What users are saying about
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Feature Set Ratings

    Prospecting

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.6

    Echobot

    86%
    Echobot ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    9.1
    91%
    2 Ratings

    Identification of new leads

    N/A
    0 Ratings
    8.7
    87%
    2 Ratings

    List quality

    N/A
    0 Ratings
    8.2
    82%
    2 Ratings

    List upload/download

    N/A
    0 Ratings
    9.1
    91%
    2 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    7.8
    78%
    2 Ratings

    Load time/data access

    N/A
    0 Ratings
    9.1
    91%
    2 Ratings

    Sales Intelligence Data Standards

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.7

    Echobot

    87%
    Echobot ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    9.1
    91%
    2 Ratings

    Company information

    N/A
    0 Ratings
    8.7
    87%
    2 Ratings

    Industry information

    N/A
    0 Ratings
    8.2
    82%
    2 Ratings

    Data Augmentation & Lead Qualification

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    8.6

    Echobot

    86%
    Echobot ranks higher in 8/8 features

    Lead qualification process

    N/A
    0 Ratings
    8.2
    82%
    2 Ratings

    Salesforce integration

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Company/business profiles

    N/A
    0 Ratings
    8.7
    87%
    2 Ratings

    Alerts and reminders

    N/A
    0 Ratings
    8.7
    87%
    2 Ratings

    Data hygiene

    N/A
    0 Ratings
    9.1
    91%
    2 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Tags

    N/A
    0 Ratings
    7.8
    78%
    2 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    8.2
    82%
    2 Ratings

    Attribute Ratings

    • Claritas PRIZM Premier is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    9.1

    Echobot

    91%
    2 Ratings

    Likelihood to Renew

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating

    Echobot

    N/A
    0 Ratings

    Likelihood to Recommend

    Claritas

    • Nielsens account managers are amazing. I could brag about my account rep forever.
    • Get onsight training, it helps the process start at lightspeed.
    • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
    Read full review

    Echobot Media Technologies GmbH

    Echobot is ideal for one-click customer research for sales agents and data mining for marketing purposes.
    Read full review

    Pros

    Claritas

    • Segmentation.
    • Media targeting and buying.
    • Behavioral research.
    • Purchasing behaviors.
    Read full review

    Echobot Media Technologies GmbH

    • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
    • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
    • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
    Read full review

    Cons

    Claritas

    • I would like better projections for micromarkets, such as non US Census metro areas.
    • Organic segmentation can be very time consuming, but it always is.
    Read full review

    Echobot Media Technologies GmbH

    • Increase user rights management.
    Read full review

    Pricing Details

    Claritas PRIZM Premier

    Starting Price

    Editions & Modules

    Claritas PRIZM Premier editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Echobot

      Starting Price

      $0

      Editions & Modules

      Echobot editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Claritas

        It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
        Read full review

        Echobot Media Technologies GmbH

        No answers on this topic

        Return on Investment

        Claritas

        • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
        • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
        • It has helped support expansion into a new market for our health insurance products.
        • We are able to design products based on the populations needs and behaviors rather than what someone heard.
        • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
        Read full review

        Echobot Media Technologies GmbH

        • It supports our lead process, by helping to separate bad from good leads.
        • It reduces research time for our sales team.
        • It speeds our entire sales process.
        Read full review

        Screenshots

        Add comparison