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Top Rated
442 Ratings

Cision Communications Cloud

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Top Rated
442 Ratings
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Score 8.1 out of 100
147 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Cision Communications Cloud

Cision Communications Cloud is good to help build media lists and keeping track of updates in media contacts — much better than if you were trying to do it without such a tool. It's good for sending out press releases via email, without having to pay additional money for PR Newswire. In addition, it's good if you have one main person at your company using Cision, as at least our subscription only allows one user at a time. It's less helpful if you have multiple users who need it simultaneously, as this would cost more. It's also less helpful for tracking outcomes because we don't have media monitoring, which would have cost an additional $10,000 or so. One of our clients did subscribe to media monitoring through Cision's NextGen, but it seems like the two platforms are not integrated very well. With this media monitoring, "clips" of print newspaper articles are provided via LexisNexis as text-only, and not as printed in the paper with a photo.
Lynn Meadows | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.5
Boolean keyword searches
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.6
Filtering out noise/spam
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.3
Sentiment analysis
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.0
Broad channel coverage
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.2

Publishing

Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.1
Content planning and scheduling
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.1
Audience targeting
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.0
Content optimization
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
6.8
Workflow management
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
6.7

Engagement

Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.5
Automated routing and prioritization
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.2
Customer interaction histories
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.3
Bulk actions
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.2

Marketing

Cision Communications Cloud
Sprinklr Modern Sales & Engagement
6.9
Lead generation
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
5.4
Content marketing
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.1
Paid media management
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
6.4
Campaigns and promotions
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.9

Channel coverage/integration

Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.3
Twitter
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.5
Facebook
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.4
LinkedIn
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.7
Google+
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
6.5
Instagram
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
6.2
Pinterest
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.2
YouTube
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
6.9

Reporting/analytics

Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.4
Campaign success analytics
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.4
Real-time tracking
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.5
Competitor analysis
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
8.2

Account management

Cision Communications Cloud
Sprinklr Modern Sales & Engagement
6.6
Role-based user permissions & privileges
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.2
Mobile access
Cision Communications Cloud
Sprinklr Modern Sales & Engagement
6.1

Pros

Cision Communications Cloud

  • Influencer research: I am able to quickly find the right reporter or editor for my pitch because Cision lets me know what they write about, their communications preferences, past articles, etc.
  • Distribution: I appreciate a template to help streamline my pitch and press release distribution that allows me to send my news to a targeted list of contacts without having to send individual emails. I can send out communications with just a few steps, in just a few minutes.
  • News search: I use Cision to scan for news and monitor for mentions of my clients. I also use this feature to keep tabs on topics and key terms of interest to me and my clients to stay ahead of emerging trends and stay on top of emerging discussions in my clients' industries.
Erin Witt, APR | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Cision Communications Cloud

  • The social component could be upgraded to more accurately collect metrics on ephemeral content.
  • Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
  • Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cision Communications Cloud

Cision Communications Cloud 8.4
Based on 16 answers
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
Buck Banks | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Cision Communications Cloud

Cision Communications Cloud 7.7
Based on 52 answers
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Kevin Allen | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Easily accessible 24/7.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Cision Communications Cloud

Cision Communications Cloud 9.1
Based on 3 answers
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Susan Tull | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Cision Communications Cloud

Cision Communications Cloud 8.4
Based on 321 answers
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 6.7
Based on 43 answers
I like most of the functions of Sprinklr Modern Engagement, although some of them don't seem to be as simple and straightforward to use as they could be. Ultimately, it gets me the information I need even if it requires a little tinkering. This could also be due to a lack of prolonged experience in the platform.
Anonymous | TrustRadius Reviewer

In-Person Training

Cision Communications Cloud

No score
No answers yet
No answers on this topic

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Cision Communications Cloud

Cision Communications Cloud 8.2
Based on 3 answers
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
Cindy Arco | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Cision Communications Cloud

Cision Communications Cloud 10.0
Based on 7 answers
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Susan Tull | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cision Communications Cloud

We selected Cision Communications Cloud (TrendKite)* because we liked its advanced analytics and visualization and the ability to find individual journalists' interests and target them with specific pitches. We also heard that TrendKite has best in class customer service and support. But we missed the content distribution capabilities of Cision and found configuring TrendKite for our day to day and ongoing use challenging.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Cision Communications Cloud

Cision Communications Cloud 7.3
Based on 1 answer
Easy to use, but still room for improvement.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Cision Communications Cloud

  • Cision has a net positive impact on time savings for staff so we can be quicker to market
  • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
  • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
Dan Lobring | TrustRadius Reviewer

Sprinklr Modern Sales & Engagement

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Pricing Details

Cision Communications Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Sales & Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cision Communications Cloud
8.2
Sprinklr Modern Sales & Engagement
7.4

Likelihood to Renew

Cision Communications Cloud
8.4
Sprinklr Modern Sales & Engagement
8.5

Usability

Cision Communications Cloud
7.7
Sprinklr Modern Sales & Engagement
8.0

Reliability and Availability

Cision Communications Cloud
9.1
Sprinklr Modern Sales & Engagement
9.1

Performance

Cision Communications Cloud
9.1
Sprinklr Modern Sales & Engagement
8.2

Support Rating

Cision Communications Cloud
8.4
Sprinklr Modern Sales & Engagement
6.7

In-Person Training

Cision Communications Cloud
Sprinklr Modern Sales & Engagement
7.0

Online Training

Cision Communications Cloud
8.2
Sprinklr Modern Sales & Engagement
8.4

Implementation Rating

Cision Communications Cloud
10.0
Sprinklr Modern Sales & Engagement
9.0

Scalability

Cision Communications Cloud
7.3
Sprinklr Modern Sales & Engagement
8.2

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