What users are saying about
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Top Rated
442 Ratings
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Cision Communications Cloud

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Top Rated
442 Ratings
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Score 8.1 out of 100

Salesforce

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Score 8.3 out of 100

Likelihood to Recommend

Cision Communications Cloud

Cision Communications Cloud is good to help build media lists and keeping track of updates in media contacts — much better than if you were trying to do it without such a tool. It's good for sending out press releases via email, without having to pay additional money for PR Newswire. In addition, it's good if you have one main person at your company using Cision, as at least our subscription only allows one user at a time. It's less helpful if you have multiple users who need it simultaneously, as this would cost more. It's also less helpful for tracking outcomes because we don't have media monitoring, which would have cost an additional $10,000 or so. One of our clients did subscribe to media monitoring through Cision's NextGen, but it seems like the two platforms are not integrated very well. With this media monitoring, "clips" of print newspaper articles are provided via LexisNexis as text-only, and not as printed in the paper with a photo.
Lynn Meadows | TrustRadius Reviewer

Salesforce

[Salesforce.com] is well suited for creating campaigns, tracking clicks, cutting the sales cycle and automating the whole marketing process. Salesforce provides a full view of the customer, such as communication history, activity history, social mentions and so much more using contact management. It may not be appropriate for small businesses because of its price.
Daniel Cooper | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Cision Communications Cloud
Salesforce
7.5
Customer data management / contact management
Cision Communications Cloud
Salesforce
8.1
Workflow management
Cision Communications Cloud
Salesforce
7.3
Territory management
Cision Communications Cloud
Salesforce
7.4
Opportunity management
Cision Communications Cloud
Salesforce
7.8
Integration with email client (e.g., Outlook or Gmail)
Cision Communications Cloud
Salesforce
7.3
Contract management
Cision Communications Cloud
Salesforce
7.3
Quote & order management
Cision Communications Cloud
Salesforce
7.2
Interaction tracking
Cision Communications Cloud
Salesforce
7.8
Channel / partner relationship management
Cision Communications Cloud
Salesforce
7.3

Customer Service & Support

Cision Communications Cloud
Salesforce
8.5
Case management
Cision Communications Cloud
Salesforce
9.0
Call center management
Cision Communications Cloud
Salesforce
8.4
Help desk management
Cision Communications Cloud
Salesforce
8.3

Marketing Automation

Cision Communications Cloud
Salesforce
7.5
Lead management
Cision Communications Cloud
Salesforce
7.6
Email marketing
Cision Communications Cloud
Salesforce
7.4

CRM Project Management

Cision Communications Cloud
Salesforce
7.3
Task management
Cision Communications Cloud
Salesforce
7.3
Billing and invoicing management
Cision Communications Cloud
Salesforce
6.7
Reporting
Cision Communications Cloud
Salesforce
7.8

CRM Reporting & Analytics

Cision Communications Cloud
Salesforce
8.0
Forecasting
Cision Communications Cloud
Salesforce
7.8
Pipeline visualization
Cision Communications Cloud
Salesforce
8.1
Customizable reports
Cision Communications Cloud
Salesforce
8.2

Customization

Cision Communications Cloud
Salesforce
7.6
Custom fields
Cision Communications Cloud
Salesforce
7.9
Custom objects
Cision Communications Cloud
Salesforce
7.7
Scripting environment
Cision Communications Cloud
Salesforce
7.3
API for custom integration
Cision Communications Cloud
Salesforce
7.7

Security

Cision Communications Cloud
Salesforce
8.1
Single sign-on capability
Cision Communications Cloud
Salesforce
8.0
Role-based user permissions
Cision Communications Cloud
Salesforce
8.2

Social CRM

Cision Communications Cloud
Salesforce
7.1
Social data
Cision Communications Cloud
Salesforce
7.2
Social engagement
Cision Communications Cloud
Salesforce
7.1

Integrations with 3rd-party Software

Cision Communications Cloud
Salesforce
7.2
Marketing automation
Cision Communications Cloud
Salesforce
7.1
Compensation management
Cision Communications Cloud
Salesforce
7.2

Platform

Cision Communications Cloud
Salesforce
7.7
Mobile access
Cision Communications Cloud
Salesforce
7.7

Pros

Cision Communications Cloud

  • Influencer research: I am able to quickly find the right reporter or editor for my pitch because Cision lets me know what they write about, their communications preferences, past articles, etc.
  • Distribution: I appreciate a template to help streamline my pitch and press release distribution that allows me to send my news to a targeted list of contacts without having to send individual emails. I can send out communications with just a few steps, in just a few minutes.
  • News search: I use Cision to scan for news and monitor for mentions of my clients. I also use this feature to keep tabs on topics and key terms of interest to me and my clients to stay ahead of emerging trends and stay on top of emerging discussions in my clients' industries.
Erin Witt, APR | TrustRadius Reviewer

