequent updates to the platform.
- Built-in community management.
Director of Digital Strategy
Red Fuse CommunicationsMarketing and Advertising, 501-1000 employees
Cons
Cheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesPercolate
- A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
- At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesPricing Details
Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Percolate
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
—Likelihood to Renew
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesPercolate
Percolate 10.0
Based on 2 answers
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Senior Marketing Analyst
HCC Medical Insurance ServicesInsurance, 51-200 employees
Usability
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesPercolate
No score
No answers yet
No answers on this topic
Support Rating
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesPercolate
No score
No answers yet
No answers on this topic
Implementation Rating
Cheetah Messaging
No score
No answers yet
No answers on this topic
Percolate
Percolate 9.0
Based on 2 answers
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...

Verified User
Employee in Marketing
Telecommunications Company, 201-500 employeesAlternatives Considered
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Percolate
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.

Verified User
Manager in Social Media
Marketing and Advertising Company, 11-50 employeesReturn on Investment
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesPercolate
- Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
- Percolate also helps save time because you are able to schedule social media posts across channels easily.
- It has also been an easy way to work with remote team members, which is very helpful.
Marketing Officer
The Michael J. Fox Foundation for Parkinson's ResearchResearch, 51-200 employees