What users are saying about
40 Ratings
39 Ratings
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Score 8.4 out of 100
40 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.9

    Cheetah Messaging

    79%

    Percolate

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    11 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Landing pages

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    A/B testing

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    19 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.7

    Cheetah Messaging

    77%

    Percolate

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 3/3 features

    Dashboards

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Custom reports

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    7.8

    Cheetah Messaging

    78%

    Percolate

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 8/8 features

    URL Validation

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Link Tracking

    8.5
    85%
    3 Ratings
    N/A
    0 Ratings

    Image Validation

    7.8
    78%
    3 Ratings
    N/A
    0 Ratings

    Inbox Display

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.7
    77%
    3 Ratings
    N/A
    0 Ratings

    Spam Testing

    7.5
    75%
    3 Ratings
    N/A
    0 Ratings

    Email Previews

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Content Creation

    Cheetah Messaging

    Feature Set Not Supported
    N/A
    8.6

    Percolate

    86%
    Percolate ranks higher in 5/5 features

    Ideation

    N/A
    0 Ratings
    8.5
    85%
    10 Ratings

    Approval workflows

    N/A
    0 Ratings
    8.5
    85%
    12 Ratings

    Content collaboration

    N/A
    0 Ratings
    8.0
    80%
    10 Ratings

    Content calendar

    N/A
    0 Ratings
    8.5
    85%
    12 Ratings

    Network for content licensing/production

    N/A
    0 Ratings
    9.3
    93%
    4 Ratings

    Content Publishing

    Cheetah Messaging

    Feature Set Not Supported
    N/A
    8.4

    Percolate

    84%
    Percolate ranks higher in 4/4 features

    Content hub

    N/A
    0 Ratings
    7.5
    75%
    11 Ratings

    Content distribution

    N/A
    0 Ratings
    8.5
    85%
    11 Ratings

    Content promotion

    N/A
    0 Ratings
    9.0
    90%
    9 Ratings

    Content automation

    N/A
    0 Ratings
    8.5
    85%
    11 Ratings

    Content Reporting & Analytics

    Cheetah Messaging

    Feature Set Not Supported
    N/A
    9.3

    Percolate

    93%
    Percolate ranks higher in 3/3 features

    Closed-loop tracking and reporting

    N/A
    0 Ratings
    9.0
    90%
    10 Ratings

    Content performance analytics

    N/A
    0 Ratings
    10.0
    100%
    12 Ratings

    Campaign optimization dashboard

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Attribute Ratings

    • Percolate is rated higher in 1 area: Likelihood to Renew
    • Cheetah Messaging and Percolate are tied in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.5

    Cheetah Messaging

    85%
    13 Ratings
    8.5

    Percolate

    85%
    13 Ratings

    Likelihood to Renew

    7.6

    Cheetah Messaging

    76%
    3 Ratings
    10.0

    Percolate

    100%
    2 Ratings

    Usability

    4.0

    Cheetah Messaging

    40%
    1 Rating

    Percolate

    N/A
    0 Ratings

    Support Rating

    2.0

    Cheetah Messaging

    20%
    2 Ratings

    Percolate

    N/A
    0 Ratings

    Implementation Rating

    Cheetah Messaging

    N/A
    0 Ratings
    9.0

    Percolate

    90%
    2 Ratings

    Likelihood to Recommend

    Cheetah Messaging

    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
    Anonymous | TrustRadius Reviewer

    Percolate

    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Inés Prieto | TrustRadius Reviewer

    Pros

    Cheetah Messaging

    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
    Duncan Hernandez | TrustRadius Reviewer

    Percolate

    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Olin Graczyk | TrustRadius Reviewer

    Cons

    Cheetah Messaging

    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
    Anonymous | TrustRadius Reviewer

    Percolate

    • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
    • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Cheetah Messaging

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Percolate

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    Likelihood to Renew

    Cheetah Messaging

    Cheetah Messaging 7.6
    Based on 3 answers
    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
    Anonymous | TrustRadius Reviewer

    Percolate

    Percolate 10.0
    Based on 2 answers
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Ashlee Taylor, MBA | TrustRadius Reviewer

    Usability

    Cheetah Messaging

    Cheetah Messaging 4.0
    Based on 1 answer
    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
    Anonymous | TrustRadius Reviewer

    Percolate

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Cheetah Messaging

    Cheetah Messaging 2.0
    Based on 2 answers
    Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
    Anonymous | TrustRadius Reviewer

    Percolate

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Cheetah Messaging

    No score
    No answers yet
    No answers on this topic

    Percolate

    Percolate 9.0
    Based on 2 answers
    Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Cheetah Messaging

    Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
    Hinal S | TrustRadius Reviewer

    Percolate

    Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Cheetah Messaging

    • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
    • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
    Anonymous | TrustRadius Reviewer

    Percolate

    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Nancy Ryerson | TrustRadius Reviewer

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