Cheetah Messaging vs Revinate

Likelihood to Recommend

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

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Verified User

Team Lead in Information Technology

Entertainment Company, 51-200 employees

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• Excellent for sending out sales campaigns.• Drip email features are great.• The automations are great.• If someone outside the hotel/hospitality industry asked about Revinate, I would likely recommend a different CRM.

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Tiffiny Costello

Creative Director

Hotel SorrentoHospitality, 11-50 employees

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Feature Rating Comparison

Cheetah Messaging

Revinate

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cheetah Messaging

Revinate

Dashboards

Standard reports

Custom reports

Pros

Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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Duncan Hernandez

BI Engineer II

Answer Financial Inc.Insurance, 201-500 employees

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Filters all guests reviews into one place.
Allows us to respond to guest reviews easily.
Revinate has a multitude of reporting options and functionality that allow us to dig down to key areas of interest.

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Stephanie MacMillan

Revinate & Social Content Manager

Wyndham & Wyndham Garden Lake Buena Vista Disney Springs Resort AreaHospitality, 201-500 employees

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Cons

The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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Verified User

Professional in Marketing

Automotive Company, 51-200 employees

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The email design area is a little cumbersome at times.
I wish there was a way to create Landing Pages linked to automations like Mailchimp has, that I could then add to our website via HTML code or integration.
I wish I could integrate Revinate with Facebook Ads so I could optimize my lead gen efforts.

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Tiffiny Costello

Creative Director

Hotel SorrentoHospitality, 11-50 employees

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Likelihood to Renew

Cheetah Messaging 7.6

Based on 3 answers

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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Verified User

Employee in Marketing

51-200 employees

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No score

No answers yet

No answers on this topic

Usability

Cheetah Messaging 4.0

Based on 1 answer

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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Verified User

Employee in Marketing

51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Cheetah Messaging 2.0

Based on 2 answers

Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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Verified User

Employee in Marketing

51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.

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Verified User

Strategist in Marketing

Human Resources Company, 10,001+ employees

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Survey Monkey pales in comparison to Revinate because of the depths Revinate has to offer. Survey Monkey is good for surface level tallying if you can get your client to fill out the surveys. But again, it is a simple survey tool wheres Revinate offers in depth analysis.

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Stephanie MacMillan

Revinate & Social Content Manager

Wyndham & Wyndham Garden Lake Buena Vista Disney Springs Resort AreaHospitality, 201-500 employees

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Return on Investment

Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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Verified User

Manager in Marketing

Insurance Company, 51-200 employees

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Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us.

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Tiffiny Costello

Creative Director

Hotel SorrentoHospitality, 11-50 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Cheetah Messaging

Revinate

Cheetah Messaging

Revinate

Cheetah Messaging

Revinate

Cheetah Messaging

Revinate

Likelihood to Recommend