What users are saying about
15 Ratings
39 Ratings
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Score 8.4 out of 100
15 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Cheetah Messaging ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.9

Cheetah Messaging

79%
7.4

WebEngage

74%
Cheetah Messaging ranks higher in 7/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
N/A
0 Ratings

Dynamic content

9.0
90%
11 Ratings
7.3
73%
6 Ratings

Ability to test dynamic content

7.5
75%
11 Ratings
7.7
77%
6 Ratings

Landing pages

7.0
70%
11 Ratings
N/A
0 Ratings

A/B testing

8.0
80%
10 Ratings
N/A
0 Ratings

Mobile optimization

9.0
90%
10 Ratings
6.4
64%
5 Ratings

Email deliverability reporting

8.0
80%
19 Ratings
7.0
70%
6 Ratings

List management

8.0
80%
11 Ratings
7.9
79%
6 Ratings

Triggered drip sequences

8.0
80%
9 Ratings
8.3
83%
6 Ratings

Reporting & Analytics

7.7

Cheetah Messaging

77%
7.2

WebEngage

72%
Cheetah Messaging ranks higher in 3/3 features

Dashboards

7.5
75%
11 Ratings
7.5
75%
6 Ratings

Standard reports

8.0
80%
11 Ratings
7.5
75%
6 Ratings

Custom reports

7.5
75%
11 Ratings
6.7
67%
6 Ratings

Pre-Send Testing

7.8

Cheetah Messaging

78%

WebEngage

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings

Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings

Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings

Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings

Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings

Email Previews

8.7
87%
3 Ratings
N/A
0 Ratings

Lead Management

Cheetah Messaging

Feature Set Not Supported
N/A
6.2

WebEngage

62%
WebEngage ranks higher in 2/2 features

Lead nurturing

N/A
0 Ratings
6.7
67%
5 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
5.7
57%
5 Ratings

Campaign Management

Cheetah Messaging

Feature Set Not Supported
N/A
7.0

WebEngage

70%
WebEngage ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.0
80%
5 Ratings

Event/webinar marketing

N/A
0 Ratings
5.9
59%
4 Ratings

Platform & Infrastructure

Cheetah Messaging

Feature Set Not Supported
N/A
7.1

WebEngage

71%
WebEngage ranks higher in 4/4 features

API

N/A
0 Ratings
8.2
82%
6 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.2
72%
5 Ratings

Customizability

N/A
0 Ratings
6.9
69%
5 Ratings

Integration with Salesforce.com

N/A
0 Ratings
6.2
62%
5 Ratings

Attribute Ratings

  • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
7.7

WebEngage

77%
6 Ratings

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings

WebEngage

N/A
0 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating

WebEngage

N/A
0 Ratings

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings

WebEngage

N/A
0 Ratings

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

WebEngage

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Atul Chaudhary | TrustRadius Reviewer

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Hinal S | TrustRadius Reviewer

WebEngage

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
Atul Chaudhary | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

WebEngage

  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Anonymous | TrustRadius Reviewer

Screenshots

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