Choozle vs. Zeta Marketing Platform

It works well if you have a small budget that you want to fully control. If you don't have to know where your ads actually ran, this will work.

Incentivized

• Good for very basic management of a search program.
• Not good for much else since it is buggy and lacks many features that competitors offer.
• Also may be good for someone who is looking for a low-cost DMS.

Incentivized

• Easy to use
• Plenty of targeting options
• Self control spending
• Great reporting

Incentivized

• Good customer service.
• They were flexible in allowing us to access backend data.

Incentivized

• Customer Support
• Need to be able to tell me what sites my ads were delivered to
• UX

Incentivized

• Buggy!
• Lacks many features competitors offer (like labeling).
• No clear roadmap for the future with their SEM product.

Incentivized

We use them for some campaigns, but no longer use them exclusively. They also charge a monthly platform fee of $99. We spent 100K a month with them.

Incentivized

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

Incentivized

• we switched away from Choozle after a 6-month test run
• ROI was up the first month, but down 5 after so we went to a new DSP

Incentivized

• Did push through implementations but was buggy
• Fast UI

Incentivized