What users are saying about
Top Rated
461 Ratings
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Top Rated
3058 Ratings
Top Rated
461 Ratings
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Score 8.6 out of 100

Salesforce

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Top Rated
3058 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Sales Force Automation

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.2

    Salesforce

    82%
    Salesforce.com ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    8.5
    85%
    185 Ratings

    Workflow management

    N/A
    0 Ratings
    8.2
    82%
    177 Ratings

    Territory management

    N/A
    0 Ratings
    8.0
    80%
    146 Ratings

    Opportunity management

    N/A
    0 Ratings
    8.6
    86%
    181 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    7.9
    79%
    170 Ratings

    Contract management

    N/A
    0 Ratings
    8.0
    80%
    143 Ratings

    Quote & order management

    N/A
    0 Ratings
    7.8
    78%
    135 Ratings

    Interaction tracking

    N/A
    0 Ratings
    8.3
    83%
    157 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    8.2
    82%
    128 Ratings

    Customer Service & Support

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.6

    Salesforce

    86%
    Salesforce.com ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    9.0
    90%
    56 Ratings

    Call center management

    N/A
    0 Ratings
    8.4
    84%
    42 Ratings

    Help desk management

    N/A
    0 Ratings
    8.3
    83%
    46 Ratings

    Marketing Automation

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.3

    Salesforce

    83%
    Salesforce.com ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.4
    84%
    168 Ratings

    Email marketing

    N/A
    0 Ratings
    8.1
    81%
    143 Ratings

    CRM Project Management

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    7.8

    Salesforce

    78%
    Salesforce.com ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    8.0
    80%
    160 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    6.7
    67%
    37 Ratings

    Reporting

    N/A
    0 Ratings
    8.5
    85%
    124 Ratings

    CRM Reporting & Analytics

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.4

    Salesforce

    84%
    Salesforce.com ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.3
    83%
    157 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.5
    85%
    173 Ratings

    Customizable reports

    N/A
    0 Ratings
    8.5
    85%
    181 Ratings

    Customization

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.4

    Salesforce

    84%
    Salesforce.com ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    8.5
    85%
    174 Ratings

    Custom objects

    N/A
    0 Ratings
    8.6
    86%
    166 Ratings

    Scripting environment

    N/A
    0 Ratings
    8.2
    82%
    126 Ratings

    API for custom integration

    N/A
    0 Ratings
    8.3
    83%
    146 Ratings

    Security

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.8

    Salesforce

    88%
    Salesforce.com ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    8.8
    88%
    143 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.8
    88%
    137 Ratings

    Social CRM

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.3

    Salesforce

    83%
    Salesforce.com ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    8.3
    83%
    115 Ratings

    Social engagement

    N/A
    0 Ratings
    8.4
    84%
    113 Ratings

    Integrations with 3rd-party Software

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.2

    Salesforce

    82%
    Salesforce.com ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    8.2
    82%
    150 Ratings

    Compensation management

    N/A
    0 Ratings
    8.2
    82%
    101 Ratings

    Platform

    Cision Communications Cloud

    Feature Set Not Supported
    N/A
    8.4

    Salesforce

    84%
    Salesforce.com ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    8.4
    84%
    158 Ratings

    Attribute Ratings

    • Cision Communications Cloud is rated higher in 4 areas: Likelihood to Recommend, Performance, Support Rating, Implementation Rating
    • Salesforce.com is rated higher in 5 areas: Likelihood to Renew, Usability, Availability, Online Training, Product Scalability

