Likelihood to Recommend Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Read full review I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Read full review Pros Fairly intuitive if you have previous experience with high-end email tools. The training opportunities are good - they offer both online and/or live training. The support we receive is very good. The reporting feature is good - a lot of detailed information. Read full review Internal management - This is a great web-based tool that allows our users to see what emails go to whom. Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out. Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database. Read full review Cons The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying. Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were. It would be nice to see performance reports available within the campaign itself, as well as within the reporting section. Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous. Read full review The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.) Read full review Likelihood to Renew As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Read full review Usability CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Read full review Support Rating Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Read full review Alternatives Considered While both Epsilon Agility Harmony and
Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than
HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Read full review CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
Read full review Return on Investment Increased email production = more communication to customers. Better reporting = determine areas for improvement or scale up efforts. Working on getting our triggered emails optimized - there's a great opportunity for this with this tool. Read full review The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support. Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS. Read full review ScreenShots