What users are saying about
1 Rating
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Score 10 out of 100
4 Ratings
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Score 9 out of 100

Attribute Ratings

  • Claritas PRIZM Premier is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

10.0

Claritas PRIZM Premier

100%
1 Rating
9.0

Digimind Intelligence

90%
2 Ratings

Likelihood to Renew

10.0

Claritas PRIZM Premier

100%
1 Rating
9.1

Digimind Intelligence

91%
1 Rating

Likelihood to Recommend

Claritas

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
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Digimind

It is highly recommended to work with Digimind Social if you are looking to work on social listening. The platform is really powerful and the support team is great too, but it is a must to have some experience working with this type of tools and also a good idea of which results are you looking for and why.
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Pros

Claritas

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
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Digimind

  • Monitoring the web - upon thousands and thousands of sources can be monitored at the same time as well as new sources discovered by utilising the tools digimind offers
  • Content management - store all of your data within the portal and access from any location with internet access or use the "push mail" feature to have a daily or weekly summary of news sent directly to your email inbox.
  • Managing the news via newsletters and extranet sites - within minutes you can automate a specific newsletter and tailor it for the relevant audience. Extranets can also be set up to view the news online as well as to store it to be viewed at a later time.
  • Source discovery - Digimind now offers ways in which to find new sources for specific topics and quickly add them to your search agents so you can continue to monitor them
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Cons

Claritas

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
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Digimind

  • We would love to see the sentiment on the comments of our social media posts, but also on the other brands too. But at the moment we understand that is not being possible because of the separation between private and public information.
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Pricing Details

Claritas PRIZM Premier

Starting Price

Editions & Modules

Claritas PRIZM Premier editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Digimind Intelligence

    Starting Price

    Editions & Modules

    Digimind Intelligence editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Claritas

      It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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      Digimind

      After using Digimind for many years, it has become an integral part of our business intelligence process. We have developed our platform over this time with the help of the Digimind team and are very happy with the level of support we receive.
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      Alternatives Considered

      Claritas

      No answers on this topic

      Digimind

      The intelligence module of Khoros allows you to track on every social media network the accounts that you want to take a look at. But when analyzing the benchmark, Digimind Intelligence also gives you the chance to take a bigger look at what is going on outside social media, being able to upload any kind of sources (websites, blogs, among others).
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      Return on Investment

      Claritas

      • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
      • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
      • It has helped support expansion into a new market for our health insurance products.
      • We are able to design products based on the populations needs and behaviors rather than what someone heard.
      • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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      Digimind

      • It provides us with meaningful insights about what's going on with our brand and benchmark around the network.
      • It allows us to track crisis easily because of the power of the platform and the configuration that we once established.
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