What users are saying about
1 Rating
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Score 10 out of 100
26 Ratings
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Score 7.4 out of 100

Attribute Ratings

  • Claritas PRIZM Premier is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Claritas PRIZM Premier

100%
1 Rating
9.0

Datorama

90%
5 Ratings

Likelihood to Renew

10.0

Claritas PRIZM Premier

100%
1 Rating

Datorama

N/A
0 Ratings

Likelihood to Recommend

Claritas

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
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Salesforce

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
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Pros

Claritas

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
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Salesforce

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
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Cons

Claritas

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
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Salesforce

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
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Pricing Details

Claritas PRIZM Premier

Starting Price

Editions & Modules

Claritas PRIZM Premier editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Datorama

    Starting Price

    $0

    Editions & Modules

    Datorama editions and modules pricing
    EditionModules
    Priced Per UserPrice per user per month when each unit of a SKU allows an individual user to access the technology1
    Flat Fee Per OrgEach Salesforce org that uses these products pays a flat fee for use2
    Priced as a Percentage of Contract ValueSelect products are priced based on how much you’re spending with Salesforce, specifically, a percentage of your contract value3
    Priced Per Planned ConsumptionUsage-based pricing model where we price based on your planned consumption of the product4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Claritas

    It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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    Salesforce

    No answers on this topic

    Alternatives Considered

    Claritas

    No answers on this topic

    Salesforce

    I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
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    Return on Investment

    Claritas

    • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
    • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
    • It has helped support expansion into a new market for our health insurance products.
    • We are able to design products based on the populations needs and behaviors rather than what someone heard.
    • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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    Salesforce

    • Reduced reporting time for media team members
    • Streamlined cadenced reporting
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