What users are saying about
1 Rating
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Score 10 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

Echobot

Echobot is ideal for one-click customer research for sales agents and data mining for marketing purposes.
David Johannes Franck | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Claritas PRIZM Premier
Echobot
8.2
Advanced search
Claritas PRIZM Premier
Echobot
8.2
Identification of new leads
Claritas PRIZM Premier
Echobot
7.9
List quality
Claritas PRIZM Premier
Echobot
8.2
List upload/download
Claritas PRIZM Premier
Echobot
9.1
Ideal customer targeting
Claritas PRIZM Premier
Echobot
7.0
Load time/data access
Claritas PRIZM Premier
Echobot
8.8

Sales Intelligence Data Standards

Claritas PRIZM Premier
Echobot
8.4
Contact information
Claritas PRIZM Premier
Echobot
8.5
Company information
Claritas PRIZM Premier
Echobot
8.5
Industry information
Claritas PRIZM Premier
Echobot
8.2

Data Augmentation & Lead Qualification

Claritas PRIZM Premier
Echobot
7.6
Lead qualification process
Claritas PRIZM Premier
Echobot
7.3
Salesforce integration
Claritas PRIZM Premier
Echobot
7.8
Company/business profiles
Claritas PRIZM Premier
Echobot
8.5
Alerts and reminders
Claritas PRIZM Premier
Echobot
7.6
Data hygiene
Claritas PRIZM Premier
Echobot
8.2
Automatic data refresh
Claritas PRIZM Premier
Echobot
6.4
Tags
Claritas PRIZM Premier
Echobot
7.0
Filters and segmentation
Claritas PRIZM Premier
Echobot
7.9

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

Echobot

  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
Nicola Siebert | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

Echobot

  • People who have left a company are still listed.
Frank Lehner | TrustRadius Reviewer

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

Echobot

No score
No answers yet
No answers on this topic

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

Echobot

Good overview in the German market.
Frank Lehner | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

Echobot

  • Massive time saver for sales customer research.
David Johannes Franck | TrustRadius Reviewer

Screenshots

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Echobot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Claritas PRIZM Premier
10.0
Echobot
8.5

Likelihood to Renew

Claritas PRIZM Premier
10.0
Echobot

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