    Likelihood to Recommend

    8.5

    Cision Communications Cloud

    85%
    277 Ratings
    8.2

    Salesforce

    82%
    302 Ratings

    Likelihood to Renew

    7.1

    Cision Communications Cloud

    71%
    17 Ratings
    9.4

    Salesforce

    94%
    49 Ratings

    Usability

    7.0

    Cision Communications Cloud

    70%
    53 Ratings
    8.5

    Salesforce

    85%
    91 Ratings

    Availability

    9.1

    Cision Communications Cloud

    91%
    3 Ratings
    9.8

    Salesforce

    98%
    54 Ratings

    Performance

    9.1

    Cision Communications Cloud

    91%
    3 Ratings
    9.0

    Salesforce

    90%
    36 Ratings

    Support Rating

    8.9

    Cision Communications Cloud

    89%
    321 Ratings
    8.1

    Salesforce

    81%
    118 Ratings

    In-Person Training

    Cision Communications Cloud

    N/A
    0 Ratings
    7.9

    Salesforce

    79%
    11 Ratings

    Online Training

    8.0

    Cision Communications Cloud

    80%
    3 Ratings
    9.1

    Salesforce

    91%
    15 Ratings

    Implementation Rating

    10.0

    Cision Communications Cloud

    100%
    7 Ratings
    9.4

    Salesforce

    94%
    32 Ratings

    Configurability

    Cision Communications Cloud

    N/A
    0 Ratings
    10.0

    Salesforce

    100%
    2 Ratings

    Contract Terms and Pricing Model

    Cision Communications Cloud

    N/A
    0 Ratings
    9.1

    Salesforce

    91%
    10 Ratings

    Product Scalability

    7.3

    Cision Communications Cloud

    73%
    1 Rating
    10.0

    Salesforce

    100%
    2 Ratings

    Professional Services

    Cision Communications Cloud

    N/A
    0 Ratings
    9.3

    Salesforce

    93%
    8 Ratings

    Vendor post-sale

    9.1

    Cision Communications Cloud

    91%
    1 Rating

    Salesforce

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    Cision Communications Cloud

    91%
    1 Rating

    Salesforce

    N/A
    0 Ratings

    Likelihood to Recommend

    Cision

    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    Read full review

    Salesforce

    Ability to create dashboards. The project progress can be easily tracked. Tickets can be fed with all the right data and the same can be exported. You can customize the fields as per your usage. Can be used for multiple projects. The reports generated are accurate in nature and can be used for making important decisions and improvements.
    Read full review

    Pros

    Cision

    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Read full review

    Salesforce

    • Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
    • Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
    • Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
    Read full review

    Cons

    Cision

    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Read full review

    Salesforce

    • Would like easier integration of Einstein data in Salesforce Dashboards so we do not have to navigate to the Analytics Studio.
    • Quicker adoption of custom objects into new offerings like the Pipeline Navigator.
    • Continued expansion of Salesforce Surveys for more features and flexibility.
    Read full review

    Pricing Details

    Cision Communications Cloud

    Starting Price

    Editions & Modules

    Cision Communications Cloud editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Salesforce

      Starting Price

      $25 per month

      Editions & Modules

      Salesforce editions and modules pricing
      EditionModules
      Essentials$25.001
      Professional$75.002
      Enterprise$150.003
      Unlimited$300.004

      Footnotes

      1. Per User/Per Month
      2. Per User/Per Month
      3. Per User/Per Month
      4. Per user/Per month

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Cision

      While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
      Read full review

      Salesforce

      While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
      Read full review

      Usability

      Cision

      The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
      Read full review

      Salesforce

      Compared to the Salesforce Classic layout, the Lightning Experience is very user-friendly. Customize your top navigation bar to include quick links to your most frequently used records, objects, or reports. There are free online courses from Salesforce called "Trail Heads" to help new users get acquainted with the CRM. As a whole, it's a well-designed and user-friendly website. All is well, and there have been no problems so far.
      Read full review

      Reliability and Availability

      Cision

      Easily accessible 24/7.
      Read full review

      Salesforce

      Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
      Read full review

      Performance

      Cision

      Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
      Read full review

      Salesforce

      Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
      Points per Salesforce -
      1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
      2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
      3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
      4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
      5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
      6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
      7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
      8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
      9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
      Read full review

      Support Rating

      Cision

      For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
      Read full review

      Salesforce

      Account managers are awesome for the most part but change every year. So just as they are getting to know your business they usually switch accounts. We have premier success now which gives us 24/7 access to support, which has been helpful as we deal with integration issues with APIs and across Salesforce products.
      Read full review

      In-Person Training

      Cision

      No answers on this topic

      Salesforce

      I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

      I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
      Read full review

      Online Training

      Cision

      The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
      Read full review

      Salesforce

      I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

      We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
      Read full review

      Implementation Rating

      Cision

      There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
      Read full review

      Salesforce

      Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
      Read full review

      Alternatives Considered

      Cision

      It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
      Read full review

      Salesforce

      When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.
      Read full review

      Contract Terms and Pricing Model

      Cision

      No answers on this topic

      Salesforce

      The contract process was arduous. Some of that was because of the purchasing issues with our university, but as mentioned previously, we got a quote for a package and then they also recommended add-on fees. These were things we did not end up going with because we had budgeted based on the originally quoted amount. This has slowed down our implementation phase and meant we were paying for two CRM software for longer than I would have liked.
      Read full review

      Scalability

      Cision

      Easy to use, but still room for improvement.
      Read full review

      Salesforce

      I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
      Read full review

      Professional Services

      Cision

      No answers on this topic

      Salesforce

      Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
      Read full review

      Return on Investment

      Cision

      • Cision has a net positive impact on time savings for staff so we can be quicker to market
      • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
      • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
      Read full review

      Salesforce

      • Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
      • Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.
      Read full review

      Screenshots

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