What users are saying about
34 Ratings
34 Ratings
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Score 5.1 out of 101

Likelihood to Recommend

CheetahMail

CheetahMail is a great tool to get your message out easily and fast. Scheduling campaigns is helpful when you have a small ecommerce team working on one to two emails a day
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Feature Rating Comparison

Email & Online Marketing

CheetahMail
6.1
WYSIWYG email editor
CheetahMail
6.0
Dynamic content
CheetahMail
7.0
Ability to test dynamic content
CheetahMail
7.0
Landing pages
CheetahMail
4.0
A/B testing
CheetahMail
6.0
Mobile optimization
CheetahMail
5.0
Email deliverability
CheetahMail
8.0
List management
CheetahMail
7.1
Triggered drip sequences
CheetahMail
5.1

Reporting & Analytics

CheetahMail
3.7
Dashboards
CheetahMail
4.0
Standard reports
CheetahMail
4.1
Custom reports
CheetahMail
3.0

Pros

CheetahMail

  • CheetahMail's core strength is its data expertise and services. Without their vast knowledge working with so many clients, it would be much more difficult to integrate and create these automated programs. Their development teams for these types of projects are well versed in data set needs per client and mapping to CheetahMail-specific formats.
  • Their client services team (especially if you are contracted in a higher plan) is quite good. They are quite responsive and always try to make sure that the client is doing well. This would include the senior manager (initial contracts / reviews); day to day manager (campaign assistance/troubleshooting) and the other specialty teams I mentioned previously.
  • Investigations. The teams there are fantastic at answering issues and/or doing analysis to help their clients. For instance, a critical issue with delivery of emails required extensive analysis by all sides, and the CheetahMail team's work was critical in finding the issue with the data sets we were providing the system.
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Cons

CheetahMail

  • Although my personal preference is for a bit "older" styled web UI because of my experience, I can see that the CheetahMail main UI system could be improved for better user experience, incorporating more of the recent web standards for code. It can come across a bit "clunky" at first and only after using it for time is it easier to navigate.
  • Their online support / guide to use the tool needs updating. This may be more impactful for folks trying to utilize more of their advanced functionality (custom preference center form coding, subscriber report management). Although their client teams are welcome to answer questions, sometimes the need is for self-service, and the user guide isn't the best.
  • I mentioned that if you're on one of the higher, dedicated-account manager contracts, your support is quite full. However, if you're on a lower priced tier / essentially a self-service model, it's a bit difficult to get a hold of the general support team (you have more of a "pool") than is desired. I should say that these things are up/down depending on what's happening to their other clients (so basically this isn't really different than most 3rd-party vendors.)
  • CheetahMail needs to incorporate / help clients with newer responsive email design capabilities for non-technical users, ie. similar to my first comment regarding overall UI improvements.
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Likelihood to Renew

CheetahMail

CheetahMail 7.6
Based on 3 answers
It would be purely based on costs and whether my organization can afford to continue using the service. The organization is in the middle of product and service transitions from older models, so overall performance beyond the email channel will ultimately decide. If money is affordable, there is no reason we'd leave the Cheetahmail platform.
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Usability

CheetahMail

CheetahMail 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
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Support

CheetahMail

CheetahMail 2.0
Based on 1 answer
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
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Alternatives Considered

CheetahMail

To be honest, all ESPs at a core level offer the same features to manage an email program effectively. The true decision making then is based on what their specialty service(s) may be. ExactTarget is a wonderful UI and integrations across many channels, but it is quite expensive and really for large enterprise organizations. Yesmail does have a great creative-services department. Strongmail, although good, does not offer any significant difference in the market, but price is slightly less so aren't bad solutions. DREAM is probably the "middle" between a Cheetahmail and ExactTarget from a UI look-and-feel and functionality perspective, and their data access is quite good. Cheetahmail was selected in the end because it offered more than a smaller ESP for functionality for larger enterprises, but was still within a cost range that was affordable for my company. (In fairness, there was also an existing relationship with Experian on non-email data services which also made extending the relationship make sense.)
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Return on Investment

CheetahMail

  • Positive -- From a process efficiency point of view, we were able to scale down the number of individuals managing the entire program (effectively 3), yet adding 5+ new lines of business. This efficiency cannot be stated enough -- I'd estimate at least a 100 man hours on standard campaigns alone saved per year, and the time to market for new product email programs/transactional messaging was literally weeks instead of months. This saved (based on standard project fees) at least 10-15K.
  • Positive -- after our installing the platform and all the integrations we implemented, we saw a 10% lift just on our standard campaign returns due to having the ability to better manage and segment our audience (for better personalization), as well as an improved ISP and deliverability score because of their ISP relations team.
  • Negative -- some of the later stage integrations we needed (enhancements to existing to extend our segmentation and tracking capabilities) started to become cost prohibitive. This was mainly due to our needing to move our contract tier to a lower level (due to overall company cost saving needs beyond the email channel) and thus, we have to hold on certain desired projects. This has caused some issues as far as attempts to make our revenue targets. So pricing has caused some issues.
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Pricing Details

CheetahMail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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