Cision Communications Cloud vs. Scope by Mediaocean

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cision Communications Cloud
Score 8.6 out of 10
N/A
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.N/A
Scope by Mediaocean
Score 10.0 out of 10
N/A
4C is a global data science and marketing technology company headquartered in Chicago, that delivers self-service software for brands to execute video-centric marketing and optimize business outcomes. The vendor boasts that brands, global agencies, and media owners trust the Scope by 4C platform to identify valuable consumers and reach them across channels and devices.N/A
Pricing
Cision Communications CloudScope by Mediaocean
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Cision Communications CloudScope by Mediaocean
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cision Communications CloudScope by Mediaocean
Top Pros
Top Cons

No answers on this topic

User Ratings
Cision Communications CloudScope by Mediaocean
Likelihood to Recommend
8.5
(277 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.0
(17 ratings)
-
(0 ratings)
Usability
7.0
(53 ratings)
-
(0 ratings)
Availability
9.1
(3 ratings)
-
(0 ratings)
Performance
9.1
(3 ratings)
-
(0 ratings)
Support Rating
8.9
(321 ratings)
10.0
(2 ratings)
Online Training
8.0
(3 ratings)
-
(0 ratings)
Implementation Rating
10.0
(7 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Cision Communications CloudScope by Mediaocean
Likelihood to Recommend
Cision
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
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Mediaocean
The perfect tool for a team looking to bring social, Amazon, or OTT in-house.
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Pros
Cision
  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
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Mediaocean
  • Co-op budget management
  • Audience targeting
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Cons
Cision
  • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
  • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
  • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
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Mediaocean
  • Amazon bidding
  • Syncing more audience in OTT
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Likelihood to Renew
Cision
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
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Mediaocean
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Usability
Cision
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
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Mediaocean
No answers on this topic
Reliability and Availability
Cision
Easily accessible 24/7.
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Mediaocean
No answers on this topic
Performance
Cision
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
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Mediaocean
No answers on this topic
Support Rating
Cision
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
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Mediaocean
Team is always very responsive from the account manager to the C-Level.
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Online Training
Cision
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
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Mediaocean
No answers on this topic
Implementation Rating
Cision
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
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Mediaocean
No answers on this topic
Alternatives Considered
Cision
It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
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Mediaocean
Not what we were looking for to scale.
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Scalability
Cision
Easy to use, but still room for improvement.
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Mediaocean
No answers on this topic
Return on Investment
Cision
  • Cision has a net positive impact on time savings for staff so we can be quicker to market
  • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
  • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
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Mediaocean
  • Increased ROAS in social media buys
  • Increased audience segmentation
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