Salesforce

  • Each channel can be independently integrated with other services, which makes for very extensive communication.
  • It is easy to identify each potential customer thanks to Salesforce's bookmarking system.
  • Payment information generated by salespeople within the platform can be used to create reports.
Robert Burns | TrustRadius Reviewer

Cons

Cision Communications Cloud

  • The social component could be upgraded to more accurately collect metrics on ephemeral content.
  • Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
  • Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.
Anonymous | TrustRadius Reviewer

Salesforce

  • When you close SF and open it the next day it tends to open old cases (tabs). You'll end up with tab overload if you don't put time into closing old ones.
  • If you start a case and don't have all the required fields completed, you'll lose it all if you try saving it too soon.
Ben Johnson | TrustRadius Reviewer

Likelihood to Renew

Cision Communications Cloud

Cision Communications Cloud 8.5
Based on 15 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Buck Banks | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

Cision Communications Cloud

Cision Communications Cloud 7.7
Based on 51 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Kevin Allen | TrustRadius Reviewer

Salesforce

Salesforce 7.2
Based on 53 answers
While not the most robust software available for tracking and following up with leads, the UI is fairly straight forward and you know right away what you are getting and how to interact with it. While some initial training is required, it is still simple enough for most users to interact with it on a daily basis without feeling burdensome.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 9.8
Based on 27 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger | TrustRadius Reviewer

Performance

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Susan Tull | TrustRadius Reviewer

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

Cision Communications Cloud

Cision Communications Cloud 8.4
Based on 320 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 6.8
Based on 49 answers
I've used Salesforce in large sales organizations where there were people on staff who were trained in Salesforce, and I was instructed to contact them. They did know exactly what to do and how to resolve issues, but with a big Saleforce they were often very busy. I would have preferred to contact Salesforce's customer support, but I'm not sure if that is possible since each company's version of Salesforce can be customized so much.
Jason Carlage | TrustRadius Reviewer

In-Person Training

Cision Communications Cloud

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Anonymous | TrustRadius Reviewer

Online Training

Cision Communications Cloud

Cision Communications Cloud 8.2
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Cindy Arco | TrustRadius Reviewer

Salesforce

Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Anonymous | TrustRadius Reviewer

Implementation Rating

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Susan Tull | TrustRadius Reviewer

Salesforce

Salesforce 9.4
Based on 16 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cision Communications Cloud

We selected Cision Communications Cloud (TrendKite)* because we liked its advanced analytics and visualization and the ability to find individual journalists' interests and target them with specific pitches. We also heard that TrendKite has best in class customer service and support. But we missed the content distribution capabilities of Cision and found configuring TrendKite for our day to day and ongoing use challenging.
Anonymous | TrustRadius Reviewer

Salesforce

The biggest advantage with Salesforce is likely the biggest detractor as well. It is largely a blank slate. The system is not customized to any one business or industry out of the box. You have to design everything - which is great if you are looking for a highly customized system, but very difficult for small or even medium sized firms without help from a 3rd party. We developed everything 100% in house. It has been quite a learning curve, but ultimately we preferred this method to farming out the work.
Jeff Fralick | TrustRadius Reviewer

Scalability

Cision Communications Cloud

Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
Anonymous | TrustRadius Reviewer

Return on Investment

Cision Communications Cloud

  • Cision has a net positive impact on time savings for staff so we can be quicker to market
  • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
  • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Dan Lobring | TrustRadius Reviewer

Salesforce

  • ROI is most noticeable when you are able to consolidate disparate legacy systems and move all of their data from a local data center up to the cloud. You end up saving a ton of money that no longer needs to be spent on hardware, software, maintenance, IT, etc.
  • The recurring licensing model is not ideal when it comes to ROI impact, as the long term expenditure will be significant. However, the hidden cost savings that it brings due to a smoother running business is not something that should be ignored.
  • One of the main benefits is collaboration. The platform represents a "single source of truth" that can greatly enhance collaboration and data consolidation. This will impact ROI in ways immeasurable but there can be no doubt that the effects are there.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cision Communications Cloud Editions & Modules

Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Edition
Essentials$25.001
Professional$100.001
Enterprise$175.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Cision Communications Cloud
8.2
Salesforce
7.8

Likelihood to Renew

Cision Communications Cloud
8.5
Salesforce
10.0

Usability

Cision Communications Cloud
7.7
Salesforce
7.2

Reliability and Availability

Cision Communications Cloud
9.1
Salesforce
9.8

Performance

Cision Communications Cloud
9.1
Salesforce
9.0

Support Rating

Cision Communications Cloud
8.4
Salesforce
6.8

In-Person Training

Cision Communications Cloud
Salesforce
7.9

Online Training

Cision Communications Cloud
8.2
Salesforce
9.1

Implementation Rating

Cision Communications Cloud
10.0
Salesforce
9.4

Scalability

Cision Communications Cloud
7.3
Salesforce
10.0

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