1 Rating
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Score 10 out of 100
Top Rated
179 Ratings
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Score 8.8 out of 100

Feature Set Ratings

    Prospecting

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.5

    Demandbase Sales Intelligence Cloud

    85%
    Demandbase Sales Intelligence Cloud ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    8.5
    85%
    89 Ratings

    Identification of new leads

    N/A
    0 Ratings
    8.6
    86%
    86 Ratings

    List quality

    N/A
    0 Ratings
    8.8
    88%
    88 Ratings

    List upload/download

    N/A
    0 Ratings
    8.7
    87%
    82 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    8.4
    84%
    83 Ratings

    Load time/data access

    N/A
    0 Ratings
    7.8
    78%
    89 Ratings

    Sales Intelligence Data Standards

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.6

    Demandbase Sales Intelligence Cloud

    86%
    Demandbase Sales Intelligence Cloud ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    8.2
    82%
    90 Ratings

    Company information

    N/A
    0 Ratings
    8.5
    85%
    92 Ratings

    Industry information

    N/A
    0 Ratings
    9.0
    90%
    90 Ratings

    Data Augmentation & Lead Qualification

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.4

    Demandbase Sales Intelligence Cloud

    84%
    Demandbase Sales Intelligence Cloud ranks higher in 9/9 features

    Lead qualification process

    N/A
    0 Ratings
    8.9
    89%
    69 Ratings

    Smart lists and recommendations

    N/A
    0 Ratings
    8.2
    82%
    70 Ratings

    Salesforce integration

    N/A
    0 Ratings
    8.4
    84%
    63 Ratings

    Company/business profiles

    N/A
    0 Ratings
    8.2
    82%
    90 Ratings

    Alerts and reminders

    N/A
    0 Ratings
    9.0
    90%
    71 Ratings

    Data hygiene

    N/A
    0 Ratings
    8.4
    84%
    79 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    7.9
    79%
    72 Ratings

    Tags

    N/A
    0 Ratings
    8.4
    84%
    56 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    8.4
    84%
    74 Ratings

    Sales Intelligence Email Features

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    9.4

    Demandbase Sales Intelligence Cloud

    94%
    Demandbase Sales Intelligence Cloud ranks higher in 2/2 features

    Sales email templates

    N/A
    0 Ratings
    8.9
    89%
    29 Ratings

    Append emails to records

    N/A
    0 Ratings
    9.8
    98%
    32 Ratings

    Attribute Ratings

    • Claritas PRIZM Premier is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    9.6

    Demandbase Sales Intelligence Cloud

    96%
    126 Ratings

    Likelihood to Renew

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    8.0

    Demandbase Sales Intelligence Cloud

    80%
    17 Ratings

    Usability

    Claritas PRIZM Premier

    N/A
    0 Ratings
    7.8

    Demandbase Sales Intelligence Cloud

    78%
    44 Ratings

    Availability

    Claritas PRIZM Premier

    N/A
    0 Ratings
    7.0

    Demandbase Sales Intelligence Cloud

    70%
    4 Ratings

    Performance

    Claritas PRIZM Premier

    N/A
    0 Ratings
    7.3

    Demandbase Sales Intelligence Cloud

    73%
    4 Ratings

    Support Rating

    Claritas PRIZM Premier

    N/A
    0 Ratings
    7.9

    Demandbase Sales Intelligence Cloud

    79%
    46 Ratings

    In-Person Training

    Claritas PRIZM Premier

    N/A
    0 Ratings
    6.0

    Demandbase Sales Intelligence Cloud

    60%
    1 Rating

    Online Training

    Claritas PRIZM Premier

    N/A
    0 Ratings
    10.0

    Demandbase Sales Intelligence Cloud

    100%
    1 Rating

    Implementation Rating

    Claritas PRIZM Premier

    N/A
    0 Ratings
    8.0

    Demandbase Sales Intelligence Cloud

    80%
    14 Ratings

    Likelihood to Recommend

    Claritas PRIZM Premier

    • Nielsens account managers are amazing. I could brag about my account rep forever.
    • Get onsight training, it helps the process start at lightspeed.
    • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
    Mark Mason Taylor | TrustRadius Reviewer

    Demandbase Sales Intelligence Cloud

    While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
    Eliza Tutellier | TrustRadius Reviewer

    Pros

    Claritas PRIZM Premier

    • Segmentation.
    • Media targeting and buying.
    • Behavioral research.
    • Purchasing behaviors.
    Mark Mason Taylor | TrustRadius Reviewer

    Demandbase Sales Intelligence Cloud

    • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
    • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
    • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
    • 'Challenges' and 'Trends' - information to engage prospects during conversations.
    Anonymous | TrustRadius Reviewer

    Cons

    Claritas PRIZM Premier

    • I would like better projections for micromarkets, such as non US Census metro areas.
    • Organic segmentation can be very time consuming, but it always is.
    Mark Mason Taylor | TrustRadius Reviewer

    Demandbase Sales Intelligence Cloud

    • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
    • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
    • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
    Missy Parrish | TrustRadius Reviewer

    Pricing Details

    Claritas PRIZM Premier

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Demandbase Sales Intelligence Cloud

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Claritas PRIZM Premier

    Claritas PRIZM Premier 10.0
    Based on 1 answer
    It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
    Mark Mason Taylor | TrustRadius Reviewer

    Demandbase Sales Intelligence Cloud

    Demandbase Sales Intelligence Cloud 8.0
    Based on 17 answers
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Michael Levy | TrustRadius Reviewer

    Usability

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Demandbase Sales Intelligence Cloud

    Demandbase Sales Intelligence Cloud 7.8
    Based on 44 answers
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Erin Boetzer | TrustRadius Reviewer

    Reliability and Availability

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Demandbase Sales Intelligence Cloud

    Demandbase Sales Intelligence Cloud 7.0
    Based on 4 answers
    Seems to always work.
    Anonymous | TrustRadius Reviewer

    Performance

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Demandbase Sales Intelligence Cloud

    Demandbase Sales Intelligence Cloud 7.3
    Based on 4 answers
    It's pretty fast.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Demandbase Sales Intelligence Cloud

    Demandbase Sales Intelligence Cloud 7.9
    Based on 46 answers
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Lionel Poole | TrustRadius Reviewer

    In-Person Training

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Demandbase Sales Intelligence Cloud

    Demandbase Sales Intelligence Cloud 6.0
    Based on 1 answer
    She was fine, but we only had one session
    Anonymous | TrustRadius Reviewer

    Online Training

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Demandbase Sales Intelligence Cloud

    Demandbase Sales Intelligence Cloud 10.0
    Based on 1 answer
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Christina Lipton | TrustRadius Reviewer

    Implementation Rating

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Demandbase Sales Intelligence Cloud

    Demandbase Sales Intelligence Cloud 8.0
    Based on 14 answers
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Jennifer Miller | TrustRadius Reviewer

    Alternatives Considered

    Claritas PRIZM Premier

    No answers on this topic

    Demandbase Sales Intelligence Cloud

    In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Claritas PRIZM Premier

    • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
    • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
    • It has helped support expansion into a new market for our health insurance products.
    • We are able to design products based on the populations needs and behaviors rather than what someone heard.
    • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
    Mark Mason Taylor | TrustRadius Reviewer

    Demandbase Sales Intelligence Cloud

    • Makes researching much easier so saved time prospecting.
    • Cleaner information than other relative sites so not using bad information.
    • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
    Anonymous | TrustRadius Reviewer

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