What users are saying about
32 Ratings
32 Ratings
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Score 4.9 out of 101

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Likelihood to Recommend

CheetahMail

CheetahMail is a great tool to get your message out easily and fast. Scheduling campaigns is helpful when you have a small ecommerce team working on one to two emails a day
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Feature Rating Comparison

Email & Online Marketing

CheetahMail
6.3
WYSIWYG email editor
CheetahMail
6.0
Dynamic content
CheetahMail
7.0
Ability to test dynamic content
CheetahMail
7.0
Landing pages
CheetahMail
4.0
A/B testing
CheetahMail
6.0
Mobile optimization
CheetahMail
5.0
Email deliverability
CheetahMail
8.3
List management
CheetahMail
7.5
Triggered drip sequences
CheetahMail
5.8

Reporting & Analytics

CheetahMail
4.0
Dashboards
CheetahMail
4.0
Standard reports
CheetahMail
5.0
Custom reports
CheetahMail
3.0

Pros

  • CheetahMail has grown their platform from just a batch and blast of large quantities of email to one that allows for strategic consumer profiling and targeting. The tool has made strides towards getting to the analytical data so we can do some granular targeting.
  • CheetahMail's strength is and has always been in sending out large quantities of email quickly. They have also enabled actionable consumer profiles for more granular targeting.
  • The platform lends its self to deliver more effective campaigns and measureable results by matching clients’ audience data to display, video, social, mobile and media activating the audience or consumer.
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Cons

  • Reporting: already works great, but additional reporting features could be beneficial.
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Likelihood to Renew

CheetahMail7.6
Based on 3 answers
It would be purely based on costs and whether my organization can afford to continue using the service. The organization is in the middle of product and service transitions from older models, so overall performance beyond the email channel will ultimately decide. If money is affordable, there is no reason we'd leave the Cheetahmail platform.
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Usability

CheetahMail4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
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Support

CheetahMail2.0
Based on 1 answer
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
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Alternatives Considered

To be honest, all ESPs at a core level offer the same features to manage an email program effectively. The true decision making then is based on what their specialty service(s) may be. ExactTarget is a wonderful UI and integrations across many channels, but it is quite expensive and really for large enterprise organizations. Yesmail does have a great creative-services department. Strongmail, although good, does not offer any significant difference in the market, but price is slightly less so aren't bad solutions. DREAM is probably the "middle" between a Cheetahmail and ExactTarget from a UI look-and-feel and functionality perspective, and their data access is quite good. Cheetahmail was selected in the end because it offered more than a smaller ESP for functionality for larger enterprises, but was still within a cost range that was affordable for my company. (In fairness, there was also an existing relationship with Experian on non-email data services which also made extending the relationship make sense.)
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Return on Investment

  • Positive -- From a process efficiency point of view, we were able to scale down the number of individuals managing the entire program (effectively 3), yet adding 5+ new lines of business. This efficiency cannot be stated enough -- I'd estimate at least a 100 man hours on standard campaigns alone saved per year, and the time to market for new product email programs/transactional messaging was literally weeks instead of months. This saved (based on standard project fees) at least 10-15K.
  • Positive -- after our installing the platform and all the integrations we implemented, we saw a 10% lift just on our standard campaign returns due to having the ability to better manage and segment our audience (for better personalization), as well as an improved ISP and deliverability score because of their ISP relations team.
  • Negative -- some of the later stage integrations we needed (enhancements to existing to extend our segmentation and tracking capabilities) started to become cost prohibitive. This was mainly due to our needing to move our contract tier to a lower level (due to overall company cost saving needs beyond the email channel) and thus, we have to hold on certain desired projects. This has caused some issues as far as attempts to make our revenue targets. So pricing has caused some issues.
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Pricing Details

CheetahMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details